Senior Marketing Manager — Digital Publishing Growth

Sage Pub; Greater London; Hybrid; GBP 42,000 - 57,000; Full time

Benefits offered by this job

Hybrid working up to 2 days per week

Home working allowance

Life assurance

Income protection

Private medical cover

Tuition support

Company books/journals access

Snacks in the office

Wellbeing incentives

Job summary

Sage Pub in the United Kingdom is seeking a Senior Marketing Manager on a fixed-term contract to lead the marketing strategy for a portfolio of digital products, Sage Data and CQ Press, with a focus on growth in the North American market.

You will collaborate with Product, Editorial and Sales, develop integrated campaigns across digital and offline channels, manage budgets, and build the team's profile by delivering insights and measurable commercial value.

Qualifications

• Experienced in marketing within the publishing industry.
• Proven in generating leads and driving revenue.
• Data literate with the ability to understand and effectively market data-driven products.
• Skilled in manipulating, analyzing, and presenting data.
• An excellent verbal and written communicator with strong presentation and copywriting skills.
• Able to influence collaborators and gain agreement for new initiatives and proposals.
• Experienced in project management, including setting, managing, and tracking budgets.
• A critical thinker who can solve problems and identify new approaches to existing processes.

Responsibilities

• Input into the strategic development of the product(s) and region(s) by collaborating with other business functions to maximise sales in alignment with business objectives.
• Play an active role in fostering a customer-focused culture within the team and use a variety of methods to gather knowledge of customer needs to help define marketing strategies.
• Devise and implement strategic marketing plans that use a mix of both digital and offline channels to achieve strong results.
• Lead on initiatives, programs and projects that have a business level impact and contribute to achieving the overall objectives of the team.
• Build strong, collaborative relationships with collaborators across Marketing and other business functions, including Sales, Editorial and Product Management, to share insight, influence plans and ensure portfolio marketing activity is aligned with business priorities.
• Undertake competitor and market analysis to see opportunities for market expansion, inform positioning and support strategic decision-making.
• Set, manage and track budget for assigned product(s) and region(s) and/or program.
• Play an active role in building the profile of the team by finding opportunities to showcase insight, strategic contribution and commercial value across the business.

Skills

Lead generation

Revenue growth

Data analysis

Stakeholder management

Copywriting

Job description

Sage Pub in the United Kingdom is seeking a Senior Marketing Manager on a fixed-term contract to lead the marketing strategy for a portfolio of digital products, Sage Data and CQ Press, with a focus on growth in the North American market.

You will collaborate with Product, Editorial and Sales, develop integrated campaigns across digital and offline channels, manage budgets, and build the team's profile by delivering insights and measurable commercial value.