Event Marketing Manager - B2B Events

SAVVY RECRUITMENT; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A dynamic recruitment agency is seeking a Senior Event Marketing Manager to lead the marketing strategy for a new division in the animal health sector. The ideal candidate will have extensive experience in B2B and B2C marketing campaigns within the UK and will be responsible for managing budgets and leading a small team to drive successful campaigns. This is a hybrid role based in Guildford offering significant autonomy and growth opportunities.

Qualifications

• Proven experience in launching and managing successful B2B and B2C event campaigns in the UK.
• Strong strategic planning skills combined with hands-on campaign delivery expertise.
• Confident team leader with experience managing and mentoring direct reports.

Responsibilities

• Lead and deliver the full marketing strategy, driving both B2B and B2C event growth.
• Plan and execute integrated multi-channel campaigns across digital, print, social, PR, and partnerships.
• Manage marketing budgets effectively to maximise ROI and campaign performance.

Skills

B2B marketing experience

B2C marketing experience

Strategic planning

Team leadership

Campaign analysis

Creativity

Data reporting skills

Job description

This range is provided by SAVVY RECRUITMENT. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from SAVVY RECRUITMENT

Recruitment Consultant at Savvy Recruitment

Senior Event Marketing Manager

Guildford (Hybrid)

This is an exciting opportunity for a commercially minded and strategically driven marketer to join a multi-award-winning business and take ownership of a rapidly growing portfolio. If you’ve got proven experience in delivering B2B and B2C marketing campaigns for UK-based events and are ready to step into a senior role with more autonomy, this could be the perfect next move.

You’ll be leading marketing activity for a high-potential new division within the animal health sector, helping shape the long-term growth of a brand-new portfolio. You’ll be responsible for building marketing plans, executing integrated campaigns, managing budgets, and driving both audience acquisition and exhibitor engagement. You’ll also lead a small, talented team while working closely with colleagues across content, sales, and operations to deliver cohesive, impactful campaigns.

Key Responsibilities

• Lead and deliver the full marketing strategy, driving both B2B and B2C event growth
• Plan and execute integrated multi-channel campaigns across digital, print, social, PR, and partnerships
• Manage marketing budgets effectively to maximise ROI and campaign performance
• Mentor and lead a small team, supporting their development and output
• Analyse campaign data to optimise performance and align activity with commercial goals

Ideal Candidate

• Proven experience in launching and managing successful B2B and B2C event campaigns in the UK
• Strong strategic planning skills combined with hands-on campaign delivery expertise
• Confident team leader with experience managing and mentoring direct reports
• Creative, proactive and commercially focused mindset with an entrepreneurial edge
• Experience working across multiple marketing channels with strong data and reporting skills
• Background in the animal health, veterinary, or life sciences sectors is a plus, but not essential

This is a fantastic opportunity to enhance your career and take one step closer to your ultimate career goals! If this sounds like something you’d be interested in, be quick and get in touch to discuss this opening with us in a bit more detail!

#beSAVVY

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing

Industries

• Marketing Services
• Events Services
• Technology, Information and Media