Senior Partnerships Manager

Kraft Heinz, Inc.; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Excellent bonus structure

Wide range of discounts with Kraft Heinz's partnerships

Job summary

Dormont Manufacturing Co is looking for a Brand Lead based in London - The Shard. This role focuses on driving the EPDM zone’s partnership and innovation strategy, leading TTL campaigns, and managing global sponsorships. The ideal candidate will have over 10 years of marketing experience in a global FMCG company, essential for defining brand identity and executing marketing initiatives.

A competitive salary and excellent bonus structure, combined with a hybrid working model, make this an attractive opportunity for motivated professionals.

Qualifications

• Strong experience in developing and launching marketing content for new product innovations.
• Ability to develop comprehensive brand guidelines.
• Proven track record of defining brand identity.

Responsibilities

• Lead large TTL campaigns and manage global sponsorships.
• Own the Cultural Flywheel to increase brand awareness.
• Mentorship and people management responsibilities.

Skills

Brand equity

Brand architecture

Multi-category brand management

Communication

Project management

Data analysis

Education

10+ years of marketing experience in a global FMCG company

Job description

Job Description

About the position

This role is for a highly creative and connected Brand Lead to drive the EPDM zone’s partnership and innovation strategy. This role will be responsible for leading large TTL campaigns on big bets, building the 3-year partnership roadmap, leading global iconic sponsorships, managing earned media and influencer strategy. This person is reporting into Julie Veryser, Sr Director Brand Building.

In brief, this person is responsible for:

• EPDM Strategy: building the partnership pipeline (vision board) and building the 3-year EU partnership roadmap (Taste, In-Home Entertainment, etc.).
• Global Lead: iconic & landmark partnerships (e.g. Project Red, Project Green, Project Spark), global sponsorship opportunities.
• Campaign Lead: Leading Modern Condiments & Pasta Sauces & Silver innovations.
• Earned & Influencer Lead: Owning the “Cultural Flywheel” i.e. turning partnerships into social conversation and earned talkability.
• Mentorship: People management and mentorship responsibilities within the team.
• Key KPI’s: Sub-category innovation brand growth, campaign adoption and partnerships in pipeline to execution.
• Scope: across EPDM, with key markets of focus being UK & GAS.
• Stakeholder Management: Marketing Directors and Senior Brand Managers across EPDM, across EPDM Growth org including Innovation POD leads, being the agency lead on big bet campaigns.
• People Management: 1 direct report.

Expected Experience & Required Skills

• 10+ years of marketing experience in a global FMCG company, with a focus on brand equity, brand architecture, and multi-category brand management.
• Proven track record of defining brand identity and executing marketing campaigns that drive brand awareness.
• Strong understanding of how to generate cultural relevance and earned media from marketing initiatives.
• Strong experience in developing and launching marketing content for new product innovations.
• Ability to develop comprehensive brand guidelines and playbooks for consistent market activation.
• Strong communication and collaboration skills with an ability to influence cross-functional stakeholders.
• Experience with integrated campaigns (TTL) across various media channels.

Professional Attributes

• Communication Skills – People are easily be exposed to senior management, no matter their level. Therefore, it’s important to have excellent interpersonal skills, to take care of all kinds of different collaborators.
• Confidence/Ability to give pushback – We like people who are go getters and are not easily thrown off their game, not even when getting resistance.
• Resilience – Having the ability to bounce back after a disappointment or set back, big or small is what we value. Always continue to move onward & upward.
• Ability to Simplify – We like to keep it simple. And to implement fast. Your simplification skills will be highly appreciated, when providing simple solutions dealing with sophisticated challenges.
• Commercial Sense – Always seeking for opportunities to expand your business and build more savings, while over delivering your targets.
• Analytical – We’re a very data driven company, making it crucial to be able to translate complex data into a simple solution with an analytical approach.
• Result driven – You don’t only focus on your own results, but always do what’s best for the company.
• Curiosity, positivity & passion – You’re curious, positive and enthusiastic. People know you as the driver of the team.
• Project management skills – Time management has no secrets for you. You’re organized, structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe.
• Networking skills – You’re able to be interesting and interested in business conversations, motivating people to want to be in your network. The stronger the network you have, the more easily you can get things done. You, highly aware of that, are constantly expending your network.
• Empathy – listening to the customer – You’re known for your emotional intelligence. You listen more and talk less, and therefore truly understand your customer. With that demeanor you build commercial chances to optimize the customer experience.
• High pressure – You don’t get easily stressed by pressure, on the opposite, a fast paced and dynamic environment is what keeps you energized.
• Team player – Achieving results is nice, but achieving results with the team is simply the best. Being a standout colleague means you’re sometimes a leader, sometimes a follower but always working towards the same common goal together with your teammates.

What we offer you

• An ambitious employer; we only want the best for you.
• A fast career track like only few other companies can match.
• A competitive salary and excellent bonus structure (above market); at KraftHeinz we strongly believe and live by ownership and meritocracy.
• A hybrid working model; because we believe the future of work is based on a building modern, adaptable, and agile workplace culture.
• A wide range of discounts with KraftHeinz’s partnerships on fashion, electronics, travels and many more!
• Last and not least; there are always room for new insights: If you have an idea, please let us know, and we can set it in action!

Location(s)

London - The Shard

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes