Senior Marketing & Product Strategy Lead

UK1 Finastra International Limited; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working arrangements

Flexible vacation policy

Employee Assistance Program

Wellbeing benefits

Job summary

Finastra, a global leader in financial services software, is seeking a Grade 9 marketing leader to drive market positioning, product marketing and demand generation across the business as it transitions to an independent entity.

You will own strategy, partnerships, and analytics, lead a diverse team and collaborate with executives to deliver measurable impact across digital, events, content and analyst relations.

Qualifications

• 10+ years' experience in B2B technology marketing or enterprise software.
• Strong product marketing experience including positioning, messaging and go-to-market.
• Proven leadership of large, cross-functional marketing teams.
• Experience with demand generation, digital marketing and analyst relations.

Responsibilities

• Develop and execute the annual marketing strategy, plan and budget aligned to priorities.
• Lead and evolve product marketing, messaging and value proposition.
• Drive global campaigns, field marketing and demand generation to generate pipeline.
• Oversee brand, website, PR, marketing tech and agencies.
• Partner with Sales, Product, Services and leadership to align go-to-market.

Skills

B2B technology marketing

Product marketing

Integrated marketing

Demand generation

Leadership and mentoring

Job description

Finastra, a global leader in financial services software, is seeking a Grade 9 marketing leader to drive market positioning, product marketing and demand generation across the business as it transitions to an independent entity.

You will own strategy, partnerships, and analytics, lead a diverse team and collaborate with executives to deliver measurable impact across digital, events, content and analyst relations.