Enable job alerts via email!

Senior Marketing Manager

ALKEGEN

Macclesfield

On-site

GBP 50,000 - 70,000

Full time

4 days ago

Be an early applicant

Boost your interview chances

Create a job specific, tailored resume for higher success rate.

Job summary

A leading company in Macclesfield is seeking a Senior Marketing Manager to drive marketing strategies and communications for their innovative product portfolio. The ideal candidate will have extensive B2B marketing experience, strong communication skills, and a collaborative mindset. This role offers the chance to work with a dynamic team focused on sustainability and human health. Join us to make a significant impact in a fast-paced environment!

Qualifications

5-10 years in corporate marketing communications or agency environment.
Experience managing marketing professionals and teams.
Proven experience in Industrial B2B marketing communications.

Responsibilities

Lead execution of integrated, multi-channel marketing plans.
Collaborate with marketing leaders to translate business goals into strategies.
Develop comprehensive digital plans for awareness and lead generation.

Skills

Interpersonal Skills

Organizational Skills

Communication Skills

Team Collaboration

Digital Marketing

Education

Bachelor's degree in communications, Marketing or related field

Tools

Microsoft PowerPoint

Microsoft Excel

Adobe Creative Suite

ALKEGEN Macclesfield, England, United Kingdom

4 days ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Job Requirements

Why work for us? Alkegen brings together two of the world’s leading specialty materials companies to create one new, innovation-driven leader focused on battery technologies, filtration media, and specialty insulation and sealing materials. Through global reach and breakthrough inventions, we’re delivering products that enable the world to breathe easier, live greener, and go further than ever before.

With over 60 manufacturing facilities with a global workforce of over 9,000 of the industry’s most experienced talent, including insulation and filtration experts, Alkegen is uniquely positioned to help customers impact the environment in meaningful ways.

Alkegen offers a range of dynamic career opportunities with globe-spanning reach. From production operators to engineers, technicians to specialists, sales to leadership, we’re always looking for top talent ready to bring their best. Come grow with us!

We are looking for an experienced B2B Senior Marketing Manager who is ready to activate their wide array of talents, capabilities and passions to grow our unique and diverse platform of products focused on human health and sustainability.

As the Senior Marketing Manager, you will play a vital, hands-on role in the development and execution of marketing and communications programs to build awareness and drive interest in the dynamic portfolio of products within our Group.

Working closely with product development teams, BU leadership, sales and growth leaders and external agencies, you will champion new product introductions, drive engagement in our targeted market segments and generate leads to deliver profitable growth.

As part of our Global MarCom Team, you will have the opportunity to work across marketing and communication disciplines to create impactful strategies to elevate Alkegen’s brand, business goals, and stakeholder’s objectives.

This is a unique opportunity to work with a fun, collaborative and agile team of marketers focused on being bold, moving fast, and making a big impact in everything we do. Come grow further with us!

Job Responsibilities

Work across a dynamic ecosystem of stakeholders to lead the execution and implementation of integrated, multi-channel marketing plans for multiple products/segments/channels.
Collaborate closely with marketing and business leaders to translate business goals and objectives into strategies, campaigns and programs that deliver engagement, leads, funnel, and revenue
Write and oversee the creation of sales and marketing materials, press releases, key messages, presentations, social media content, website content, media pitches, bylined articles, website content and other external-facing materials about Alkegen technology and solutions.
Execute growth campaigns to create leads for new product launches, creating content strategy and developing top and middle of the funnel content for traditional and digital communication channels.
Develop & drive comprehensive digital plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, social media, landing pages, website marketing automation etc.) with measurables objectives
Work closely with creative partners, Media, and PR teams to conceptualize, execute, and deliver on the programs on time and on budget
Continuously optimize campaigns to increase conversion and results while keeping pace with overall digital marketing trends and translate relevant industry developments into enterprise strategy.
Work collaboratively as part of the Global Marketing Communications team and other departments to ensure we are properly leveraging our agency resources, digital owned channels and properties, and execute tactics effectively to generate awareness and demand, including trade shows, press and media, social media, collateral development, digital campaign deliverables, and more.
Serve as a thought-leader, proactively generating thought leadership ideas, strategies and tactics that support the customer journey.
Build and foster trade media relationships, including those with print, online and broadcast outlets.
Stay abreast of emerging trends and best practices to identify opportunities to apply new digital technologies and services to improve the Global Marketing Communications team’s speed, agility and innovation.
Successfully contribute to the development of strategic marketing messaging and positioning to differentiate Alkegen and advance awareness of Alkegen’s capabilities, offerings, solutions, and innovation across the broader organization and in the marketplace
Develop ROMI and success stories for campaigns; report metrics and KPIs to assess campaign success at the campaign, activity, and channel levels to inform future campaigns
Provide creative development and art direction for ads, campaigns, and graphics that support sales objectives and build brand awareness.

Requirements

Proven experience in Industrial B2B marketing communications.
Strong interpersonal skills with a proven ability to work well with internal and external stakeholders.
Collaborative team player who is flexible, solution-oriented, and capable of articulating complex topics.
Excellent verbal and written communications skills. Superior writing skills are a must.
Strong organizational and planning skills to coordinate various activities simultaneously.
Must have experience of line managing other marketing professionals and teams.
Ideally have experience of working with Members of the C-Suite and/or Senior Management Team.
Must be comfortable working on a small, agile team, in a fast-paced environment that requires ongoing management of multiple projects at one time.
Must be able to meet deadlines and work with tight deadlines and competing priorities while maximizing budgets and ROI.
Proficiency with Microsoft applications, specifically PowerPoint and Excel.
Experience with digital marketing automation platforms, content creation tools, Adobe Creative Suite, a plus.
Bachelor's degree in communications, Marketing or related field.
Minimum 5-10 years in a corporate marketing communications or agency environment, with strong business acumen.
Additional qualifications that will help you stand out include:
Prior experience creating successful inbound and outbound marketing plans tied to business plan and multi-year targets.
Proven experience synthesizing complex, technical content to engage a variety of stakeholders.
Ability to balance the "art" (brand & creative) with the "science" (data, reporting & optimization) of marketing campaign management for a B2B audience.

At Alkegen, we strive every day to help people – ALL PEOPLE – breathe easier, live greener and go further than ever before. We believe that diversity and inclusion is central to this mission and to our impact. Our diverse and inclusive culture drives our growth & innovation and we nurture it by actively embracing our differences and using our varied perspectives to solve the complex challenges facing our changing and diverse world.

Employment selection and related decisions are made without regard to sex, race, ethnicity, nation of origin, religion, color, gender identity and expression, age, disability, education, opinions, culture, languages spoken, veteran’s status, or any other protected class.

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Glass, Ceramics and Concrete Manufacturing

Referrals increase your chances of interviewing at ALKEGEN by 2x

Get notified about new Senior Marketing Manager jobs in Macclesfield, England, United Kingdom.