Campaign Marketing Manager

OLIVER Agency; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Job summary

OLIVER, part of the Brandtech Group, is seeking an experienced Campaign Marketing Manager for a 12-month FTC in London. You’ll lead multi-channel campaigns, manage budgets, and collaborate with Barclays UK teams and external partners from Canary Wharf offices, with a hybrid working pattern.

You will own the end-to-end process, deliver assets, analyze performance, and drive commercial outcomes in a regulated industry.

Qualifications

• Experience leading multi-channel marketing campaigns.
• Strong stakeholder management in regulated environments desirable.
• Excellent written and verbal communication skills.

Responsibilities

• Lead end-to-end multi-variant marketing comms across paid and owned channels.
• Mine customer and performance insights to inform assets and results.
• Manage senior stakeholders and ensure governance and regulatory alignment.
• Oversee campaign planning, budgeting and timeline delivery.
• Collaborate with Barclays UK teams and external agency partners.
• Report on campaign performance and testing outcomes.

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Location: London, United Kingdom (3 days a week from Client Canary Wharf offices)

Our client has a hybrid working experience that blends the positives of working alongside colleagues at onsite locations, together with working from home. That means you’ll work at an onsite location on fixed, ‘anchor ’, days of the week, for a minimum of three days a week . For this role, you could work in any of the offices, including Canary Wharf, Northampton, Glasgow or Cardiff .

About the role: We're looking for an experienced Campaign Marketing Manager to join our client team on a 12-month fixed-term contract, working directly within their B2C Performance team across a range of multi-channel campaigns and projects.

You’ll hit the ground running in a fast-paced, deadline-driven environment — leading and delivering multi-variant marketing comms across paid and owned digital channels. From mining customer and performance insights to delivering final assets and reviewing results, you’ll own the process end to end.

You're a highly collaborative self-starter, skilled at juggling multiple projects and managing senior stakeholders in regulated environments. Experience across paid and owned channels — including video, display, social, email, and OOH — is essential. A background in Financial Services is a plus; experience in telecoms, utilities, or similarly regulated industries is equally welcome.

What you will be doing:

Creating and producing brilliantly effective campaigns that differentiate Barclays from their competitors, through superior targeting, communication strategy, tech innovation & creative quality

Working collaboratively with the wider Marketing Centre of Excellence to ensure communications are on product message, customer focused, developed in line with brand guidelines, aligned to brand values, adhere to regulatory requirements and developed in line with relevant governance frameworks

Effectively managing budgets to maximise return on investment and drive commercial performance, as measured by solutions growth and cost per acquisition

Keeping campaigns on time and to plan, regardless of the curved balls that you might experience along the way

Working collaboratively with business stakeholders to develop clear roadmaps and testing designs

Managing relationships with Barclays UK Digital, Product & Marketing teams, as well as various external agency partners

Leading the campaign delivery lifecycle – from ideation/discovery, through planning & prioritization, to solution design and in-channel execution

Reporting on campaign performance and testing outcomes

Being genuinely collaborative, inside and outside the team, to help make the Performance Marketing team a great place to work

Fostering strong and meaningful relationships with key stakeholders by maintaining a regular dialogue, keeping them informed on all key milestones and outcomes, with clear recommendations to drive performance uplift

Raising any issues in a timely and rational manner, ensuring the highest standards of control & governance

Being a self-starter, able to bring proactive opportunities and solutions to key stakeholders, as opposed to waiting for direction

Sharing experience from a customer-driven organisation with a customer first mindset

Taking ownership for managing risk and strengthening controls in relation to the work you do

Ensuring high levels of accuracy across all comms and ensuring that QA is never compromised

What you need to be great in this role:

Being confident, smart, enthusiastic and proactive with great comms skills, both written and verbal

Being a self-starter with strong and positive energy; someone who will work collaboratively with everyone who'll support them in delivering campaigns

Having strong juggling and prioritisation skills acquired in a fast-paced, deadline driven environment, with the ability to work across multiple projects at any given time

Demonstrating extensive Digital Marketing experience – particularly across paid media channels and an understanding of best practice of using these channels individually and as a broader media strategy

Understanding digital marketing end to end delivery, from planning, scheduling & prioritising to customer targeting, channel management, effective promotion of products and services, personalisation, implementation and governance

Having the ability to hit objectives and deadlines, plan well and deliver to that plan

Showing the resilience to face into challenge and change, looking for feedback and insight from everything around them

Demonstrating a track record of delivering results in competitive markets; prioritising opportunities and activity to have the greatest commercial impact

Having the ability to uncover meaningful customer, market and performance insights, and translate them into effective marketing strategies and campaigns that drive measurable outcomes

Embodying the values of Respect, Integrity, Service, Excellence and Stewardship

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learningand listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission,embedding sustainability into every department and through every stage of the project lifecycle.