Senior Marketing Executive, FT Live (Events)

The Financial Times Ltd; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Executive to lead event marketing initiatives. This role is pivotal in driving successful campaigns, managing marketing strategies, and collaborating with cross-functional teams. You will be responsible for achieving revenue targets, enhancing attendee engagement, and optimizing marketing processes. The ideal candidate is creative, proactive, and thrives in a dynamic environment, with opportunities for international travel. Join a forward-thinking company committed to innovation and excellence in event marketing.

Qualifications

• Proven experience in marketing, especially with large-scale event campaigns.
• Strong understanding of the full marketing mix, including digital and traditional tactics.

Responsibilities

• Achieve set targets for delegate revenue and attendance for each event.
• Implement and execute strategic, customer-centric marketing campaigns across channels.

Skills

Event Marketing

Digital Marketing

Copywriting

Social Media Management

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

CRM Software

Email Marketing Platforms

SEO Tools

Job description

Senior Marketing Executive, FT Live (Events)

London

About Us: Dedicated to creating highly efficient capital market conferences, Invisso is the largest and most experienced events business in fixed income, hosting events including Global ABS, ABS East, The Covered Bond Congress, The Central & Eastern European Forum, and The Global Borrowers and Bond Investors Forum. As of April 1st, 2025, Invisso joined the Financial Times Group and is now part of FT Live—the highly-regarded events arm of the Financial Times.

Collaboration lies at the heart of our success; we value the unique contributions of each department, fostering a culture of teamwork and collective progress. As innovators, we challenge conventions, embracing new technologies and concepts to enhance our event experiences continuously. We are committed to providing excellent experiences for our clients and customers. https://www.invisso.org/

About the Role:

We are seeking an experienced, dedicated, and driven Senior Marketing Executive to join our team. In this role, you will play a pivotal part in the success of our event campaigns, taking ownership of marketing delivery and strategy, including data/customer insights, mar-tech, digital marketing, copywriting, and social media.

The ideal candidate is entrepreneurial, creative, proactive, and thrives in a fast-paced event environment. You will work closely with cross-functional teams, making partnership and collaboration crucial. This is an excellent opportunity for someone looking to grow their career in event marketing. Travel will be required, including destinations such as the USA, Spain, Asia, and the UK (subject to event allocation).

Key Objectives:

1. Achieve set targets for delegate revenue and attendance for each event
2. Deliver high-caliber event delegates, aligned with target audiences
3. Handle event marketing budgets effectively to deliver optimal ROI
4. Implement and execute strategic, customer-centric marketing campaigns across channels like email, social media, paid and organic digital channels, telesales, and more
5. Develop strategies to increase conversion of prospects and attendee return rates
6. Ensure all event websites meet quality standards with SEO and conversion optimization in mind
7. Collaborate with the Senior Marketing Manager and Marketing Director on pricing strategies
8. Drive the transition to inbound marketing through improved search marketing, social media performance, and content marketing campaigns
9. Build strong relationships with the event project team, especially sales and production, and communicate marketing progress proactively
10. Coordinate with internal teams (sales, operations, production, customer service, audience development) to align marketing initiatives with event goals
11. Implement and communicate marketing processes and plans proactively to the project team

General Indicators of Success:

1. Increase event attendance and revenue year-on-year
2. Improve campaign engagement rates across email and social media
3. Introduce innovative ideas and concepts to campaigns
4. Generate more leads for tickets and sponsorships
5. Continuously analyze and optimize campaigns
6. Enhance online presence and search rankings
7. Maintain quality control and attention to detail

Qualifications:

• Proven experience in marketing, especially with large-scale event campaigns
• Strong understanding of the full marketing mix, including digital and traditional tactics
• Excellent project management skills, with the ability to multitask and prioritize in a fast-paced environment
• Exceptional communication and interpersonal skills, with a collaborative approach
• Attention to detail and dedication to creating extraordinary experiences

Core Skills/Competencies:

• Ability to meet tight deadlines and manage multiple projects simultaneously
• Strong organizational and problem-solving skills
• Proactive, positive team player
• Ability to travel internationally without restrictions affecting visa applications