Senior Marketing Generalist: Campaigns, Design & Ecommerce

Confidential; Leicester Forest East; On-site; GBP 35,000 - 55,000; Full time

Job summary

Confidential, based near Leicester, is seeking a Senior Marketing Executive to join its Barwell office. This hands-on marketing generalist role covers campaign planning, graphic design, product marketing, website development and digital activity.

You’ll create materials with Adobe InDesign, Illustrator and Photoshop, manage Shopify content and SEO, and collaborate with ecommerce to boost visibility on Shopify, Amazon and other marketplaces.

Qualifications

• Broad experience in a marketing role, ideally in a product-led business.
• Strong graphic design skills using Adobe InDesign, Illustrator and Photoshop.
• Experience developing and delivering marketing plans and campaigns.
• Good understanding of product marketing and communicating product benefits.

Responsibilities

• Planning, coordinating and delivering marketing campaigns across multiple channels.
• Creating engaging marketing materials using Adobe InDesign, Illustrator and Photoshop.
• Supporting product launches, promotions and wider product marketing initiatives.
• Developing and maintaining website content through Shopify, including SEO optimisation.
• Working alongside the ecommerce team to support product visibility across Shopify, Amazon, eBay and other online marketplaces.
• Producing creative assets, brochures, product literature and promotional materials.
• Monitoring campaign performance and using insights to improve future marketing activity.
• Supporting wider brand development and marketing projects across the business.

Skills

Marketing generalist

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Shopify

SEO

Campaign planning

Ecommerce platforms

Graphic design

Content marketing

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Shopify

SEO tools

Job description

Confidential, based near Leicester, is seeking a Senior Marketing Executive to join its Barwell office. This hands-on marketing generalist role covers campaign planning, graphic design, product marketing, website development and digital activity.

You’ll create materials with Adobe InDesign, Illustrator and Photoshop, manage Shopify content and SEO, and collaborate with ecommerce to boost visibility on Shopify, Amazon and other marketplaces.