Senior Marketing Lead – Demand Gen & Campaigns

Chess; Alderley Edge; Hybrid; GBP 28,000 - 36,000; Full time

Benefits offered by this job

Private healthcare

Hybrid working

Eye tests

Mental health support

Home office allowance

Perkbox discounts

Rewards program

Job summary

Chess is seeking an experienced Marketing Executive to join its dynamic team in a hybrid role with the Alderley Edge hub visits twice monthly. You’ll report to the Head of Marketing and collaborate with stakeholders and our technology partners to shape and deliver campaigns, events, webinars and content, using AI tools to enhance efficiency.

The role requires strong copywriting, analytics, and end-to-end campaign management, with opportunities to grow within a leading UK tech provider.

Qualifications

• Excellent written and verbal communication, copywriting and numeracy skills.
• Ability to analyse performance data, identify opportunities and issues, and take action.
• Proven experience independently managing end-to-end marketing campaigns.
• Experience delivering webinars and events; podcast experience advantageous.
• Hands-on use of AI tools for content creation, research, campaign planning and reporting.
• Strong prompting skills, with the ability to refine outputs and ensure accuracy, tone and brand alignment.
• Passion for AI and marketing technology, with a focus on improving team efficiency.
• Creative, proactive and solutions-focused, with a self-starter mindset.
• Strong organisational, time management and attention-to-detail skills, including excellent spelling and grammar.
• Confident influencing senior stakeholders and contributing strategic marketing ideas.
• Eager to learn, develop new skills and stay current with digital marketing trends.
• Comfortable collaborating digitally with colleagues and partners, with a curiosity for customer behaviour.

Responsibilities

• Plan and deliver demand generation and retention campaigns, then monitor, report and optimise.
• Write engaging copy for every channel, including blogs, website pages, social media and email.
• Work with stakeholders and subject-matter experts across the business to shape and deliver campaigns.
• Build and manage automated lifecycle and nurture campaigns.
• Plan and run industry events that support our strategic campaigns.
• Run webinars from start to finish, audience targeting and data, registration and promotion, live delivery, follow-up and on-demand content.
• Organise in-person seminars and events, including venues, logistics, supplier management, attendee communications and post-event follow-up.
• Support production of the company podcast.
• Use AI tools to speed up content production, research and reporting.
• Track, analyse and report activity and performance across channels to the Head of Marketing.
• Work with our Graphic designer to produce high-quality, visually engaging campaign assets.
• Manage several projects at once, delivering to a high standard, on time and on budget.
• Support Sales with up-to-date sales and marketing collateral.

Skills

Copywriting

Campaign management

Webinars

AI tools

Analytics

Stakeholder management

Event planning

Content creation

Brand alignment

Tools

ChatGPT

Claude

Copilot

Job description

Chess is seeking an experienced Marketing Executive to join its dynamic team in a hybrid role with the Alderley Edge hub visits twice monthly. You’ll report to the Head of Marketing and collaborate with stakeholders and our technology partners to shape and deliver campaigns, events, webinars and content, using AI tools to enhance efficiency.

The role requires strong copywriting, analytics, and end-to-end campaign management, with opportunities to grow within a leading UK tech provider.