Senior Marketing Manager

Generation UK & Ireland; Birmingham; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading charity organization seeks a Senior Marketing Manager to drive brand growth across B2C and B2B audiences. This full-time role requires strategic thinking, effective management of marketing initiatives, and passion for social impact. Flexible working conditions and a commitment to diverse, inclusive hiring practices are core to our mission.

Benefits

Flexible/hybrid working arrangements

Professional development opportunities

Volunteering opportunities

25 days annual leave

Enhanced maternity and paternity pay

Qualifications

• Proven experience in a marketing manager role.
• Strong experience in content marketing and SEO.
• Hands-on experience managing PPC campaigns.

Responsibilities

• Develop and execute marketing strategies to engage learners and employers.
• Manage a small marketing team and external agencies.
• Lead organic growth initiatives and optimize performance through analysis.

Skills

Marketing Strategy

Stakeholder Management

Content Marketing

SEO

Social Media Management

PPC Campaign Management

Education

Marketing Degree or relevant field

Job description

4 days ago Be among the first 25 applicants

• Standard working hours are 9am - 6pm (with 1 hour unpaid lunch break) with the option to flex-start and end time.
• We offer flexibility to employees to balance their commitments, including medical appointments, parental or caregiving responsibilities, and personal goals
  
  
  

Contract: Full-time, permanent

Working hours:

• 40 hours per week
• Standard working hours are 9am - 6pm (with 1 hour unpaid lunch break) with the option to flex-start and end time.
• We offer flexibility to employees to balance their commitments, including medical appointments, parental or caregiving responsibilities, and personal goals
  
  
  

Salary: £40,000 p.a FTE, with annual increases subject to performance

Location: Candidate must be resident and have the right to work in the UK

We have offices in: London, Birmingham, Manchester, Leeds and Glasgow.

We ask that colleagues living within one hour of a regional base attend the office a minimum of once per week. Colleagues living further away are asked to attend a minimum of once per month.

About Generation

Generation is on a mission to transform lives through meaningful careers that would otherwise be out of reach.

Launched globally in 2015 by McKinsey & Company, Generation is now the world's largest demand-led employment initiative. We've supported over 100,000 people into career-starting roles across 17 countries and 26 professions, partnering with more than 4,000 employers worldwide. Our work is backed by transformative funding from Microsoft, the JP Morgan Charitable Foundation, the Macquarie Group Foundation, Barclays, and others.

In the UK, Generation is a Ofsted ‘Outstanding' training provider that designs and delivers profession-specific training programmes focused on in-demand sectors. Our unique approach combines hands-on technical training with extensive pastoral support and direct connections to employers, ensuring learners are job-ready from day one.

Since our UK launch in 2019, we've trained over 3,500 people, with a strong focus on supporting those from underrepresented backgrounds facing barriers to sustainable employment. Our learners achieve an industry-leading job placement rate, and have gone onto build careers with over 1,000 employer partners nationwide.

At Generation, we're driven by a deep commitment to tackling unemployment and breaking down barriers to opportunity. Too many people in the UK remain locked out of meaningful work, not because they lack potential, but because they lack access and equality of opportunity. We believe in the power of effective, evidence-based solutions to create lasting change - helping individuals realise their potential while addressing systemic inequality. This mindset is embedded in everything we do.

Join us and be part of a movement that's opening doors to life-changing opportunities..

Find out more at www.generation.org. You can also learn more about our culture, directly from our incredible people - What is it like to work at Generation?

Generation acknowledges the duty of care to safeguard, protect, and promote the welfare of staff and learners and is committed to ensuring safeguarding practice reflects statutory responsibilities, and government guidance and complies with best practice.

All our staff in the UK are required to undergo a DBS check.

About The Role

We're looking for an entrepreneurial, strategic and hands-on Senior Marketing Manager to lead the growth of our brand and campaigns across both our B2C and B2B audiences. This is a critical role within the charity, responsible for growing our organic channels, leading digital performance, and managing a small team and agency relationships.

For Generation, B2C means reaching and engaging people who are facing barriers to employment, and who are suitable for our skills bootcamp programmes. On the B2B side, you'll be building brand awareness, engaging employers and supporting our Partnerships team to bring employers onboard to hire our learners at the end of their bootcamp journey. You will be instrumental in scaling our reach and supporting conversion across both audiences.

