Senior Marketing Manager

JR United Kingdom; Royal Leamington Spa; On-site; GBP 40,000 - 60,000; Full time

Job summary

Join a leading sports organization as a Senior Marketing Manager, driving the creative direction of Birmingham Phoenix. You will develop innovative campaigns to boost brand recognition and fan engagement, working in a vibrant environment that promotes growth and community impact.

Qualifications

• Proven experience leading marketing strategies and successful campaigns.
• Strong background in brand development and audience growth.
• Ability to manage multiple projects with high standards.

Responsibilities

• Develop and execute marketing campaigns for the Birmingham Phoenix brand.
• Evaluate and optimize campaign performance with data-driven insights.
• Collaborate with teams to enhance the fan experience.

Skills

Marketing strategy

Brand development

Fan engagement strategies

Project management

Creative mindset

Job description

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Senior Marketing Manager, royal leamington spa

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Client:

Warwickshire County Cricket Club

Location:

royal leamington spa, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

2

Posted:

06.06.2025

Expiry Date:

21.07.2025

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Job Description:

About Warwickshire Cricket:

Warwickshire County Cricket Club, founded in 1882 and based at the iconic Edgbaston Stadium in Birmingham, is one of eighteen first-class county clubs within England and Wales's domestic cricket structure. The Club has a long-standing commitment to promoting and developing cricket in Warwickshire and beyond. Guided by a Board of Directors that provides strategic leadership, Warwickshire is focused on delivering excellence both on and off the field. Its vision is to be the best cricket business in the world, driving innovation, sustainability, and positive community impact across all its activities.

Cricket is experiencing significant growth, entering an exciting era with the professionalisation of women’s cricket and external investment in The Hundred competition. Warwickshire and Edgbaston are at the forefront of this progress, representing a team and venue that mirror the vibrant and forward-thinking spirit of Birmingham. Since The Hundred's launch in 2021, Birmingham Phoenix has quickly established a broad and engaged fan base, with strong representation from young supporters and women. This year, Birmingham Phoenix secured investment from Knighthead Capital, a US-based investment group with a growing focus on supporting the development of sport in Birmingham. They bring a wealth of sports investment experience and a far-reaching global influence that will help Warwickshire promote Birmingham Phoenix to cricket and sport fans around the world. This investment marks a significant milestone for Warwickshire County Cricket Club and reinforces its role in shaping the future of sport, entertainment, and community impact.

The Impact You’ll Make:

As Senior Marketing Manager, you will lead the creative and strategic direction of Birmingham Phoenix. You will develop bold campaigns that elevate the brand locally and globally, drive fan growth and engagement, and enhance the Phoenix experience across every touchpoint.

Key Responsibilities:

• Develop and execute marketing campaigns to grow the Birmingham Phoenix brand, including ticket sales and merchandise.
• Use creative marketing techniques to increase engagement and conversions across all channels.
• Evaluate and optimise campaign performance through data-driven insights.
• Lead the development and evolution of the Birmingham Phoenix brand locally and globally, ensuring consistent and impactful presence.
• Implement strategies to grow the fan base, collaborating with content and digital teams to drive fan acquisition and retention.
• Continuously improve the matchday fan experience, ensuring inclusivity and excitement across touchpoints.
• Work closely with cross-functional teams to deliver a seamless and engaging brand experience.

Your Skills and Experience:

• Proven experience in leading marketing strategies and delivering successful campaigns.
• Strong background in brand development and audience growth.
• Deep understanding of fan engagement strategies and audience growth tactics.
• Ability to manage multiple projects and campaigns with high standards.
• Creative and innovative mindset to develop innovative and engaging campaigns.

How to Apply:

The Executives in Sport Group are retained on behalf of Warwickshire County Cricket Club to appoint a Senior Marketing Manager – The Hundred, Birmingham Phoenix. All direct applications and CVs will be forwarded to The Executives in Sport Group.

We ask that applicants complete our diversity monitoring form. You are not obliged to answer any of these questions but the more information you supply, the more effective our monitoring will be.

All information supplied is anonymous and will not be viewed by recruiting managers.

Please note that due to the volume of applications received, we are unable to provide specific feedback on unsuccessful applications.