Senior Paid Media Growth Lead

BBC Maestro; Greater London; On-site; GBP 55,000 - 65,000; Full time

Job summary

BBC Maestro is seeking a Senior Paid Media Manager to lead multi-channel paid media campaigns, owning strategy, optimisation, and performance end-to-end. You will collaborate with Creative, Marketing, Product, and Data teams to ensure campaigns are commercially successful, creatively distinctive, and audience-led.

Candidate should be comfortable managing large budgets, making independent budget and testing decisions, and mentoring others.

Qualifications

• You're a paid media expert who enjoys hands-on execution of paid media and developing marketing strategies.
• Experience managing large-scale budgets with clear accountability for performance.
• Strong analytical capability with dashboards, GA4, ad platforms, and experimentation data.

Responsibilities

• Lead planning, execution, and optimisation of paid search (Google) and paid social (Meta).
• Translate strategy into channel plans, budgets, and testing roadmaps.
• Own performance against ROI, CPA, and growth targets; adjust strategy as data evolves.
• Manage significant monthly media budgets with strong pacing and risk management.
• Partner with Creative and Marketing to develop on-brand, high-performing creative outputs.
• Mentor junior team members and contribute to improved paid media processes.

Skills

Paid media expertise

Campaign strategy

Budget management

Analytics

Experimentation & testing

Cross-functional collaboration

Leadership

Creative collaboration

Tools

GA4

Mixpanel

Google Ads

Meta Ads

Excel

Job description

BBC Maestro is seeking a Senior Paid Media Manager to lead multi-channel paid media campaigns, owning strategy, optimisation, and performance end-to-end. You will collaborate with Creative, Marketing, Product, and Data teams to ensure campaigns are commercially successful, creatively distinctive, and audience-led.

Candidate should be comfortable managing large budgets, making independent budget and testing decisions, and mentoring others.