Customer Analytics Lead

HeliosX Group; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Equity

25 Days Holiday

Private health insurance

Parental leave

Cycle-to-work

Home office allowance

Job summary

HeliosX Group is seeking a Senior Customer Analytics Lead to own the end-to-end view of the customer journey, from pre-acquisition to retention. You’ll collaborate with Commercial, Finance, Growth, Product, and Operations to translate insights into action and drive revenue growth.

We value a data-driven mindset, cross-functional partnership, and a track record of delivering actionable insights in an e-commerce or healthcare-adjacent context.

Qualifications

• 3-5 years of experience in customer analytics, including segmentation, cohort analysis and retention.
• Strong ability to translate customer insights into revenue and growth recommendations.
• Experience stitching datasets from multiple sources in an e-commerce context.
• Healthcare, pharmaceutical, or subscription-based knowledge is a plus.

Responsibilities

• Own the end-to-end view of the customer journey, from pre-acquisition to retention.
• Develop and maintain customer segmentation frameworks and track cohorts.
• Deliver insights on acquisition, retention, LTV, and treatment switching with a commercial lens.
• Monitor and report customer KPIs, identify trends and opportunities.
• Lead cross-functional analytics integration with Growth, Product, Operations.

Skills

Customer analytics

Segmentation

Cohort analysis

Lifecycle modelling

Retention analytics

Commercial acumen

Data integration

Job description

Ready to revolutionise healthcare, making it faster and more accessible than ever before?

How we started:

Founded in 2013 by Dwayne D’Souza,HeliosXwas built on a simple but powerful idea: healthcare should be easier to access, faster to receive, and centred around the individual. From day one, we’ve grown without external funding; scaling profitably through technology, disciplined execution, and deep medical expertise. What started as a challenger idea has become one of the most significant healthcare platforms operating globally today.

Where we are now:

We’ve earned the trust of millions of people worldwide through category‑leading products and well‑known brands, including MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. A key driver of our success is vertical integration; we operate our own manufacturing and proprietary products, led by in‑house medical teams, researchers, and pharmacists at the top of their fields.

In 2025, HeliosX treated more than 1.7 million patients globally and reached £781m in revenue, representing +337% year‑on‑year growth and cementing our position as the clear market leader in the UK. That growth translates into real‑world outcomes: our weight‑loss treatments helped patients lose 8.5 million kilograms of excess weight in 2025 alone, contributing to an estimated 1,300 fewer cardiac events. This is growth with measurable, life‑changing impact at scale.

Today, we operate across four international markets, with successful launches in Germany and Canada and continued expansion in the US. We were also recently recognised in the Sunday Times Top 100 fastest‑growing tech companies, further validation of both our momentum and our ambition.

Where we’re going:

2026 is another significant year for HeliosX. Our ambition is to surpass £1.1bn in revenue, continue expanding thoughtfully into new international markets and broaden our condition and treatment portfolio. As we scale, we’re focused on building the technology, operational excellence and clinical capabilities that will support sustainable long‑term growth. Joining HeliosX now means helping shape the systems, teams and products that will define the next chapter of digital healthcare. You’ll be solving complex problems at pace, working alongside exceptional people and building products that genuinely improve lives at scale.

There’s never been a more exciting time to join HeliosX. Come be a part of making our dream of easier and faster healthcare a reality!

About the role:

The Customer Analytics Lead is responsible for delivering end‑to‑end commercial insights across the customer journey, from acquisition through retention and post‑order experience. This role provides the business with a holistic, commercially‑grounded view of customer behaviour, enabling data‑driven decision‑making across strategic priorities.

Working closely with stakeholders in Commercial, Finance, Growth, Product, Operations, and Customer Research & Insights, the role holder will form hypotheses, design analytical approaches, and uncover actionable insights that shape the company’s understanding of the trends and performance of our customer base segments, and their impact on key commercial metrics.

This individual contributor role connects granular insights from individual analytics squads into a coherent commercial narrative, supporting strategic decision‑making of senior stakeholders.

What you’ll be doing:

Customer Journey & Commercial Insight

• Own the end‑to‑end analytical view of the customer journey, from pre‑acquisition to retention to post‑order experience, identifying key drivers and friction points
• Develop and maintain customer segmentation frameworks and track the health, trends, and commercial impact of key customer cohorts
• Deliver insights on acquisition efficiency, retention dynamics, customer lifetime value, and treatment switching behaviour with a commercial lens
• Monitor and report on customer base KPIs, proactively identifying emerging trends, risks, and opportunities

Stakeholder Collaboration & Hypothesis‑Driven Analysis

• Partner with Commercial, Finance, Growth, Product, Operations, and Customer Research & Insights teams to understand strategic questions and translate them into analytical frameworks
• Collaborate closely with the Customer Research & Insights team to form and test hypotheses about customer behaviour, proposing robust analytical approaches to validate or challenge business assumptions
• Present findings and recommendations to senior stakeholders, translating complex analyses into clear, actionable narratives

Cross‑Functional Analytics Integration

• Collaborate closely with peers in Growth Analytics, Product Analytics, Ops Analytics, and Medical Analytics to synthesise granular insights into a unified commercial picture
• Identify gaps and connections across analytical domains to ensure a joined‑up view of the customer experience
• Contribute to the development of shared analytical standards, metric definitions, and data governance practices across the analytics function

Strategic & Ad Hoc Analysis

• Lead deep‑dive analyses to support key strategic initiatives such as pricing decisions, market expansion, treatment portfolio changes, and retention interventions
• Respond to ad hoc analytical requests with rigour and pace, ensuring insights are timely and commercially relevant
• Champion a culture of data‑driven decision‑making and continuous improvement within the analytics team and broader organisation

Who You Are

• 3 - 5 years of expertise in customer analytics, including segmentation, cohort analysis, lifecycle modelling, and retention analytics
• Solid understanding of commercial and customer metrics such as CAC, LTV, retention rates, churn, and conversion funnels
• Strong commercial acumen with the ability to connect customer behaviour insights to revenue, growth, and profitability outcomes
• Experience working with multiple data sources and stitching together cross‑functional datasets in an e‑commerce environment, to build a complete customer view
• Familiarity with healthcare, pharmaceutical, or subscription‑based business models is an advantage

Why work with us?

At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us, if we want to achieve our global ambitions!

Aside from working with our all-star team, here are the other benefits of coming on board:

• Generous equity allocations with significant upside potential
• 25 Days Holiday (+ all the usual Bank Holidays)
• Private health insurance, along with extra dental and eye care cover
• Enhanced parental leave
• Cycle‑to‑work Scheme
• Electric Car Scheme
• Free Dermatica and MedExpress products every month, as well as family discounts
• Home office allowance
• Access to a Headspace subscription, discounted gym memberships, and a learning and development budget

#LI‑Hybrid #LI‑Senior