Senior Marketing Executive, FT Live (Events)

Financial Times; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the events industry seeks a Senior Marketing Executive to drive successful event marketing strategies. The ideal candidate will possess a strong background in marketing, particularly within large-scale events, and exhibit exceptional collaboration skills. Key responsibilities include managing marketing campaigns, achieving revenue targets, and improving campaign engagement across diverse channels.

Qualifications

• Experience in large-scale event campaigns.
• Strong understanding of the full marketing mix including digital tactics.
• Exceptional communication and interpersonal skills.

Responsibilities

• Take ownership of marketing delivery for event campaigns.
• Manage marketing budgets and ensure optimal return on investment.
• Develop and implement strategies for customer-centric marketing.

Skills

Communication

Project Management

Problem Solving

Organisation

Education

Proven experience in marketing

Job description

Senior Marketing Executive, FT Live (Events)

London

About Us: Dedicated to creating highly efficient capital market conferences, Invisso is the largest and most experienced events business infixed incomewith events including Global ABS, ABS East, The Covered Bond Congress, The Central & Eastern European Forumand The Global Borrowers and Bond Investors Forum. As of April 1st 2025, Invisso joined the Financial Times Group and is now part of FT Live - the highly-regarded events arm of the Financial Times.

Collaboration lies at the heart of our success; we value the unique contributions of each department, fostering a culture of teamwork and collective progress. As innovators, we challenge conventions, embracing new technologies and concepts to enhance our event experiences continuously. We are committed to providing excellent experiences for our clients and customers. https://www.invisso.org/

About the Role:

We are seeking an experienced, dedicated, and driven Senior Marketing Executive to join our team. In this role, you will play a pivotal part in the success of our event campaigns, taking ownership of marketing delivery/strategy, including data/customer insights, mar-tech, digital marketing, copy-writing, and social media.

The ideal candidate is entrepreneurial, creative, proactive, and thrives in a fast-paced event environment. You will work closely with cross-functional teams, making partnership and collaboration crucial. This is an excellent opportunity for someone looking to grow their career in event marketing. Travel will be required with this role, including destinations such as USA, Spain, Asia, and the UK (subject to event allocation).

Key Objectives:

• Achieve set targets for delegate revenue and attendance for each event
• Deliver high caliber of event delegates, in line with defined target audiences
• Effectively handle event marketing budgets to deliver optimal return on investment or ROO
• Effectively deliver strategic, customer centric marketing campaigns across integrated marketing channels and build successful marketing campaigns across a range of events; this includes email, social media, paid and organic digital channels, telesales and more.
• Devise, implement and handle strategies to increase conversion of prospects and return of attendees
• Ensure all event websites are set up to the required quality standards with SEO and conversion in mind
• Work with the Senior Marketing Manager and Marketing Director to ensure pricing strategies are effectively driven
• Accelerate the transition to an inbound marketing strategy by improving performance across search marketing and social media, and by developing content marketing campaigns
• Build excellent relationships with event project team (especially sales and production) and proactively communicate marketing progress and achievements
• Work closely with internal teams (sales, operations, production, customer services, and audience development) to align marketing initiatives with event goals. Communicate effectively with internal collaborators and external partners to drive collaboration and achieve desired outcomes
• Ensure marketing standard process is implemented for all channels and marketing plans and tactics are proactively communicated to project team

General indicators of success:

• Increase event attendance and revenue year-on-year based on set targets
• Improve campaign engagement rates across email and social media
• Introducing creative ideas and concepts to the team and campaigns
• Increase the number of leads generated for tickets and sponsorship
• Constant analysis and improvement of campaigns
• Find new ways to polish our offerings
• Improve our online presence and rankings
• Quality control and attention to detail

Qualifications:

• Proven experience in marketing, with a focus on large-scale event campaigns
• Strong understanding of the full marketing mix, including digital and traditional tactics
• Excellent project management skills, with the ability to multitask and prioritise in a fast-paced environment
• Exceptional communication and interpersonal skills, with a collaborative demeanour
• Skilled at identifying intricate details and dedicated to crafting extraordinary experiences

Core skills/competencies:

• Ability to meet tight deadlines and manage multiple projects simultaneously
• Strong organisational and problem-solving skills.
• Phenomenal teammate with a proactive and positive attitude.
• Must be able to travel internationally without restrictions that might affect visa applications

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