Senior Paid Media Executive

Neon Frame Creative; Leeds; On-site; GBP 42,000 - 56,000; Full time

Job summary

Neon Frame Creative in Leeds is seeking a Senior Paid Media Executive to plan, build and optimise paid campaigns across Meta, Google Ads, LinkedIn, TikTok and more. You’ll work closely with strategy, creative, social, design and web teams so paid media is integrated from the start, not added later.

You’ll own day-to-day performance while asking the bigger questions about audience reach and messaging. This hands-on role emphasizes both campaign management details and the strategic customer

Qualifications

• Experience working with paid social and/or paid search campaigns.
• Strong understanding of platforms such as Meta Ads Manager and Google Ads.
• Able to interpret performance data and derive actionable insights.
• Excellent numerical and analytical skills.
• Detail-oriented with the ability to manage multiple campaigns and deadlines.

Responsibilities

• Campaign Management: plan, setup, launch and manage paid media campaigns.
• Build and manage campaigns across Meta, Google Ads, LinkedIn, TikTok and other channels.
• Manage budgets, pacing and performance against objectives.
• Monitor campaigns regularly and identify optimisation opportunities.
• Manage audiences, targeting, placements, bids and budgets.
• Ensure campaigns are structured, tracked and implemented.

Skills

Paid media management

Meta Ads Manager

Google Ads

Campaign analysis

Analytical skills

Attention to detail

Communication skills

Tools

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

TikTok Ads Manager

Job description

We are looking for a Senior Paid Media Executive who understands that performance isn't just about putting budget behind content. It's about understanding the audience, the proposition, the creative and the customer journey, and making all of those things work together.

As Senior Paid Media Executive, you'll help plan, build, manage and optimise paid campaigns across key digital platforms.

You'll work closely with the strategy, creative, social, design and web teams, making sure paid media is part of the thinking from the start rather than something added once the creative is finished.

You'll have responsibility for the day-to-day performance of campaigns, but you'll also be expected to ask the bigger questions:

• Who are we trying to reach?
• What are we asking them to do?
• Why should they care?
• Is the creative saying the right thing?
• And is the media helping it reach the right people?

This is a hands-on role for someone who enjoys both the detail of campaign management and the bigger picture behind it.

Responsibilities

Campaign Management

• Support the planning, setup, launch and ongoing management of paid media campaigns.
• Build and manage campaigns across platforms such as Meta, Google Ads, LinkedIn, TikTok and other relevant channels.
• Manage campaign budgets, pacing and performance against agreed objectives.
• Monitor campaigns regularly and identify opportunities for optimisation.
• Manage audiences, targeting, placements, bids and budgets.
• Ensure campaigns are correctly structured, tracked and implemented.

Performance & Optimisation

• Analyse campaign performance and identify what is working, what isn't and why.
• Make informed optimisation decisions based on performance data.
• Test audiences, creative, messaging, formats and landing pages.
• Track key metrics including reach, engagement, traffic, leads, conversions, CPA, ROAS and other relevant KPIs.
• Turn performance data into clear recommendations rather than simply reporting numbers.
• Help develop a culture of continuous testing and learning across campaigns.
• Contribute to paid media strategies and channel plans.
• Understand the role paid media plays within the wider marketing and communications strategy.
• Research audiences, competitors, markets and channel opportunities.
• Help translate strategic objectives into practical paid media activity.
• Work with the wider team to ensure media, creative and customer journeys are aligned.

This is particularly important at this agency. You'll work alongside strategists, designers, filmmakers, social team and web team, helping to ensure paid media is considered as part of the creative process rather than after it.

You'll be expected to:

• Understand what makes creative work for different audiences and platforms.
• Feed performance insights back into the creative process.
• Help identify opportunities for new creative tests.
• Brief creative teams with useful audience and performance insight.
• Challenge creative when the data suggests something isn't working.
• Understand that a great campaign needs both a strong idea and the right distribution.

Reporting & Insight

• You'll help produce clear, useful campaign reporting for both internal teams and clients.
• That means going beyond "This campaign generated 2,400 clicks, "and getting closer to "This audience and message generated the strongest response, here's why we think that happened, and here's what we should test next."
• You'll be comfortable explaining performance to people who aren't paid media specialists and turning data into a clear story.

What We're Looking For

We're looking for someone with some hands-on paid media experience who wants to develop their career in a genuinely integrated creative environment.

Required Skills

• You'll ideally have:
• Experience working with paid social and/or paid search campaigns.
• A good understanding of platforms such as Meta Ads Manager and Google Ads.
• An understanding of campaign objectives, audiences, targeting and optimisation
• Confidence working with performance data and analytics.
• Strong attention to detail.
• Good numerical and analytical skills.
• An understanding of how creative affects paid performance.
• The ability to manage multiple campaigns and deadlines.
• Good communication skills and the confidence to contribute ideas.
• A willingness to learn and develop across different channels.
• Formal platform certifications are useful, but curiosity, commercial awareness and the ability to think critically matter more to us than a collection of certificates.