Senior Paid Social Manager

Jaywing; Leeds; On-site; GBP 45,000 - 65,000; Full time

Job summary

Jaywing in Leeds is seeking a Senior Paid Social Manager to own the development and delivery of our paid social offer, collaborating with Biddable and Content teams, and adapting to platform changes. You will lead a team of managers, analysts, and executives, shaping client strategies across Meta, TikTok, LinkedIn and other networks, driving growth and learning across the agency.

The role requires 3–4+ years of paid social experience, strong multi-channel planning skills, and the ability to

Qualifications

• 3–4+ years of paid social experience in agency, client, or media owner contexts.
• Proven ability to develop and implement multi-channel social strategies.
• Experience in managing campaigns to budget and leading teams.

Responsibilities

• Own and manage Paid Social client strategies to meet campaign and commercial objectives.
• Lead day-to-day campaign operations and ensure high-quality service.
• Collaborate with wider Paid Media team to deliver integrated campaigns.
• Drive revenue growth by expanding usage of channels within client plans.
• Support development and growth of managers, analysts, and executives in the team.

Skills

Paid social strategy

Campaign management

Multi-channel planning

Stakeholder collaboration

Tools

Meta Ads Manager

TikTok Ads Manager

LinkedIn Ads

Job description

Leeds office, with travel to client site and Jaywing offices

Department

Media

TBD

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We’re looking for creative, strategic thinkers who relish the challenge that this role represents, who aren’t afraid of trying something new and different and who have a track record of inspiring everyone around them to think bigger and bolder.

Jaywing is a people‑first agency and the person we are looking for must have a passion for supporting and empowering the team around them. We celebrate each other every day and will always champion an individual for who they are. You’ll be part of a dynamic, diverse, and fun department that thrives on achieving great things together while having a lot of fun on the way.

As a data‑centric agency, a passion for data and the power of insight is key to the role, and this role represents an amazing opportunity to join a business that is leveraging data science in so many creative ways to power our clients’ performance.

The Senior Paid Social Manager will own and manage the development & delivery of our Paid Social product offering for the agency while adapting towards new platforms and tactics as the space evolves. We’re looking for a truly passionate candidate who loves to be creative, experiment & learn and grow their profile to become a go‑to authority in Paid Social within the agency and for the clients you’ll be working across.

You will collaborate successfully with key stakeholders in the department to ensure a holistic, seamless, and future‑facing strategic approach for all your clients. You’ll have a key role in the development and management of managers, analysts and executives within the Paid Social team, responsible for their ongoing development and being a senior support across their accounts.

Key Accountabilities

• Own and manage our Paid Social client strategies, ensuring these are meeting campaign and commercial objectives.
• Deliver holistic strategies working closely with the Biddable and Content teams within the areas that drive growth and meet targets for our clients.
• ‘Experiment & Learn’ is a part of our DNA and we want someone who will be excited by this and consistently push new technologies and approaches for clients.
• Own and manage innovation and the development of our Paid Social offering through client strategies and the evolution of our proposition in market.
• Alongside the Head of Paid Social, build out our approach to best‑in‑class brand campaigns that create meaningful engagement on Social. Be instrumental in the collaboration and development of cohesive social plans across paid and organic.
• Being seen as the Paid Social expert within the agency and working closely with client services to improve their knowledge.
• Proven experience driving performance strategies across the paid platforms and a track record of running ad campaigns across Meta, TikTok, LinkedIn, Pinterest, Snapchat, Reddit.
• Identify future industry trends and developments, ensuring that this information feeds through into the proposition for clients and to the team.
• Identify commercial and efficiency opportunities for growth within Paid Social clients and put together strategies and plans to execute these (collaboratively with the Client Services team).
• Own the agency’s partnership (collaboratively with the Head of Paid Social) for Meta and various platforms, to understand where we can gain added value for clients and training for the team.

Delivery

• Build on current successes and advise clients on ongoing and future strategic approaches.
• Lead on day‑to‑day campaign operations across the team and more junior team members, ensuring clients receive a high level of service with a rigorous focus on quality control.
• Collaborate with the wider Paid Media team to deliver holistic campaigns to schedule and/or above targets set.
• Work with existing agency teams and accounts to drive revenue growth via their usage of channels as part of integrated strategies.
• Own and understand the efficiency and effectiveness of Paid Social delivery and work closely with the operations team to understand servicing of accounts.

Additional Responsibilities

• Promote and adhere to the organisation’s culture and values.
• Undergo relevant training and development required by the business.
• Work with colleagues in other areas of Jaywing to develop their understanding of Paid Social.
• Support the development of new services and propositions at Jaywing.
• Carry out any other tasks that will, from time to time be allocated by the MLT, SLT or Execoun on an ad‑hoc or continuing basis, commensurate with the general level of responsibility of the post.

Experience

• You will have 3‑4+ years of paid experience, whether agency, client, or media owner.
• Competent in integrated multi‑channel Social planning and forecasting, including considerations of boosting and organic content.
• Agency side experience is advantageous.
• Experience of running projects and campaigns to budget, and managing delivery of strategy with key team members.
• Experience of running brand campaigns is preferred, including new product launches.
• Knowledge and experience of offline media would be advantageous.
• Familiar with wider performance channels to support across integrated clients. Channels include:
• Paid Search
• Organic Search & Organic Social
• UX and CRO

Does this sound like you?

Jaywing is an equal opportunities employer.