Senior Marketing Specialist

Acron Aviation; Whiteley; On-site; GBP 60,000 - 90,000; Full time

Job summary

Acron Aviation is seeking a Senior Marketing Specialist for its Flight Data Intelligence (FDI) business. You will drive integrated campaigns, demand generation, and brand positioning to support revenue growth across the FDI portfolio.

Close collaboration with Sales and Product teams will shape strategy and pipeline health. You will lead digital marketing, events, content creation, and marketing operations, leveraging AI-enabled approaches to maximize lead quality and ROI while enhancing

Qualifications

• Minimum of five years of experience in a B2B marketing role, ideally within technology, SaaS, aviation, or related industry.
• Proven track record of developing and delivering demand generation and lead nurturing programs.
• Strong understanding of digital marketing disciplines, including SEO, SEM, marketing automation, content marketing, email marketing, and social media.
• Experience using multiple AI large language models (LLMs) to augment marketing activities.
• Experience managing marketing automation and CRM platforms such as HubSpot, Zymplify, Mailchimp, or equivalent.
• Experience planning and delivering trade shows, conferences, webinars, and customer-facing events.
• Strong analytical skills to interpret data and translate insights into actionable recommendations.
• Experience using GA4 and other marketing performance tools.
• Excellent written and verbal communication and stakeholder engagement skills.
• Strong project management and organizational skills in a fast-paced environment.

Responsibilities

• Develop and execute integrated marketing campaigns that support objectives and generate qualified leads.
• Collaborate with sales and product teams to align activities with priorities.
• Drive digital marketing strategy across SEO, SEM, AEO, content, and website performance.
• Identify opportunities to improve traffic, conversion rates, and lead quality.
• Strengthen market position through messaging, case studies, and thought leadership.
• Manage marketing automation programs, lead nurture workflows, and customer engagement.
• Establish and report KPIs, and show marketing's contribution to pipeline and ROI.
• Use data-driven insights to optimize performance and strategy.
• Conduct ongoing competitor analysis, customer research, and trend monitoring.
• Lead events planning, delivery, and evaluation for industry shows and webinars.
• Support inbound inquiries and initial lead routing.
• Prepare RFP responses and sales collateral; assist with new business development.

Skills

Demand generation

Lead nurturing

Digital marketing

SEO/SEM

Marketing automation

CRM platforms

Analytics

Content marketing

Paid advertising

Tools

HubSpot

Zymplify

Mailchimp

Job description

Product Line Overview (Flight Data Intelligence):

Acron Aviation's Flight Data Intelligence (FDI) organization provides advanced flight data analytics, safety insights, and operational intelligence solutions to aircraft operators worldwide. Through a combination of aviation expertise, data science, and cloud-based technology, FDI helps customers improve safety, compliance, operational efficiency, and fleet performance. Our teams work closely with airlines, operators, OEMs, and regulators to transform aviation data into actionable intelligence that supports safer skies and better operational outcomes.

Job Title

Senior Marketing Specialist - Flight Data Intelligence

Position Summary

Acron Aviation is seeking an experienced Senior Marketing Specialist to drive integrated marketing activities across its Flight Data Intelligence (FDI) business. This is a broad and commercially focused role, responsible for developing and executing marketing strategies that generate qualified demand, strengthen brand positioning, and support revenue growth across the FDI portfolio.

Working closely with sales and product stakeholders, the Senior Marketing Specialist will be accountable for delivering a healthy pipeline of qualified opportunities through a combination of demand generation campaigns, marketing automation, event strategy and execution, search engine marketing (SEM), Answer Engine Optimization (AEO), digital content, and thought leadership initiatives. The role will also play a key part in enhancing Acron Aviation's visibility and reputation within the global aviation safety and operational performance market.

Reports directly to the Director, Sales & Commercial and works closely with the Sales Manager and broader Flight Data Intelligence commercial team. This position offers an excellent opportunity for a proactive and commercially minded marketing professional to shape marketing strategy, influence business growth, and contribute directly to the success of a leading aviation technology business.

