Senior Marketing Executive - Social Media

TN United Kingdom; York; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Executive with expertise in social media to enhance its digital presence. This pivotal role involves developing creative content and defining messaging that resonates with target audiences. The ideal candidate will be a skilled copywriter, passionate about social media marketing, and able to analyze campaign performance. With a hybrid work model, this position offers the chance to work flexibly while contributing to impactful marketing strategies that promote affordable healthcare. Join a team dedicated to improving the nation’s health through innovative digital marketing.

Benefits

Smart, flexible working

Up to 35 days’ holiday

Pension with up to 10% employer contributions

Discount on Benenden Health products

Employee Assistance Program

Refer a Friend Bonus Scheme

Discount and cashback on retailers

Training and career progression opportunities

Cycle to work scheme

Free onsite gym

Qualifications

• Proven experience in social media marketing and copywriting.
• Ability to analyze and report on social media campaigns.

Responsibilities

• Define messaging and develop creative content for social media.
• Engage target audiences through effective social media strategies.

Skills

Social media knowledge

Paid social targeting

Copywriting

Creatively minded

Communication skills

Analytical skills

Enthusiasm and positivity

Self-motivation

Job description

Social network you want to login/join with:

Senior Marketing Executive - Social Media, York

Client:

Location:

York, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

a044a538da28

Job Views:

12

Posted:

18.04.2025

Expiry Date:

02.06.2025

Job Description:

Benenden Health is a leading UK not-for-profit healthcare provider committed to offering affordable private healthcare. As we continue to expand our digital presence, we are looking for an experienced marketing professional specialising in paid social media implementation to join our team.

This role comes at a pivotal time as we embark on new ways of reaching our targeted audiences via social media, including working with nationally-renowned creative agencies.

You’ll be hyper focused to define messaging and develop creative for what makes our target audiences take action. You’ll need to be creatively-minded and an excellent copywriter to generate the content and copy that engages our multiple audiences the most.

Working in this digital space, you’ll have a varied workload and the opportunity to explore, challenge and test new ways of meeting the needs of our audiences.

This role is essential to successful consumer and B2B journeys, meeting our commercial objectives and strengthening the future of our outstanding business.

The Benenden Health office is based in York and whilst there will be an opportunity to work from home, this role is offered on a hybrid basis and there will be requirement of a weekly attendance at the office.

We are interested to hear from candidates with the following skills:

• Social media enthusiast, with in-depth social media for business knowledge
• Knows their way around and is confident with paid social targeting/campaigns, particularly on Meta and ideally LinkedIn
• Experienced copywriter
• Creatively minded
• Top communicator, with a roster of past activity showcasing this
• Able to analyse and report on activity
• Enthusiastic, passionate and positive
• Self-motivated and resilient

What we offer employees:

• Smart, flexible working achieve your objectives in the way that best suits you
• Up to 35 days’ holiday including bank holidays
• Pension with up to 10% employer contributions
• Discount available on other Benenden Health products
• Employee Assistance Program
• Unlimited access to £500 Refer a Friend Bonus Scheme
• Discount and cash back on hundreds of high-street retailers
• Excellent training and career progression opportunities
• Cycle to work scheme
• Employee engagement events
• Onsite First Aiders and Mental Health First Aiders
• Free onsite gym

Join us in our mission to provide affordable private healthcare to everyone and improve the nation’s health via digital marketing, advertising and storytelling. For further information on this role, please refer to the Role Profile.