Senior Marketing Manager - FT Executive Programmes

ENGINEERINGUK; London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading company in media and publishing seeks a Senior Marketing Manager to launch a new business area focused on professional development. The role involves strategic planning, execution of marketing strategies, and analytics to enhance audience engagement and revenue growth. Join a collaborative culture that values diversity and innovation.

Benefits

Generous annual leave

Medical cover

Subsidised gym memberships

Inclusive parental leave packages

Qualifications

• 5+ years of marketing experience, ideally with education/events background.
• Strong copywriting skills and technology savvy.

Responsibilities

• Develop marketing budgets and define messaging strategies.
• Map customer segmentation and deliver against revenue targets.
• Supervise performance of marketing campaigns.

Skills

Analytical

Copywriting

Relationship Focus

Commercially Driven

Technology Savvy

Job description

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View more categories View less categories Sector Media and Publishing Role Senior Executive Contract Type Permanent Hours Full Time

About Us
The Financial Times is one of the world's leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you're given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you'll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.



About FT Executive Programmes

This role is to be a Senior marketing manager in the Executive Programmes team, that sits within a new FT department (FT Leaders) - preparing FT readers for leadership - from the classroom to the boardroom.

Executive Programmes focuses on professional development and open learning courses for executives looking to advance their careers. This ranges from annual programmes (such as Future Leaders and Women In Business) involving regular in person events and webinars to executive education courses (such as the Financial Times Cambridge Strategy course) involving in-person workshops and online webinars.
Role Overview
FT Executive Programmes is seeking a Senior Marketing Manager to help launch the newly built business area - ensuring we have developed the right brand, values and messaging and setting out a marketing and communications plan to relevant external and internal (FT) audiences.

The position will be responsible for raising awareness of our services and offerings and specifically attracting and converting new business. A large focus of the role will be identifying new target audiences and developing a fuller understanding of the market and audience needs, crafting inbound and outbound marketing strategies that demonstrate this insight.
Outcomes
Success in this role will be defined by several dimensions:

• Defining and implementing the overall marketing strategy for a portfolio of professional development products with an objective to grow revenue, engage existing and attract new audiences.
  
• Devising a data strategy to ensure that we are able to meet our strategic objectives, expand our databases and fulfill our obligations on client led initiatives.
  
• Collaborate optimally with other departments to demonstrate internal channels and opportunities to promote our services.
  

Key Responsibilities Strategic Planning:

• Develop marketing budgets in line with operating plans and ensure budget trackers across the portfolio are kept up to date.
  
• Define messaging and comms strategy, specific to the portfolio.
  
• Developing key customer personas and consistently leading with benefit-led messaging.
  
• Work with other teams to design cross-channel marketing strategies to meet strategic objectives of individual products as well as the portfolio as a whole.
  
• Design operational implementation plans including key achievements across the portfolio and ensure adherence to deadlines.
  
• Create a data build and cleanse strategy.
  

Execution:

• Map customer segmentation using demographics, psychographics, and other marketing techniques to predict behaviour.
  
• Define and clearly communicate value propositions to customers.
  
• Deliver against revenue and attendance targets and support the commercial team in meeting targets.
  
• Develop a content marketing strategy that enables the distribution of strong, engaging digital content to customers and associated communities, that supports engagement, acquisition, conversion, upsell, and advocacy activities.
  
• Identify data gaps and design steps to close these across the portfolio.
  
• Responsible for each product's digital presence and take primary responsibility for the front-end sites and all marketing assets, working with the design team closely to create these.
  
• Ownership of the marketing execution across the portfolio.
  

Analytics & Reporting:

• Supervise performance of all marketing campaigns across the portfolio and recommend performance improvement tactics if vital.
  
• Ensure all marketing activity and results are supervised and measured to allow dynamic investment based on analysis of current and past performance.
  

Required Skills / Experience

• 5+ years of marketing experience, ideally with an education and/or events background
  
• Relationship Focus: Builds strong relationships (internal/external)
  
• Commercially, deadline and target driven
  
• Analytical and questioning attitude
  
• Strong copywriting skills
  
• Technology savvy. Able to quickly adopt and work with new technology solutions
  
• Passion for innovation and AI
  
  

What's in it for You?
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships, and opportunities to give back to the community. Full details of our benefits are available here.

We've embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.
Accessibility
We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email [e-mail] and a member of our team will be happy to help.
Further Information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications. Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

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Company

The Financial Times is one of the world’s leading news organisations, recognised internationally for its authority, integrity and accuracy. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We’ll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

Discover what makes the FT a great place to work

We value all our people, and offer:

We offer confidential career coaching, mentoring and a range of training courses, including a development programme designed for women.

Communities

We support employee-led networks to connect and empower individuals across the organisation.

FT Access aims to transform attitudes and provide a positive working environment for people with disabilities. FT Access works with external organisations and charities creating supported internships, work experience projects and events.

The FT is proud to be a [Disability Confident Employer] We are committed to ensuring our recruitment process is inclusive and accessible by offering interviews to disabled people, anticipating and providing reasonable adjustments as required and supporting employees who acquire a disability or long term health condition.

Accessibility

We aim to provide an accessible website for all our employees and customers. Our website is accredited by the Digital Accessibility Centre.

We offer flexible working arrangements, including flexi leave, parenting leave and paid volunteer leave.

Recruitment and selection

We require 50/50 male/female shortlists for all roles to ensure inclusive recruitment practices.

Volunteering opportunities

We offer a range of volunteering opportunities for employees, including a Volunteering Matters reading programme for young people from disadvantaged backgrounds.

Returning to work

We provide structured coaching support before, during and after family leave so our people can return to work with confidence.

We provide training for our leaders and senior managers to help embed good practices around equality, diversity and inclusion.

See an example of one of our talented disabled employees here

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