Senior Marketing Manager

COREcruitment; London; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

A leading company in the UK is seeking a Senior Marketing Manager to drive brand awareness and member acquisition. This pivotal role involves leading a dynamic team and executing integrated marketing strategies across various channels. The ideal candidate will have extensive B2B marketing experience and strong leadership skills, thriving in a fast-paced, mission-driven environment.

Qualifications

• 7+ years of B2B or membership/event marketing experience.
• At least 1 year in a management role.

Responsibilities

• Execute and optimise multi-channel marketing campaigns.
• Manage and mentor two direct reports.
• Align closely with commercial teams to support lead generation.

Skills

Leadership

Communication

Project Management

Digital Campaigns

Customer Acquisition

Tools

HubSpot

GA4

Job description

Senior Marketing Manager

London (Hybrid – 3 days in-office, 2 days WFH)

£60,000 - £70,000 per annum

An exciting opportunity has arisen for a Senior Marketing Manager to join a purpose-led, high-growth business network on a mission to shape the future of UK enterprise.This is a pivotal leadership role, responsible for delivering an integrated marketing strategy that fuels brand awareness, member acquisition, and commercial performance across digital, events, and content channels.

You will lead a small, dynamic team and work closely with cross-functional partners across sales, content, data, and events.

Key Responsibilities:

• Execute and optimise multi-channel marketing campaigns to drive acquisition, retention, and brand engagement.
• Manage and mentor two direct reports to create a collaborative, high-performing team culture.
• Develop and deliver integrated campaigns across email, social, paid media, partnerships, and content.
• Lead campaign planning, execution, testing, optimisation, and performance reporting.
• Align closely with commercial teams to support lead generation and revenue goals.
• Oversee organic social strategy and execution to ensure consistent messaging and measurable impact.
• Utilise insights from CRM (HubSpot), GA4, and sales data to refine campaigns and inform strategic decisions.
• Own marketing for flagship events – from promotional strategy to driving attendance and sponsor value.
• Work with agencies, freelancers, and creatives to develop on-brand marketing assets.
• Report on KPIs, marketing effectiveness, and ROI to the CMO and leadership team.

Experience:

• 7+ years of B2B or membership/event marketing experience, including at least 1 year in a management role.
• Proven success in customer acquisition, digital campaigns, and retention strategies.
• Strong command of organic social, email marketing, CRM systems (preferably HubSpot), and GA4.
• Highly organised with strong leadership, communication, and project management skills.
• Entrepreneurial, proactive, and able to thrive in a mission-driven, scale-up environment.