Senior Martech Specialist

Bond Brand Loyalty; West of England, Greater London; Sur place; GBP 60 000 - 90 000; Plein temps

Résumé du poste

Bond Brand Loyalty is seeking a Senior Martech Specialist to deliver hands-on and theoretical support across our technology stack, guiding campaigns from concept to delivery. You will work closely with client services, strategy, creative, HTML, data and analytics teams to ensure campaigns are effective and aligned with client objectives.

You will own relationships with technology partners (Braze, Iterable, Bloomreach, Jacquard, Talon.One) and translate complex customer journeys into personalised

Qualifications

• Strong knowledge of CRM tools and marketing platforms.
• Experience with loyalty, affinity programs, and customer data handling.
• Excellent communication and relationship-building skills with internal and external stakeholders.
• Ability to scope complex campaign solutions and translate requirements into actionable plans.

Responsabilités

• Collaborate with Client Services, Strategy, Creative, HTML, Data and Analyst teams to support campaigns and profitability.
• Scope complex campaign solutions and document recommended data for personalization.
• Ensure KPIs and measurement requirements are integrated into campaign setup and build.
• Identify bespoke solutions and present them to Principal Campaign Manager and CS leads.

Connaissances

Braze

CRM platforms

Campaign management

Email marketing

Data analysis

Stakeholder comms

Budget management

UX understanding

HTML editing

Outils

Visio

HTML editors

Description du poste

At Bond we design, build, and manage creative and innovative solutions for our clients, all with the goal of helping them build ever-stronger loyalty to their brands. We are committed to delivering exceptional solutions that align with our clients' customer engagement objectives, driving measurable impact and fostering long-term relationships.

As we continue to grow, we are seeking a highly motivated and experienced Senior Martech Specialist to provide our clients with both hands-on and theoritcal support, ensuring that they get the most value possible from their technology stack. In addition you will be our Tech partners greatest ally, understanding new features and having a depth of knowledge across a broad spectrum of platforms.

Location: UK (Bristol/ London area)

What we're looking for:

• Excellent understanding of Email, SMS, Push, App, with a detailed knowledge about customer behaviour and sufficient knowledge about User Experience to ensure solutions are workable
• Demonstrable excellent understanding of the capabilities and requirements of CRM tools and marketing platforms (we use Braze primarily, so this would be preferable, but not essential)
• An in-depth understanding of affinity, loyalty, and handling customer data
• Excellent knowledge of the marketing technology landscape
• Expert in the use of MarTech software required for client projects
• Ability to use HTML editors and data flow software, e.g. Visio
• Demonstrable understanding of how to fix bugs in an efficient manner across campaign workflows
• Understanding of budget and commercial elements attached to campaign plans
• Ability to think laterally and identify opportunities to deliver more effective campaigns
• Excellent communication & relationship building skills with both internal stakeholders & external, providing Campaign Management expertise and guidance to junior members of the team

What you'll do:

• Work closely with Client Services, Strategy, Creative, HTML, Data and Analyst teams as required through the campaign planning process, providing expert recommendations and accurate inputs that contribute to the efficiency and/or success of the campaign project, and the profitability of Armadillo
• Accurately scope complex campaign solutions, including the data required to drive personalisation - lead scoping meetings and calls when required, and provide clear and comprehensive documentation and presentations for internal and client stakeholders as required to explain and gain approval for the solutions
• Understand the KPIs and measurement requirements for your campaigns, and ensure measurement and data requirements are supported within the campaign set up and build scope
• Identify opportunities for bespoke solutions to deliver more effective campaigns’ scope these solutions clearly, collaborating with Tech, Development and other colleagues as required and propose solutions to the Principal Campaign Manager and CS leads as appropriate
• Own relationships with the solutions and partnerships teams at the Technology Partners we work with (Braze, Iterable, Bloomreach, Jacquard, Talon.One), including working from their offices occasionally.
• Consider the budget and commercials attached to campaign projects - proactively identify and recommend opportunities to CS & PM colleagues to improve efficiency and profitability from a budgetary perspective when planning and executing campaign projects
• Understand the client’s relational database structures, customer data and attributes used for your campaigns
• Translate complex customer journeys and flow diagrams into campaigns within the CRM tool (Braze) with minimal input required from senior colleagues
• Demonstrate excellent understanding of the capabilities and requirements of the CRM tool(s) and marketing platform(s) of both our clients and our partners.
• Create and, as needed, execute detailed testing plans that allow for full testing of dynamic content (regardless of how that content is driven), across all channels and relevant platforms.
• Integrate complex personalised content and offers, using third party systems and data where required, successfully in to your campaign designs
• Upload and send tests of Emails, SMS, Push with dynamic variants where required, for your campaign projects without bugs or errors
• Set up all aspects of campaign deployment for broadcast (data segmentation, campaign flows, broadcast), without bugs or errors
• Perform quality assurance on your own campaign projects and peer review projects with other members of the Campaign team as required to the highest standard.

Why Bond?

Joining us means being part of a team that lives by the mantra “Create Bonds.” We celebrate our collective drive, reward innovative thinking, and always maintain a focus on fostering relationships, both internally and with our clients.

Use of Artificial Intelligence (AI):

Bond uses AI tools during parts of the screening, assessment, and selection process, supporting a fair and efficient hiring process.