We're a small, mission-driven team who are as comfortable getting stuck in as we are thinking long-term and driving impact at scale. You'll thrive here if you're excited about solving day-to-day challenges as well as stepping back to shape the bigger strategic picture.

We're looking for someone who thrives on making an impact, loves seeing real results, and is passionate about using marketing as a force for good.

Key Responsibilities

Strategic Marketing Leadership

• Develop and execute multi-channel marketing strategies to drive learner applications and employer engagement
• Own the strategy and performance of B2C (learner acquisition) and B2B (employer engagement) marketing
• Collaborate closely with the Admissions, Partnerships, and Growths teams to ensure marketing supports organisational goals.
  
  

Leadership and Stakeholder Management

• Line manage and support the development of a Marketing Associate
• Manage our external PPC agency, ensuring strong performance across paid search and paid social campaigns
• Develop training for internal stakeholders to upskill in foundational marketing and content competencies, enabling our wider teams to run successful outreach campaigns and events, supported by best practice and great content
  
  

Content, SEO and Organic Growth

• Lead on organic growth initiatives including SEO, content marketing, email marketing and social media
• Work with internal and external contributors to produce high-quality, mission-aligned content
• Own the social media calendar and oversee consistent, engaging output across platforms.
  
  

Performance and Reporting

• Monitor and optimise marketing performance across all channels making strong use of datasets and campaign analysis
• Report on KPIs, generate insights, and take actions to improve ROI and reach
  
  
  

Requirements

PERSON PROFILE

To be successful in this role, we think you need to be:

• A strategic thinker who can balance big-picture vision with attention to detail
• Results-oriented and driven, with a strong focus on delivering measurable return on investment from marketing activity — including leads, conversions, and long-term impact
• Collaborative and proactive, with excellent communication and stakeholder management skills
• Creative, curious, and always looking for new ways to engage audiences and optimise performance
• Highly organised, adaptable, and comfortable working in a fast-paced, mission-driven environment
• Passionate about social impact, equity, and helping people into meaningful employment
  
  
  

Experience

The ideal candidate will have:

• Proven track record in a marketing manager role - experience within a purpose-led, charity, education, or training organisation would be advantageous
• Strong experience in content marketing, SEO, and driving growth through organic channels
• Hands-on experience managing PPC campaigns, either directly or through an agency, delivering demonstrable return on investment
• Demonstrated success working across both B2C and B2B audiences, with the ability to tailor strategies and messaging accordingly
• Experience managing and developing team members - whether formally or informally - with a supportive and empowering leadership style
• Confident using analytics tools to monitor performance, generate insights, and improve campaign effectiveness
• You have experience designing email marketing campaigns with the objective of boosting application and conversion rates and can demonstrate measurable uplift as a result of the campaigns you've worked on
• You have managed multiple projects or workstreams with a range of stakeholders
• You are at ease working to strict deadlines and targets in a fast-paced environment and are comfortable working independently
  
  
  

ROLE TARGETS

• Eligible applicants generated by marketing channels
• Cost per applicant and cost per enrolled learner (from marketing spend)
• Employer leads generated by marketing channels, leading to learner job placements secured by B2B marketing leads
  
  
  

Benefits

Benefits

At Generation, we're changing people's lives. Purpose and social impact at the heart of work in itself gets us out of bed each morning! However, beyond this, working with the team, you'll get:

• Autonomy to own and take forward your own workstreams as part of an ambitious, fast-growing charity
• Flexible/hybrid working accommodating your preferred working pattern and needs and a work from home set-up allowance
• Professional development opportunities including an annual personal development budget, up to 5 days training/study leave and protected time for your own learning and development
• Volunteering opportunities with the chance to support our learners with mock interviews
• 25 days annual leave
• Enhanced maternity and paternity pay
  
  
  

A FAIR CHANCE

Every role at Generation is open to applications from all sections of society. We believe in the potential of everyone; regardless of race, religion or belief, ethnic origin, different physical ability, family structure, socio-economics, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other aspect that makes you, well, you.

We believe that the more diverse we are the better we become. More than just encouraging your application, we're committed to conscious inclusion that (we hope) cultivates an ethos of belonging, connection and shared purpose. We go further together. It's this philosophy that drives us towards our mission. We open our doors to those who share this mindset.

We are particularly interested in hearing from candidates from marginalised groups. We will assess applications on a rolling basis and close this posting as soon as we have found the right candidate.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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