Senior Media Relations Strategist

PA Media; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work

25 days holiday

Life assurance 4x salary

Wellbeing days

Volunteer days

Job summary

PA Media’s Hydrogen Creates team seeks an experienced Media Relations Manager to turn campaign stories into meaningful earned coverage across national, regional, trade, broadcast and digital media.

Based in London with hybrid working (minimum 3 days in our Paddington office), you will shape stories, develop media strategies and build relationships with journalists to land impactful campaigns for Hydrogen and its brands.

Qualifications

• Significant experience in media relations or PR roles.
• Excellent knowledge of the UK media landscape and outlets.
• Proven track record of securing earned media coverage.
• Established network of journalist contacts across media.

Responsibilities

• Develop and deliver media relations strategies to generate earned coverage across multiple outlets.
• Identify strongest editorial angles from briefs, data, and ideas.
• Shape stories, headlines and pitches for target journalists and editors.
• Build media lists and outreach plans across national and regional media.
• Pitch to journalists, editors, producers and other media contacts.
• Collaborate with editorial colleagues to ensure accuracy and readiness of stories.
• Advise clients and teams on media angles and outreach timing.
• Monitor news agenda for timely and reactive campaigns.
• Maintain journalist relationships and uphold The PA's editorial standards.
• Track coverage and use feedback to strengthen future campaigns.

Skills

Media relations

Journalism

Public relations

Networking

Writing

Editorial judgement

Strategic thinking

Job description

PA Media’s Hydrogen Creates team seeks an experienced Media Relations Manager to turn campaign stories into meaningful earned coverage across national, regional, trade, broadcast and digital media.

Based in London with hybrid working (minimum 3 days in our Paddington office), you will shape stories, develop media strategies and build relationships with journalists to land impactful campaigns for Hydrogen and its brands.