Senior Marketing Manager

Sing King; Greater London; Híbrido; GBP 60.000 - 90.000; Jornada completa

Descripción de la vacante

Sing King is seeking a Senior Marketing Manager to plan and deliver marketing across our flagship YouTube channel and mobile game. You will lead a small team, shape the marketing narrative, and drive community engagement across Discord and social channels.

You will blend performance marketing, brand awareness, and community growth into a cohesive go-to-market strategy, working in a fast-growing entertainment business with a creative team.

Formación

• 5+ years in marketing, with hands-on mobile game or app exposure.
• Strong growth and performance marketing knowledge.
• Proven experience leading small teams.
• Excellent written and verbal communication with stakeholders.

Responsabilidades

• Plan and deliver holistic marketing campaigns for YouTube, social channels, and mobile game.
• Manage end-to-end campaigns: planning, execution, optimisation, reporting.
• Lead a small team including Community Manager and Creative Producer.
• Develop go-to-market strategies for new games and platforms.

Conocimientos

Marketing strategy

Performance marketing

Team leadership

Communication

Cross-functional collaboration

Descripción del empleo

Sing King is on a mission to delight millions of singers around the world through our portfolio of games and singing experiences across multiple platforms.

Our successful flagship YouTube channel welcomes over 14 million subscribers and 30 million unique viewers each month, and along with our upcoming Mobile Game release we are continuing to build innovative and exciting products that spread joy to singers wherever and whenever they sing.

We are a team of music lovers, game enthusiasts and entrepreneurial spirits. We are passionate about our vibrant and growing community of global singing fans. This is a unique opportunity to play a key role in the growth of an ambitious, nimble and fast-growing entertainment business. Join us!

ABOUT THE ROLE

We’re looking for a Senior Marketing Manager to plan and deliver marketing activity across our growing portfolio, including our successful flagship YouTube channel and mobile singing game.

You’ll lead a small team that includes a Community Manager and Creative Producer. You’ll shape the marketing story across our platforms and develop the community‑led go‑to‑market planning for our new games and channels - driving views and downloads, directing creative, and building community and audience engagement across Discord and social channels.

This role would suit a well‑rounded Marketing Manager ready for their next step up: someone with hands‑on mobile game marketing who has the creative eye and commercial savvy to blend community growth, performance marketing and brand awareness into a cohesive go‑to‑market strategy.

This is a fun, creative role right at the heart of the music beat, working alongside a talented team who share a passion for karaoke and entertainment.

WHAT YOU’LL DO

Day to day marketing management and delivery:

• Plan and deliver holistic marketing campaigns and always‑on activity across Sing King's YouTube channel, social media and mobile game, in line with brand and commercial goals.
• Manage campaigns end‑to‑end: planning, execution, optimisation and reporting.
• Partner with Product, Content Production and Data to ensure joined‑up delivery.
• Responsible for managing a small team including a Community Manager and Creative Producer.

Community, Brand & Creative:

• Bring a sharp creative eye and develop compelling briefs that set the creative direction across copy and tone of voice, keeping every touchpoint on‑brand and to a high standard.
• Lead community strategy across Discord and other platforms, working closely with the Community Manager to build engagement, feedback loops and participation
• Spot opportunities for partnerships, influencer activations and campaign amplification with creators and our wider community.

Game Growth & Performance Marketing:

• Take hands‑on ownership of organic and paid media across YouTube, TikTok and paid search, including campaign builds, optimisation, creative strategy, budget management and testing.
• Develop paid media strategy and campaign structures across audiences, budgets and channels, aligned with seasonal campaign and business goals.
• Track and analyse campaign results using analytics tools, sharing actionable insights with stakeholders.
• Collaborate with the game team to understand our audiences and map opportunities for growth against the game's player personas.

WHAT YOU’LL BRING

• Marketing experience - 5+ years in a relevant marketing role, with hands‑on experience in mobile games or apps.
• Growth marketing expertise - a strong understanding of performance marketing, user acquisition, ASO and broader growth principles, and you stay up to date on a rapidly changing landscape.
• Team management - experience managing a team, with the ability to guide, develop and support others to deliver their best work.
• Strong communication and organisation - a confident communicator, able to present ideas clearly and influence senior stakeholders
• A collaborative mindset - happy to support others and work closely with the wider team to achieve shared goals.

DESIRED SKILLS & EXPERIENCE

• A genuine love of music and karaoke culture, with a finger on the pulse of social media and emerging audience trends.
• Experience testing and iterating tone of voice and messaging across channels, using data to refine and improve performance.
• Experience in a small or scale‑up company environment, music or entertainment experience is a plus.
• Proficient in using attribution and analytics platforms

HOW WE WORK

• We're a small team, so you'll play a key role in driving the growth of our mobile game and wider brand.
• We value initiative and hands‑on problem solving, and trust people to take ownership of their area.
• We operate a hybrid working policy at Sing King. We have set days in our Farringdon office: Tuesday, Wednesday, Thursday, with Monday and Friday being our home working days.
• We offer a competitive salary and benefits package

We’re committed to building a diverse and inclusive team. We strive to create an environment where everyone feels they belong, and we welcome applications from people of all backgrounds, experiences, and identities.

We are dedicated to making our recruitment process accessible to all. Please let us know if you require any adjustments (for example, interview location, structure, or materials in an alternative format).