Senior Marketing Manager

Future Publishing; Greater London; Hybrid; GBP 30,000 - 50,000; Full time

Benefits offered by this job

Uncapped leave

Profit share

Refer a friend bonus

Colleague wellbeing programmes

Share Incentive Plan

Job summary

Future Publishing is seeking a Senior Marketing Lead for our Subscriptions Marketing team in London. You will drive brand-led campaigns across a portfolio of specialist brands, balancing creative scope with commercial performance.

You will shape market presence, elevate creative standards, and manage a high-performing team. Expect hybrid working with a mix of office and home days.

Qualifications

• Strong experience in brand-led marketing within subscriptions, media, publishing, or D2C.
• Proven track record delivering high-quality campaigns that drive brand and growth.
• Excellent creative judgement and ability to elevate work across channels.
• Experience managing and developing a team.
• Commercially aware with understanding of performance metrics.
• Experience using AI tools to improve marketing output, efficiency, or insight generation.

Responsibilities

• Lead marketing across a portfolio of brands and shape market presence.
• Drive multi-channel campaigns balancing brand-building with commercial results.
• Manage and develop team, setting high standards and output.
• Partner with Brand, Editorial, Growth and Product teams to maximise impact.
• Use audience insight and data to shape more effective marketing.

Skills

Brand-led marketing

Team leadership

Campaign management

AI in marketing

Job description

The Subscriptions Marketing team is the growth engine of Future's direct-to-consumer business, responsible for building strong, lasting relationships between our audiences and our specialist brands.

What you'll be doing

Reporting to the Head of Marketing, you will lead marketing across a portfolio of brands. You will shape how they show up in market through high-quality, insight-led campaigns. These campaigns will drive both brand equity and subscriber growth.

You’ll combine creative judgement with commercial thinking — owning campaign direction, developing your team, and ensuring everything we deliver is distinctive, effective, and aligned to our premium positioning.

Brand & Campaign Leadership

• Own brand representation across all marketing touchpoints, ensuring consistency, quality, and a clear voice.
• Lead proposition development, messaging, and integrated campaign planning across multiple brands.
• Set and elevate creative standards, guiding concepts, execution, and overall campaign quality.
• Deliver multi-channel campaigns that balance brand-building with commercial performance.
• Bring fresh, original thinking to campaigns, formats, and channels.
• Drive a structured test-and-learn approach across creative, messaging, and activity.
• Identify and develop new opportunities, partnerships, and ways to reach and engage audiences.
• Champion the use of AI to enhance creative development, speed up production, and unlock new ways of working.
• Manage and develop team members, setting high standards and improving output.
• Act as a key partner to Brand, Editorial, Growth, and Product teams, ensuring alignment and impact.
• Use audience insight and data to shape more effective, resonant marketing.
• Lead on ad-hoc strategic projects and business-critical initiatives as required (e.g. DMCCA or regulatory changes).

Experience that will put you ahead of the curve

• Strong experience in brand-led marketing within subscriptions, media, publishing, or D2C.
• Proven track record of delivering high-quality campaigns that drive both brand and growth.
• Excellent creative judgement and the ability to elevate work across channels.
• Experience managing and developing a team.
• Commercially aware, with an understanding of performance metrics (CAC, LTV, ROI).
• Experience using AI tools to improve marketing output, efficiency, or insight generation.

What’s in it for you

The expected salary budget for this role is up to £50,000.

This is a Hybrid role from our London Office, working three days from the office, two from home.

… Plus more great perks, which include;

• Uncapped leave, because we trust you to manage your workload and time
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well‑being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan

Internal job family level P5

Who are we…

We're Future, the global leader in specialist media. With over 3,000 employees working across 200+ media brands, Future is a prime destination for passionate people worldwide looking to consume trusted, expert content that educates and inspires action – both online and off – through our specialist websites, magazines, events, newsletters, podcasts and social spaces.

We've got ambitious plans that further build on our growth momentum and unlock new opportunities – and we're looking for driven people who want to be a part of it!

Our Future, Our Responsibility - Inclusion and Diversity at Future

We embrace and celebrate diversity, making it part of who we are.

Different perspectives spark ideas, fuel creativity, and push us to innovate. That's why we're building a workplace where everyone feels valued, respected, and empowered to thrive.

When it comes to hiring, we keep it fair and inclusive, welcoming talent from every walk of life. It's not just about what you bring to the table — it's about making sure the table has room for everyone.

Because a diverse team isn't just good for business. It's the Future.

Find out more about Our Future, Our Responsibility on our website.

Please let us know if you need any reasonable adjustments made so we can give you the best experience!