Senior Paid Social Growth Manager (Meta/TikTok)

thehutgroup; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

THG Beauty is seeking a Senior Paid Social Manager to lead Cult Beauty's paid social strategy and execution. You will own day-to-day management across Meta, TikTok and Pinterest, driving customer acquisition, engagement and retention.

Working with Brand and Ecommerce teams, you will align paid social activities with commercial priorities, optimize campaigns, and own budgeting, forecasting and performance reporting to inform investments.

Qualifications

• Extensive paid social experience across major platforms.
• Ability to develop and implement paid social strategy aligned with brand goals.
• Strong budget management and performance optimization skills.

Responsibilities

• Budget & Forecasting: manage daily paid social budget and forecasts with stakeholders.
• Strategy Development: deliver paid social strategy across key platforms.
• Campaign Lifecycle: plan, set up, optimize and analyze campaigns end-to-end.
• Partner Relationships: build relationships with Meta, TikTok and Pinterest.
• Performance Insights: report on ROAS, CPA and LTV to guide decisions.
• Measurement Frameworks: use attribution tools to show impact of spend.

Skills

Paid Social Strategy

Budget Forecasting

Campaign Management

Platform Partnerships

Tools

Meta

TikTok

Pinterest

Job description

THG Beauty is seeking a Senior Paid Social Manager to lead Cult Beauty's paid social strategy and execution. You will own day-to-day management across Meta, TikTok and Pinterest, driving customer acquisition, engagement and retention.

Working with Brand and Ecommerce teams, you will align paid social activities with commercial priorities, optimize campaigns, and own budgeting, forecasting and performance reporting to inform investments.