Senior Marketing Science Analyst - MMM & Attribution

OMGEURUK Omnicom Media Group Europe; United Kingdom; On-site; GBP 60,000 - 90,000; Full time

Job summary

Omnicom Media Group Europe is seeking an experienced Data Analytics professional to lead analyses for MMM, attribution, and media plan optimisations. You will drive client engagements, shape best practices, and mentor junior analysts while working with a regional data science community.

The role focuses on hands-on analytics, leveraging R, Eviews, and VBA Excel, and expanding skills in Python and other tools to influence media strategies and KPIs across markets.

Qualifications

• Experience with marketing analytics tools and statistical methods.
• Ability to lead analytics engagements and deliver client-ready insights.
• Proven track record in data science applications for media analytics.

Responsibilities

• Lead analyses across MMM, attribution and media plan optimisations.
• Set delivery standards and ensure best-in-class client work.
• Manage project dependencies and day-to-day deliverables for client projects.
• Become an expert on new regional data sets and train analysts.

Skills

R

Eviews

VBA Excel

Statistical techniques

Optimization techniques

Lead analyst

Client delivery

Tools

Google Analytics 360

CM

GA360

Job description

Omnicom Media Group Europe is seeking an experienced Data Analytics professional to lead analyses for MMM, attribution, and media plan optimisations. You will drive client engagements, shape best practices, and mentor junior analysts while working with a regional data science community.

The role focuses on hands-on analytics, leveraging R, Eviews, and VBA Excel, and expanding skills in Python and other tools to influence media strategies and KPIs across markets.