Senior CRM Manager (US/CA)

HeliosX Group; Greater London; On-site; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Equity

Annual leave

Private health insurance

Parental leave

Flexible working

L&D allowance

Headspace access

Job summary

HeliosX Group is seeking a Senior CRM Manager to lead end-to-end CRM strategy across US & Canada markets, shaping multi-channel campaigns and segmentation to maximise customer lifetime value. You'll collaborate with Product, Creative, Brand, Clinical and Analytics teams, implement new processes, and report on performance.

Excellent English, BI skills and experience with ESPs (Braze desirable) are essential.

Qualifications

• End-to-end CRM lifecycle strategy and execution
• Experience building campaigns via an ESP (Braze preferred)
• Strong data interpretation and stakeholder influence required

Responsibilities

• Lead CRM strategy across key markets (US & Canada)
• Collaborate with Product, Creative, Brand, Clinical and Analytics teams
• Implement processes to improve engagement, efficacy and efficiency
• Drive campaigns to maximise customer lifetime value
• Maintain transactional communications and reporting
• Leverage data and segmentation to identify opportunities
• Work with Analytics and Engineering to access data for campaigns
• Continuously test and optimise campaigns
• Produce regular performance reports
• Own NPS, surveys and reviews strategy
• Keep up with CRM best practices and share learnings

Skills

CRM strategy

Multi-channel campaigns

BI tools

Excel

Data-driven

Stakeholder management

Campaign testing

English communication

Education

Bachelor's degree in Marketing or related field

Tools

Braze

ESP

BI tools

Job description

Ready to revolutionize healthcare, making it faster and more accessible than ever before?

How we started:

Founded in 2013 by Dwayne D’Souza, HeliosX was built on a simple but powerful idea: healthcare should be easier to access, faster to receive, and centred around the individual. From day one, we’ve grown without external funding; scaling profitably through technology, disciplined execution, and deep medical expertise. What started as a challenger idea has become one of the most significant healthcare platforms operating globally today.

Where we are now:

We’ve earned the trust of millions of people worldwide through category-leading products and well-known brands, including MedExpress, Dermatica, ZipHealth, RocketRX, and Levity. A key driver of our success is vertical integration; we operate our own manufacturing and proprietary products, led by in-house medical teams, researchers, and pharmacists at the top of their fields.

In 2025, HeliosX treated more than 1.7 million patients globally and reached £781m in revenue, representing +337% year-on-year growth and cementing our position as the clear market leader in the UK. That growth translates into real-world outcomes: our weight-loss treatments helped patients lose 8.5 million kilograms of excess weight in 2025 alone, contributing to an estimated 1,300 fewer cardiac events. This is growth with measurable, life-changing impact at scale.

Today, we operate across four international markets, with successful launches in Germany and Canada and continued expansion in the US. We were also recently recognised in the Sunday Times Top 100 fastest-growing tech companies, further validation of both our momentum and our ambition.

Where we’re going:

2026 is another significant year for HeliosX. Our ambition is to surpass £1.1bn in revenue, continue expanding thoughtfully into new international markets and broaden our condition and treatment portfolio. As we scale, we’re focused on building the technology, operational excellence and clinical capabilities that will support sustainable long-term growth. Joining HeliosX now means helping shape the systems, teams and products that will define the next chapter of digital healthcare. You’ll be solving complex problems at pace, working alongside exceptional people and building products that genuinely improve lives at scale.

There’s never been a more exciting time to join HeliosX. Come be a part of making our dream of easier and faster healthcare a reality!

The Opportunity

The Senior CRM Manager is a creative communications thinker, and get-your-hands-dirty doer to help nail how we engage customers through CRM. They have excellent analytical, strategic and prioritisation skills, and a hunger to test and learn their way to success. They will shape how we communicate, how we segment and how we entice customers to transact, all the while helping them unlock more and more of the value they came to us for.

What you’ll do

• Delivering overarching CRM strategy within US & Canada markets
• Work collaboratively with other areas of the business such as Product, Creative, Brand, Clinical and Analytics teams to create the most powerful multi-channel CRM programmes
• Deliver new and optimise existing processes and activities for engagement, efficacy and efficiency
• Devise, implement and report on CRM initiatives which build customer lifetime value
• Optimise and maintain the transactional suite of communications
• Leverage the available data and segmentation to better understand our customers and identify areas of opportunity
• Work closely with Analytics and Engineering to unlock data required to power campaigns
• Continually test and learn to further optimise campaigns
• Design, maintain and circulate regular reporting
• Take responsibility for the NPS, Surveys and Reviews strategy
• Keep on top of the latest trends and best practices in CRM and bring to the table
• Knowledge-share with other members of the team

What you’ll bring to HeliosX

• End-to-end delivery of automated CRM lifecycle initiatives, from strategy to analysis
• Experience building campaigns using an Email Service Provider (ESP)
• Experience using BI tools and strong Excel skills
• Data-driven, commercially astute and highly analytical
• Creative problem-solver with a can-do, self-starting attitude
• Excellent communicator with strong stakeholder management and influencing skills
• Able to multitask, prioritise effectively and work at pace across multiple projects
• Comfortable working in fast-paced, changing environments and prioritising by business need, effort and potential return
• Strong English skills; Braze and strong HTML experience desirable

Life at HeliosX

At HeliosX, we want to improve healthcare for everyone, and to do this we need a team of brilliant people who share that ambition. We are currently a diverse team of engineers, scientists, clinical researchers, physicians, pharmacists, marketeers, and customer care specialists committed to our mission - but we need more talented folks to join us if we want to achieve our global ambitions!

• Generous equity allocations with significant upside potential
• Annual leave allowance alongside public holidays
• Private health insurance, along with pre-existing condition, dental, and eye care cover
• Enhanced parental leave
• Electric car scheme
• Free Dermatica and MedExpress products every month, as well as family discounts
• Annual home working and L&D allowance
• Free Headspace subscription, employee assistance programme, and discounted gym memberships