Senior Marketing Manager

ADLIB Recruitment | B Corp™; Caerphilly; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

25 days holiday plus bank holidays

Hybrid working

Creative work environment

Job summary

A growing design-led business in the interiors sector seeks a Brand & Marketing Manager to lead brand awareness and consumer engagement. Responsibilities include managing campaigns, overseeing PR initiatives, and shaping creative direction. The ideal candidate has a strong background in consumer marketing, creative leadership, and experience in related categories. This role offers a salary of £40-60k DOE, hybrid working, and the chance to influence strategic direction within a supportive environment.

Qualifications

• Strong background in brand-led consumer marketing.
• Proven creative leadership with commercial accountability.
• Experience within interiors or related categories.
• Excellent visual judgement and creative output guidance.
• Line management experience and team leadership.
• Ability to shape strategy while delivering hands-on.

Responsibilities

• Lead consumer brand activity across multiple channels.
• Manage influencer partnerships and oversee PR initiatives.
• Run B2C email campaigns to drive traffic.
• Own brand guidelines and visual identity.
• Ensure website creative remains consistent and inspiring.

Skills

Brand-led consumer marketing

Creative leadership

Commercial accountability

Visual judgement

Team leadership

Job description

We’re recruiting for a Brand & Marketing Manager on behalf of a growing, design-led business operating within the interiors sector. This Brand & Marketing Manager role is central to driving brand awareness, consumer engagement and measurable demand. You’ll create campaigns, own brand communications, and manage a talented team, working closely with senior leaders to influence direction and deliver results. As the new Brand & Consumer Marketing Manager, you’ll balance big-picture creative thinking with hands‑on execution across multiple channels.

What you’ll be doing

The Brand & Marketing Manager leads consumer brand activity across owned, earned and paid channels. This includes managing influencer partnerships, overseeing PR initiatives and running B2C email campaigns designed to drive traffic and generate sample requests. All consumer facing activity is shaped to support retail partners and strengthen channel sell through. Creative direction sits at the heart of the role. Ownership of brand guidelines, visual identity and all content output - including photography, video, case studies, in store POS and showroom concepts - forms a major part of day to day responsibilities. Collaboration with agencies ensures website creative remains inspiring, consistent and aligned with the wider brand vision. Strategic leadership is also key. The position leads the B2B2C marketing strategy, develops annual plans and contributes at senior level to prevent siloed working between consumer and trade activity. Commercial discipline underpins every decision, with data and insight used to guide priorities, measure impact and ensure marketing activity delivers meaningful, measurable outcomes.

What experience you’ll need to apply

• Strong background in brand-led consumer marketing.
• Proven creative leadership with commercial accountability.
• Experience within interiors, lifestyle, retail or a closely related category.
• Excellent visual judgement and the ability to guide creative output.
• Line management experience and confidence leading a team.
• Ability to shape strategy while staying hands‑on with delivery.
• Experience working within a B2B2C or channel‑led model (desirable).
• Exposure to retail or showroom environments (desirable).

What you’ll get in return for your experience

A salary of £40-60k DOE is on offer, along with 25 days’ holiday plus bank holidays, hybrid working (typically 3–4 days in the office each week), and a supportive environment that values creativity and commercial thinking. You’ll be part of a senior leadership structure, contribute to strategic decision making and shape a brand with strong market presence. This business invests in quality creative work and offers the freedom to experiment, innovate and deliver campaigns that make a measurable difference.

What’s next?

If you’re excited by the opportunity to take ownership as a Brand & Consumer Marketing Manager and want to shape a brand with real consumer reach, please apply via the button today. If you’d like to discuss the role in more detail first, feel free to get in touch with Ania.