Senior Marketing Manager

YouLend Limited; London; On-site; GBP 60,000 - 90,000; Full time

Job summary

YouLend Limited is seeking a Senior Marketing Manager to drive Account Based Marketing and enhance brand presence. The ideal candidate will have extensive B2B marketing experience in fintech, leading marketing strategies across various channels while ensuring brand consistency. Join a recognized award-winning workplace offering comprehensive benefits and a dynamic environment.

Benefits

Stock Options

Private Medical Insurance via Vitality

Enhanced Maternity and Paternity Leave

Modern Office Space in Central London

Free Gym

Subsidised Lunch via Feedr

Monthly In-Office Masseuse

Team and Company Socials

Football Power League + Squash Club

Qualifications

• 6+ years in B2B marketing, ideally in fintech or SaaS.
• Experience across multiple marketing channels.
• Strong leadership and project management skills.

Responsibilities

• Define & execute a long-term B2B marketing strategy.
• Build and manage multi-channel ABM campaigns.
• Collaborate cross-functionally with Product, Sales, and Partnerships.

Skills

Leadership

Communication

Project Management

Digital Marketing

Content Creation

Tools

HubSpot

Figma

Job description

About Us

YouLend is the leading global embedded financing platform, powering the world’s top e-commerce, payments and technology companies such as Amazon, eBay, Shopify, Fiserv, Deliveroo and SumUp. Our software platform and developer-friendly APIs enable our partners to offer flexible financing products to their merchants, in their own branding, in as little as a week.

To date, YouLend is live 9+ geographies across the UK, EU and the US, and has funded more than 250,000 businesses worldwide.

We believe that the future of financial services will be delivered by customer-oriented tech companies that embed financing in their customer journeys, and we are building the solutions that will power that future.

The Role

YouLend is looking for an experienced and hands-on Senior Marketing Manager to accelerate our Account Based Marketing, while also rolling up their sleeves to scale our Brand.

This role is perfect for someone who thrives in a fast-moving fintech environment, loves owning the full marketing funnel, and knows how to turn strategic thinking into measurable results. You’ll lead our marketing efforts across multiple channels, with a strong focus on driving awareness in multiple markets (EU and US) and verticals.

Responsibilities:

Strategic Leadership

• Define & execute a long-term B2B marketing strategy that drives enterprise sales and deepens existing relationships.
• Own the brand narrative and position YouLend as the global leader in embedded finance through PR, content, events, and social media.
• Understand our target segments by regularly talking with current and prospective customers, ensuring our narratives and content address their concerns, use cases, and priorities.
• Define and report on KPIs across awareness and lead generation.

Account-Based Marketing (ABM)

• Build and manage multi-channel ABM campaigns (email, PR, paid media, direct mail, content syndication, events) tailored to priority accounts, in partnership with Sales and Partnerships teams.
• Identify and manage ABM mar-tech tools to scale programs (e.g., LinkedIn, HubSpot, 6sense).
• Track and report on campaign performance, pipeline contribution, and ROI for ABM efforts.

Brand & Content

• Elevate the YouLend brand across multiple markets, especially US and Europe, ensuring consistency and clarity in messaging across website and social media, working with the content management team.
• Oversee development of thought leadership, customer stories, product content, and partner sales collateral.

Team & Stakeholder Management

• Collaborate cross-functionally with Product, Sales, Partnerships, and Account Management teams
• Lead and develop an in-house team, as well as oversee external agency support.

• 6+ years in B2B marketing, ideally in fintech, SaaS, or high-growth environments.
• Experience across multiple marketing channels: Proven use of various marketing channels such as content creation, events, social media, PR, digital marketing, email campaigns, Account-Based Marketing and more.
• Hands-on with navigating between strategy and execution in a scale-up setting.
• Strong leadership, communication, and project management skills, with the ability to manage multiple projects simultaneously and independently deliver complex campaigns.
• Experience covering UK, US or EU markets is desirable.

Desirable Skills:

• Experience using Figma, Hubspot
• An “eye” for design, building sales collateral such as partner facing documents, pitch decks, etc.

Why join YouLend?

• Award-Winning Workplace:YouLend has been recognised as one of the “Best Places to Work 2024” by the Sunday Times for being a supportive, diverse, and rewarding workplace.
• Award-Winning Fintech: YouLend has been recognised as a “Top 250 Fintech Worldwide” company by CNBC.

We offer comprehensive benefits package that includes:

• Stock Options
• Private Medical Insurance via Vitality
• EAP with Health Assured
• Enhanced Maternity and Paternity Leave
• Modern Office Space in Central London
• Free Gym
• Subsidised Lunch via Feedr
• Monthly In-Office Masseuse
• Team and Company Socials
• Football Power League + Squash Club

At YouLend, we champion diversity and embrace equal opportunity employment practices. Our hiring, transfer, and promotion decisions are exclusively based on qualifications, merit, and business requirements, free from any discrimination based on race, gender, age, disability, religion, nationality, or any other protected basis under applicable law.