Senior Paid Social Manager

HeliosX; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Generous equity allocations

Annual leave allowance

Private health insurance

Pension scheme

Cycle-to-work scheme

Electric car scheme

Free Dermatica and MedExpress products

Job summary

HeliosX is redefining healthcare by making access faster and more affordable. We are seeking a Senior Paid Social leader to own the end-to-end strategy for our Weight Loss business in the US, working with Creative, CRM, Analytics, CRO, Medical and Commercial teams.

You will drive sustainable growth through data-driven decisions, experimentation and scale, collaborating with a high-performing team while staying ahead of platform trends and AI capabilities.

Qualifications

• Experience in D2C paid social environments.
• Proven ability to drive experiments to improve LTV/CAC.
• Strong collaboration with brand and creative teams.

Responsibilities

• Own paid social performance for the US market and other markets as assigned.
• Manage budgets, forecasts and investment decisions to maximise performance.
• Lead data-driven experimentation across audiences, creative, bidding and landing pages.
• Analyze campaigns to generate actionable insights and drive improvements.
• Ensure robust tracking, attribution and measurement in partnership with Analytics.
• Collaborate with Creative, Brand, CRM and Product to deliver high-performing campaigns.
• Stay ahead of platform developments and AI capabilities to gain performance.
• Line manage and develop Paid Social Managers for high performance.
• Set priorities and allocate resources to high-impact opportunities.
• Share best practices across the Paid Social team.

Skills

Paid social

LTV/CAC optimization

Budget management

Data-driven

Team leadership

Tools

Meta Ads

Google Ads

Analytics tools

Job description

Ready to revolutionize healthcare, making it faster and more accessible than ever before?

How we started:

Founded in 2013 by Dwayne D’Souza,HeliosXwas built on a simple but powerful idea: healthcare should be easier to access, faster to receive, and centred around the individual. From day one, we’ve grown without external funding; scaling profitably through technology, disciplined execution, and deep medical expertise. What started as a challenger idea has become one of the most significant healthcare platforms operating globally today.

Where we are now:

We’ve earned the trust of millions of people worldwide through category-leading products and well-known brands, including MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. A key driver of our success is vertical integration; we operate our own manufacturing and proprietary products, led by in-house medical teams, researchers, and pharmacists at the top of their fields.

In 2025, HeliosX treated more than 1.7 million patients globally and reached £781m in revenue, representing +337% year-on-year growth and cementing our position as the clear market leader in the UK. That growth translates into real-world outcomes: our weight-loss treatments helped patients lose 8.5 million kilograms of excess weight in 2025 alone, contributing to an estimated 1,300 fewer cardiac events. This is growth with measurable, life-changing impact at scale.

Today, we operate across four international markets, with successful launches in Germany and Canada and continued expansion in the US. We were also recently recognised in the Sunday Times Top 100 fastest-growing tech companies, further validation of both our momentum and our ambition.

Where we’re going:

2026 is another significant year for HeliosX. Our ambition is to surpass £1.1bn in revenue, continue expanding thoughtfully into new international markets and broaden our condition and treatment portfolio. As we scale, we’re focused on building the technology, operational excellence and clinical capabilities that will support sustainable long-term growth. Joining HeliosX now means helping shape the systems, teams and products that will define the next chapter of digital healthcare. You'll be solving complex problems at pace, working alongside exceptional people and building products that genuinely improve lives at scale.

There’s never been a more exciting time to join HeliosX. Come be a part of making our dream of easier and faster healthcare a reality!

The Opportunity

Lead the paid social strategy and execution for the Weight Loss business in the US market, owning end-to-end performance from acquisition through long-term value. You will combine deep platform expertise, commercial thinking and experimentation to scale the business, partnering closely with Creative, CRM, Analytics, CRO, Medical and Commercial teams.

You will be responsible for driving sustainable growth through technical excellence, data-driven decision making and continuous innovation.

What you’ll do

• Own paid social performance for your market(s), driving acquisition, LTV/CAC and revenue targets across Meta and other platforms
• Manage market budgets, forecasts and investment decisions to maximise commercial performance
• Lead a data-driven experimentation roadmap spanning audiences, creative, bidding, placements and landing pages
• Analyse campaign and customer performance to generate actionable insights and drive continuous improvement
• Partner with Analytics to ensure robust tracking, attribution and measurement across all paid social activity
• Collaborate cross-functionally with Creative, Brand, CRM and Product to deliver high-performing, insight-led campaigns
• Stay ahead of platform developments, AI capabilities and industry trends, turning insight into performance gains
• Line manage, coach and develop Paid Social Managers, building a high-performing team culture
• Set clear priorities and resource allocation to focus effort on the highest-impact opportunities
• Champion operational excellence, sharing best practices across the wider Paid Social team

What you’ll bring to HeliosX

• Demonstrable professional experience D² paid social channels in D2C high-performance environments.
• Strong knowledge of paid social acquisition channels.
• Experience working as both a strategist and an individual contributor.
• Proven success driving experiments to improve LTV or significantly reduce CPA to meet LTV/CAC targets.
• Experience working closely with brand and/or creative teams to develop effective advertising concepts.
• Experience using marketing analytics to evaluate customer journeys and campaign performance.
• Experience with marketing measurement, attribution and conversion tracking.
• Demonstrable experience managing and developing high-performing marketing teams.

Life at HeliosX

At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us if we want to achieve our global ambitions!

Aside from working with our all-star team, here are some of the other benefits you may be eligible for coming on board:

• Generous equity allocations with significant upside potential
• Annual leave allowance alongside public holidays
• Private health insurance, along with pre-existing condition, dental, and eye care cover
• Pension scheme
• Enhanced parental leave
• Cycle-to-work scheme
• Electric car scheme
• Free Dermatica and MedExpress products every month, as well as family discounts
• Annual home working and L&D allowance
• Free Headspace subscription, employee assistance programme, and discounted gym memberships

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