Senior Marketing Strategist

BlendB2B; Reading; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

25 days annual leave plus bank holidays

Professional development support

Collaborative work environment

Job summary

A leading B2B marketing agency in Reading is looking for a Senior Marketing Strategist to drive demand generation strategies, enhance client relationships, and lead strategic initiatives. You'll analyze performance data, create actionable plans, and ensure alignment of content with strategic goals. This role requires strong analytical and creative skills, as well as experience in digital marketing and a solid understanding of HubSpot. The position offers hybrid work formats and a supportive environment for professional growth.

Qualifications

• Background in UX, CRO, content strategy, or digital marketing with website planning experience.
• Strong data analysis skills with the ability to extract insights from marketing and web analytics.
• Proven experience applying AI and automation to enhance workflows or digital performance.

Responsibilities

• Develop and execute demand generation strategies for clients.
• Lead website strategy projects and user journey design.
• Advise on marketing automation and lead nurturing workflows.
• Conduct audits with actionable recommendations for clients.

Skills

Analytical skills

Creative thinking

Collaboration

Client relationship management

Data analysis

Education

Degree in Marketing, Business, Strategy, or related field

Tools

Google Analytics

HubSpot

SEO tools (Ahrefs, GA4)

LinkedIn Ads

Campaign management tools

Job description

About Blend

Blend is a HubSpot Diamond Partner and globally recognised as the leading HubSpot website agency. With 45+ specialists across the UK and US, we partner with ambitious B2B technology companies to build connected revenue systems that fuel long-term growth.

We help organisations transform fragmented go-to-market functions into unified, AI-powered growth engines. Our work spans the full buyer journey – from creating demand through content and brand, to capturing it via websites and search, to converting it through automation and enablement.

The Role

We’re looking for a Senior Marketing Strategist who can think across the entire buyer journey. Someone who brings equal parts analytical rigour and creative intuition. Someone with strong commercial instincts and genuine empathy for clients.

This role sits at the intersection of strategy, technology, and client relationships. You’ll lead strategic engagements, shape how we deliver value to retained clients, and help us continue raising the bar on what “strategy” means at Blend.

You’ll join during an exciting period of growth as we scale operations and expand into new markets.

What You’ll Do

Demand Generation Strategy

At the core of this role is developing and executing demand generation strategies for our clients. You’ll analyse performance data, identify opportunities, and translate insights into actionable plans that drive measurable results. This work spans three interconnected areas:

Create Demand

Building awareness and generating interest before buyers actively search.

• Advise on brand positioning, messaging hierarchies, and thought leadership approaches
• Develop content marketing strategies that position clients as category leaders
• Lead LinkedIn Ad campaign strategy and creative ideation. Shape organic social distribution strategies that amplify reach and engagement
• Partner with creative teams to ensure content aligns with strategic intent

Capture Demand

Engaging buyers who are actively researching solutions.

• Lead website strategy projects – from kick‑off through to handover
• Develop conversion‑driven information architecture and user journeys
• Conduct keyword research to inform SEO and AEO targeting at page level
• Shape paid media strategies and advise on campaign architecture
• Review design and content outputs to ensure strategic alignment

Convert Demand

Turning engaged prospects into pipeline and revenue.

• Advise on marketing automation architecture and lead nurturing workflows
• Support sales enablement strategy and content planning
• Support CRM configuration to ensure data structures support growth
• Identify conversion triggers and optimisation opportunities across the funnel

Retained Client Support

For our retainer clients, you’ll provide ongoing strategic value:

• Conduct UX, content, SEO, and CRM audits with actionable recommendations
• Analyse performance data to surface insights and inform strategic direction

• Deliver hands‑on work: keyword plans, conversion optimisation, workflow setup
• Provide ad hoc HubSpot guidance and best practice recommendations

How You’ll Think and Work

Beyond technical skills, we’re looking for a particular way of operating. These behaviours reflect our values and what success looks like in this role.

Strategic Judgement

• You connect individual tasks to larger business outcomes – you see the system, not the parts in isolation
• You translate ambiguous client needs into clear, actionable recommendations
• You challenge assumptions constructively when the evidence points elsewhere
• You balance data‑driven thinking with creative intuition

Analytical Rigour

• You’re comfortable digging into data to find the story beneath the numbers
• You translate complex datasets into clear insights that inform strategy
• You know which metrics matter and can distinguish signal from noise

Creative Taste

• You can evaluate design and content work against strategic intent – beyond aesthetic preference
• You imagine how campaigns and experiences will land before they’re built
• You bring ideas that are both commercially sound and creatively interesting

Empathy

• You read client dynamics and navigate tricky conversations with care
• You build trust quickly through genuine curiosity and attentive listening
• You know when to push and when to step back
• You take responsibility for outcomes – even those beyond your direct control

AI Fluency

• You’re skilled at prompting – asking better questions of both AI systems and humans to extract useful insights
• You practice data sensemaking – interpreting AI outputs and contextualising them for strategic decisions
• You embrace augmentation – automating routine tasks and configuring AI projects to elevate the quality of your work
• You adapt quickly – experimenting with new tools and approaches as the landscape shifts

What You Bring

• Background in UX, CRO, content strategy, or digital marketing with website planning experience
• HubSpot technical understanding across CRM, CMS (Content Hub), and Hub configurations – or the appetite to develop this in‑house
• Strong data analysis skills with the ability to extract insights from marketing and web analytics
• Track record leading client presentations and workshops for non‑technical audiences
• Proven experience applying AI and automation to enhance workflows or digital performance
• Comfortable navigating SEO/AEO tools (Ahrefs, GA4, Search Console), HubSpot platform capabilities, paid media (Google Ads, LinkedIn Ads), and AI tools

Desirable

• Degree in Marketing, Business, Strategy, or related field
• HubSpot certifications (Implementation, Revenue Operations, Platform Consulting)
• Agency experience with budget awareness, time tracking, and multi‑project delivery

Why Blend

• Work with leading B2B brands across high‑tech manufacturing, fintech, and cyber
• Join a Diamond Partner agency – globally recognised as the leading HubSpot website agency
• Be part of our evolution toward becoming the premier global growth engineering firm
• Exposure to advanced HubSpot implementations, AEO strategies, RevOps
• Collaborative environment with 45+ professionals across UK and US markets
• Hybrid working from our Reading office: 3 days in‑office for collaboration, 2 days remote for focused work
• 25 days annual leave plus bank holidays, increasing by one day for each year of service (up to 28 days total)
• Professional development support including HubSpot certifications and training
• Shape processes and contribute to growth during an exciting scaling phase

We look forward to hearing from you!