New Business Director

WPP Production; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

WPP Production is seeking a New Business Director (Global) to shape and drive growth across markets. You will lead strategic direction, craft compelling narratives for high-value pitches, and design end-to-end client solutions in collaboration with senior stakeholders across the WPP network.

You will champion innovation, including AI-enabled approaches, and mentor teams to scale impact while maintaining strong client relationships and industry leadership.

Qualifications

• Significant experience (typically 10+ years) in new business, growth, client leadership or strategy roles within a creative, production or agency environment.
• Outstanding writing and storytelling ability, with experience leading narrative development for high-value, multi-disciplinary pitches.
• Proven experience leading large, complex and high-value pitch processes, often involving multiple stakeholders and disciplines.
• Experience developing and mentoring team members, with a focus on building capability and scaling impact.

Responsibilities

• Define and lead the strategic direction for priority, high-value opportunities, ensuring a clear and differentiated approach to winning.
• Accountable for the narrative quality and strategic standard across assigned pitches, setting the benchmark for how we articulate our value.
• Design end-to-end client solutions, including operating models, pricing approach and value proposition.
• Lead on innovation in growth, including exploring the use of AI and new technologies to enhance team capability and efficiency.
• Work with the Global Chief Growth Officer to define and drive the global growth strategy for WPP Production.

Skills

Strategic thinking

Writing and storytelling

Pitch management

Client relationship skills

Job description

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does a New Business Director (Global ) do at WPP Production?

The Business Director - Growth & Clients plays a pivotal role in shaping and driving growth for WPP Production: defining how we win high-value, complex opportunities, deepening our most important client relationships, and shaping the strategic direction of our growth function.

Reporting into the Global Chief Growth Officer and working closely with the Global Chief Client Officer, this is a highly strategic role, responsible for designing integrated solutions, evolving go-to-market propositions and building a repeatable growth engine that enables the business to win and grow consistently across markets, clients and opportunity types. As a member of the Senior Leadership Team, you will help set the direction of the business and represent growth and clients at a senior level.

You will lead the strategic direction and narrative for priority opportunities, ensuring that responses are clearly positioned, commercially compelling and aligned to client needs. You will be accountable for the quality and consistency of our narrative and strategic output across pitches you are leading, setting the standard for how we articulate our value. Equally, you will act as a trusted advisor to senior clients, using a deep understanding of their business and objectives to grow relationships and unlock new opportunities.

You will partner with Global Managing Partners on organic and new opportunities and the Global MD of Hex. Hex is the WPP Production Creative Technology and AI Studio specialising in generative AI, agentic AI, gaming, immersive experiences, and robotics. As part of this collaboration, you will come to understand our significant tech and tools partnerships.

Working closely with senior stakeholders across WPP Production and the wider WPP network, you will play a key role in driving integration across Media, Creative and Production, shaping how we bring together capabilities to deliver differentiated client solutions.

Beyond individual opportunities, you will take a broader view of growth, defining where we should focus, how we prioritise opportunities, and how we scale success globally. This includes evolving our approach to pitches, refining commercial models and embedding best practice ways of working across the team.

This is a high-impact, high-profile role with visibility across the business, suited to someone who thrives in complexity, operates with a high level of autonomy, and is motivated by driving measurable growth, client satisfaction and business impact at scale.

Key areas of responsibility

• Define and lead the strategic direction for priority, high-value opportunities, ensuring a clear and differentiated approach to winning
• Accountable for the narrative quality and strategic standard across assigned pitches, setting the benchmark for how we articulate our value
• Design end-to-end client solutions, including operating models, pricing approach and value proposition
• Lead on innovation in growth, including exploring the use of AI and new technologies to enhance team capability and efficiency
• Work with the Global Chief Growth Officer to define and drive the global growth strategy for WPP Production, identifying priority markets, opportunity types and areas of focus
• Partner with the Global Chief Client Officer to grow existing relationships, driving organic growth and cross-selling WPP Production's full breadth of capabilities and services
• Act as a trusted advisor to senior clients, providing strategic insights and guidance that help them achieve their business objectives through the right production strategy
• Drive improved conversion, efficiency and revenue impact across the new business pipeline through stronger strategic positioning and approach
• Support financial performance, partnering with Commercial and Finance teams on P&Ls, budgets, forecasting, contribution margins and profit levers across clients and new opportunities
• Build and scale a repeatable growth engine, embedding frameworks, playbooks, tools and best practice that enable teams globally to win consistently without central dependency
• Act as a "pitch doctor", stepping into critical opportunities to strengthen narrative, structure and overall response quality
• Present and represent WPP Production in senior client meetings and pitch meetings
• Drive cross-WPP integration, ensuring collaboration across Media, Creative and Production
• Develop and scale team capability through coaching, mentoring and training, creating a culture of collaboration, inclusion and continuous learning

What Good Looks Like (key Requirements)

• Significant experience (typically 10+ years) in new business, growth, client leadership or strategy roles within a creative, production or agency environment
• Exceptional strategic thinking, with a proven ability to define how complex opportunities are approached and won
• Outstanding writing and storytelling ability, with experience leading narrative development for high-value, multi-disciplinary pitches
• Proven experience leading large, complex and high-value pitch processes, often involving multiple stakeholders and disciplines
• Expert client relationship skills in a multi-stakeholder, matrix environment, with a track record of driving up (or turning around) client satisfaction
• Confident and credible communicator, with experience presenting to senior clients and influencing at leadership level
• Comfortable operating at pace and under pressure, managing multiple high-stakes opportunities simultaneously
• Strong understanding of integrated marketing ecosystems, including the intersection of media, creative, technology and production
• Ability to operate effectively in ambiguous, fast-paced environments, bringing structure and clarity to complex challenges
• A proactive and solutions-driven mindset, with a strong sense of ownership and accountability
• Experience developing and mentoring team members, with a focus on building capability and scaling impact
• Curious and forward-thinking, with an interest in innovation, AI and the future of content and production

Why work here:

At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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