Demand Generation & Campaign Management

• Develop and execute integrated marketing campaigns that support business objectives, generate qualified leads, and contribute directly to revenue growth across the Flight Data Intelligence portfolio
• Collaborate closely with sales and product teams to align marketing activities with commercial priorities and customer needs

Digital Marketing & Search Visibility

• Drive the business's digital marketing strategy, maximizing visibility and engagement across traditional search engines and AI-powered answer platforms through SEO, SEM, AEO, content optimization, and website performance improvements
• Identify and implement opportunities to improve website traffic, conversion rates, and lead quality

Brand Positioning & Thought Leadership

• Strengthen Acron Aviation Flight Data Intelligence's market position through compelling messaging, content development, customer success stories, and thought leadership initiatives
• Support the development of product positioning and value propositions that differentiate Acron Aviation within aviation safety and operations

Marketing Operations & Performance Management

• Manage marketing automation programs, lead nurture workflows, and customer engagement initiatives to support pipeline development and customer retention
• Establish and report on KPIs, providing regular insight into campaign effectiveness and marketing's contribution to pipeline and ROI
• Use data-driven insights to continuously optimize marketing performance and inform future strategy

Market Intelligence

• Conduct ongoing competitor analysis, customer research, and industry monitoring to identify market opportunities, emerging trends, and potential risks

Events & Industry Engagement

• Lead the planning, delivery, and evaluation of industry events, trade shows, conferences, webinars, and customer engagement activities
• Work with internal stakeholders and external partners to maximize event ROI, brand visibility, and lead generation opportunities

Sales & New Business Support

• Monitor and triage inbound marketing enquiries
• Support initial qualification and routing of leads
• Coordinate customer demonstrations and commercial follow-up activities as required
• Support the creation of RFP responses
• Support the development of sales collateral and marketing materials
• Provide marketing support for new business development activities and strategic initiatives
• Support additional sales and commercial requirements as needed

Required Qualifications

• Minimum of five years of experience in a B2B marketing role, ideally within technology, SaaS, aviation, or a related industry
• Proven track record of developing and delivering successful demand generation and lead nurturing programs that contribute to business growth
• Strong understanding of digital marketing disciplines, including SEO, SEM, marketing automation, content marketing, email marketing, and social media
• Experience using multiple AI large language models (LLMs) to augment and enhance marketing activities
• Experience managing marketing automation and CRM platforms such as HubSpot, Zymplify, Mailchimp, or equivalent
• Experience planning and delivering trade shows, conferences, webinars, and customer-facing events
• Strong analytical skills with the ability to interpret data, measure performance, and translate insights into actionable recommendations
• Experience using Google Analytics (GA4) and other marketing performance and reporting tools
• Excellent written and verbal communication skills, with the ability to engage and influence stakeholders at all levels of the organization
• Strong project management and organizational skills, with the ability to manage multiple priorities in a fast-paced environment
• Proficiency in Microsoft Office applications, including Word, Excel, PowerPoint, and Outlook
• Commercially minded, proactive, and results-driven, with a continuous improvement mindset

Preferred Additional Skills

• Experience managing paid social campaigns through LinkedIn Campaign Manager and other B2B advertising platforms
• Understanding of Answer Engine Optimization (AEO), AI-driven search, and emerging digital marketing technologies
• Experience developing and executing thought leadership and content marketing strategies
• Basic graphic design and content creation skills using Adobe Creative Suite, Canva, or similar tools
• Experience supporting aviation, aerospace, analytics, SaaS, or technology organizations
• Experience working closely with commercial, product, and customer-facing teams

Why Join Acron Aviation

• Play a key role in shaping the marketing strategy for a growing Flight Data Intelligence business
• Support products and services that directly contribute to aviation safety and operational performance
• Partner closely with sales, product, and industry stakeholders to drive measurable business growth
• Help expand Acron Aviation's presence and reputation within the global aviation market
• Join a collaborative, customer-focused team committed to innovation and continuous improvement

Additional Information

All candidates who wish to be considered for this vacancy must have the right to work in the United Kingdom.