Senior Marketing Manager

LGT Vestra LLP; Greater London; Hybrid; GBP 65,000 - 95,000; Full time

Job summary

LGT Wealth Management UK LLP is seeking a Senior Marketing Manager to lead brand advertising, PR, and the firm’s flagship events in London and across its client-base. You will collaborate with the Head of Marketing and external agencies to deliver integrated campaigns, manage materials, and guide a small marketing team.

The role requires strong project management, copywriting, and stakeholder skills, with a focus on consistent branding and delivering high-quality client communications.

Qualifications

• Proven experience as a generalist Senior Marketing Manager with event experience.
• Excellent organisational and project management skills.
• Solution-oriented attitude and ability to manage external agencies.

Responsibilities

• Develop and implement brand advertising campaigns with an external agency.
• Lead PR strategy and coordinate with internal teams and agencies.
• Oversee marketing materials and client literature across the program.
• Own flagship events programme and align with marketing strategy.
• Manage ad hoc projects and campaigns as required by the business.
• Line manage two marketing professionals and support their development.
• Maintain branding guidelines across assets and initiatives.

Skills

Senior Marketing Manager

Event management

Project management

Copywriting

Agency management

Stakeholder management

Team leadership

Communication

Attention to detail

Tools

Microsoft Office

Word

PowerPoint

Excel

Job description

LGT Wealth Management UK LLP is a UK-based partnership, wholly owned by the private banking group LGT, which is in turn owned by the Princely Family of Liechtenstein. When we set up LGT Wealth Management in 2008, our aim was to offer a fresh approach to wealth management. Alongside the LLP we also have two other entities which focus on US and Jersey based clients. Our head office is based in London however we have a presence in Edinburgh, Jersey, Leeds, Birmingham and Bristol. The plan was simple: put our clients first by providing a transparent service, designed around what is right for each of them. By drawing together in-depth knowledge and experience from across the industry, we provide a flexible, bespoke service adapted to each of our clients’ needs.
Our mission is to create long-term value for all stakeholders. Our culture encourages individuals to generate, develop and implement ideas which will strengthen our business. Belonging, respect, integrity, conviction and entrepreneurship are our core values. As our brand recognition grows, we are fast becoming an employer of choice in our sector. We have over £29 billion in funds under management and circa 700 staff.

Key Responsibilities:

• Brand awareness strategy
  • Work with the Digital Marketing Manager, LGT Group colleagues and an external agency, develop the firm’s brand advertising campaign. This will include:
    • Managing the relationship with the external agency
    • Reviewing and developing ideas for the creative and for the media planning strategy
    • Developing strong working relationships with Group marketing counterparts
    • Delivering to agreed timings
    • Managing appropriate stakeholder sign off
    • Working with external agency, third parties and Digital Marketing Manager on reporting, customer journey mapping on the website and conversions.
• PR
  • Work with Head of Marketing to deliver the firm’s PR strategy for all target audiences, ensuring continuity to the Theme House and alignment with our comms approach.
  • Manage the relationship with the external agency
  • Manage appropriate stakeholder sign off
• Marketing material and literature
  • Take ownership of the firm’s marketing materials and client literature, maintaining a central record of all collateral, including ownership, review dates and scheduled updates, and ensuring materials are reviewed and refreshed at the appropriate time.
  • Manage regular updates to existing materials, working closely with the Marketing Executive and relevant stakeholders across the business to coordinate changes, approvals, design and production.
  • Identify opportunities or requirements for new literature to support the prospect-to-client journey and wider business priorities, taking responsibility for its development from initial brief through to delivery, including copywriting, design and liaison with internal stakeholders and external designers.
• Events
  • Take strategic ownership of the firm’s flagship events programme, maintaining oversight of the overall programme and ensuring it is aligned with the firm’s marketing strategy, event governance framework, and wider business and client objectives.
  • Work closely with the Events Manager, who is responsible for the day-to-day planning and delivery of individual events, providing strategic direction and guidance and supporting prioritisation across the programme.
  • Oversee resourcing at a programme level, working with the Events Manager to identify where support from other members of the Marketing team or additional resources may be required, rather than being involved in the day-to-day delivery of each event.
• Projects and campaigns
  • Take responsibility for ad hoc projects and campaigns depending on critical business needs.
    
• Act as line manager to two Marketing professionals
  • Support, manage and develop both individuals, providing guidance and mentorship to foster their professional growth and ensure alignment with the team’s goals and strategies.
• Branding
  • Act as brand guardian, ensuring that brand and communications guidelines are maintained across marketing and event-related assets.
  • Support on the implementation of the company-wide brand repositioning project.
  • Work with external design agency on creation of new marketing material.

Your profile

Key Skills and Competency Requirements:

• Proven experience as a generalist Senior Marketing Manager, including event experience, project management experience, copywriting and experience in managing external agencies.
• Excellent organisational and project management skills.
• Solution-oriented attitude.
• Experience managing or supervising other team members.
• A team player with ability to take the lead.
• Ability to perform well under pressure.
• High attention to detail.
• Strong communication and stakeholder management skills.
• Excellent working knowledge of the Microsoft Office suite of products, especially Word, PowerPoint and Excel.

Discover more about LGT Wealth Management

Employee Value Proposition

A place for people from all walks of life: our unique culture and values are what make our company stand out from other firms.

At LGT, we offer more than investment expertise - we bring a legacy of trust and long-term thinking shaped by the values of the Princely Family of Liechtenstein. Discover the people and principles behind our client-first approach.

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