Senior Marketing Manager

Reed Specialist Recruitment; Coventry; Hybrid; GBP 48,000 - 52,000; Full time

Benefits offered by this job

Hybrid working

10% bonus

International travel opportunities

Excellent benefits

Job summary

Reed Marketing & Creative are partnering with a rapidly growing international events business to recruit a Senior Marketing Manager. The role leads end-to-end marketing strategy, multi-channel campaigns, and performance marketing across email, CRM, website management, and SEO.

You will manage budgets, collaborate with agencies, mentor a junior team member, and leverage AI tools to improve efficiency. Hybrid working with international travel opportunities is offered.

Qualifications

• Experience delivering integrated campaigns across multiple channels.
• Experience with email marketing, CRM, website management, AI tools, and analytics.
• Experience mentoring or managing junior team members.

Responsibilities

• Lead multi-channel marketing campaigns from planning to execution.
• Drive targeted email marketing with segmentation, automation and tracking.
• Oversee website and landing pages for conversion-optimised messaging.
• Develop and implement SEO initiatives to boost organic traffic.
• Work with CRM systems to grow databases for leads and retention.
• Manage budgets and optimise ROI.
• Collaborate with external partners, agencies and media contacts.
• Lead and mentor a junior team member; provide feedback and development.
• Utilise AI tools to streamline workflows and content creation.

Skills

Digital marketing

Performance marketing

Email marketing

CRM systems

AI tools

Tools

SEO tools

Email automation

CMS platforms

AI content tools

Job description

Are you ready to take the next step in your marketing career?

Do you have strong experience across digital campaigns and performance marketing?

Are you confident managing end-to-end marketing strategies and leading campaign delivery?

If you can answer yes to the above questions, then this could be the PERFECT role for you!

Reed Marketing & Creative are currently partnered with a rapidly growing international events business, who are looking for a Senior Marketing Manager to join their high-performing marketing team.

Key Responsibilities:

• Take full ownership of multi-channel marketing campaigns, from initial planning through to execution and post-campaign analysis.
• Drive targeted email marketing activity, including segmentation, automation, and performance tracking to maximise engagement and conversions.
• Oversee website and landing page content, ensuring messaging is clear, engaging, and optimised for conversion.
• Develop and implement SEO initiatives to improve organic visibility and traffic performance.
• Work closely with CRM systems to manage and grow customer databases, supporting lead generation and retention strategies.
• Manage marketing budgets effectively, ensuring strong ROI and continuous optimisation of spend.
• Collaborate with external partners, agencies, and media contacts to extend campaign reach and impact.
• Analyse campaign data regularly, identifying trends and opportunities to improve performance.Lead and support a junior team member, providing direction, feedback, and ongoing development.
• Utilise AI tools and technology to streamline workflows, enhance content creation, and improve overall efficiency.

The successful candidate will:

• Have a strong background in digital and performance marketing, with experience delivering integrated campaigns across multiple channels. You will be confident working with email marketing, CRM systems, website management , AI (ChatGPT, Claude, or equivalent) and analytics tools.
• Previous experience mentoring or managing junior team members is highly desirable. You will be commercially aware, results-driven, and comfortable working in a fast-paced environment where you can take full ownership of your work.
• Strong organisational skills, attention to detail, and the ability to work towards deadlines are essential. Experience within events or exhibitions would be advantageous but not essential.

In return you will receive:

• A salary of circa £50,000 depending on experience
• 10% bonus
• excellent benefits
• hybrid working
• international travel opportunities