Senior Marketing Manager (Re)insurance (hybrid work model, 80-100% working degree)

Crossell; London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading global company is seeking a UK & Ireland Marketing Manager to drive marketing initiatives across multiple business units. You will develop strategies for market presence and collaborate with stakeholders to enhance business results. The ideal candidate is a strategic thinker with extensive experience in B2B marketing within the financial services industry.

Qualifications

• 7+ years of professional experience in developing and executing marketing plans.
• Experience in the (re)insurance sector or related financial services.
• Native English speaker with outstanding editorial capabilities.

Responsibilities

• Develop and execute local marketing strategies and initiatives.
• Manage marketing budgets and report performance metrics.
• Collaborate with UK & Ireland leadership teams and stakeholders.

Skills

Project Management

Strategic Thinking

Interpersonal Skills

Communication

B2B Marketing Best Practices

Education

Bachelor's degree in Marketing or related field

Job description

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Are you a strategic marketing professional looking to make a commercial impact across multiple business units in a global organization? Join Swiss Re and drive our UK & Ireland marketing initiatives from awareness to conversion, helping us build strong client relationships and equip our teams to close deals effectively!

About the Role

As our UK & Ireland Marketing Manager, you'll be the driving force behind marketing campaigns and initiatives that advance our market presence across Swiss Re's Business Units (Corporate Solutions, Reinsurance P&C and L&H). You'll collaborate with global and local stakeholders to deliver impactful marketing strategies that generate tangible business results.

Key Responsibilities

• Strategic Planning: Proactively develop and execute local marketing strategies in collaboration with UK & Ireland market heads, ensuring alignment with global plans across all business units
• Event & Campaign Management: Design, manage and execute marketing initiatives with appropriate channel mix, coordinating with various internal and external stakeholders to meet business objectives while ensuring cultural sensitivities are addressed
• Stakeholder Collaboration: Work effectively with UK & Ireland leadership teams and engage with local client underwriting teams, claims, sales and cross-functional teams across the 3 Bus to ensure marketing efforts are aligned with growth ambitions
• Sales Enablement: Identify sales enablement needs and implement global sales excellence initiatives locally, providing origination teams with the right materials and resources to convert leads effectively
• Media Relations: Collaborate with the media relations team to ensure consistent messaging, amplify campaign coverage, and effectively position our leaders and solutions in the marketplace
• Budget & Performance Management: Manage local marketing budget and report on performance metrics and impact to both global teams and local leadership

About the Team

You'll be joining a team of energetic marketing professionals based across the world. Our collaborative team thrives on creative thinking and cross-cultural perspectives, working together virtually and in-person to deliver exceptional marketing initiatives. As a tight-knit group with varied expertise, we support each other while maintaining the agility to respond quickly to market opportunities and business needs.

About You

You're a strategic thinker and a results-driven marketing professional who thrives in a collaborative environment. With your exceptional interpersonal skills and can-do mindset, you can effectively engage with leadership while managing complex projects to completion with minimal supervision. You understand the importance of global governance and your passion for excellence and ability to challenge the status quo make you an ideal candidate for this dynamic role.

We need you to bring in the following must haves:

• 7+ years of professional experience in developing and executing comprehensive marketing plans and campaigns, including digital advertisement, social media (paid and organic), events, sales enablement and content creation
• Experience in the (re)insurance sector or related financial services industry
• Strong project management skills with ability to manage complex initiatives across multiple stakeholders
• Excellent written and verbal communication skills with the ability to create compelling presentations and executive communications
• Native English speaker with outstanding editorial capabilities
• Knowledge of B2B marketing best practices in financial services

These are additional nice to haves:

• Experience working in a matrix organization across multiple geographies
• Background in both corporate and agency marketing environments
• Experience with marketing analytics and performance measurement tools
• Experience in developing thought leadership content #LI-Hybrid

Our company has a hybrid work model where the expectation is that you will be in the office three days per week.

About Swiss Re

Swiss Re is one of the world’s leading providers of reinsurance, insurance and other forms of insurance-based risk transfer, working to make the world more resilient. We anticipate and manage a wide variety of risks, from natural catastrophes and climate change to cybercrime. Combining experience with creative thinking and cutting-edge expertise, we create new opportunities and solutions for our clients. This is possible thanks to the collaboration of more than 14,000 employees across the world.

Our success depends on our ability to build an inclusive culture encouraging fresh perspectives and innovative thinking. We embrace a workplace where everyone has equal opportunities to thrive and develop professionally regardless of their age, gender, race, ethnicity, gender identity and/or expression, sexual orientation, physical or mental ability, skillset, thought or other characteristics. In our inclusive and flexible environment everyone can bring their authentic selves to work and their passion for sustainability.

If you are an experienced professional returning to the workforce after a career break, we encourage you to apply for open positions that match your skills and experience.

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Reference Code:134343

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