Senior Marketing Executive - Customer Engagement

Bupa; Salford; Hybrid; GBP 33,000 - 35,000; Full time

Benefits offered by this job

25 days holiday

Fixed Term Benefits allowance

Enhanced pension plan and life保险

Online discounts

Job summary

Bupa Place in Salford Quays is seeking a Senior Marketing Executive to join the Customer Engagement team. You will support planning and delivery of customer communications to increase value, retention and product usage, across internal channels and external touchpoints.

The role requires about 2–5 years of marketing experience, handling campaigns from brief to execution, with a data-driven approach and strong stakeholder management. Hybrid working and FCA-compliant communications are involved.

Qualifications

• 2–5 years marketing experience in a commercial environment.
• Experience managing campaigns across multiple channels.
• Exposure to customer engagement and lifecycle marketing.
• Experience in regulated sectors such as healthcare or financial services.

Responsibilities

• Deliver customer engagement campaigns across multiple marketing channels.
• Manage projects from initial brief through to execution and performance analysis.
• Support the launch of new products, propositions and customer benefits.
• Create and optimise customer lifecycle communications.
• Develop engaging health and wellbeing content plans.
• Work with data teams to define audience segmentation and targeting strategies.
• Brief internal creative and studio teams.
• Monitor campaign performance and identify opportunities for improvement.
• Build strong relationships with stakeholders across Product, Sales, Customer Experience, Compliance and Digital teams.
• Ensure all communications meet FCA and financial promotions requirements.

Skills

Marketing campaigns

Campaign management

CRM & lifecycle

Data-driven

Stakeholder management

Channel marketing

Tools

CRM software

Analytics tools

Job description

Senior Marketing Executive – Customer Engagement

Location

Bupa Place, Salford Quays

Contract

6-month Fixed Term Contract, Full time, 37.5 hours per week

Salary

£33,000 - £35,000

Hybrid

Hybrid working (2 days per week in the office)

We make health happen

Position Overview

We’re looking for a Senior Marketing Executive to join our Customer Engagement team, supporting the delivery of marketing campaigns and customer communications across Bupa’s health insurance customer base. This is a fantastic opportunity for a commercially minded individual who enjoys managing projects from brief through to execution and working across a broad mix of channels. You will support the planning and delivery of customer engagement campaigns designed to increase customer value, retention and product usage. You'll collaborate closely with internal stakeholders, data teams and Bupa’s in-house creative studio, developing clear briefs and ensuring all communications are accurate, compliant and customer focused.

What you’ll be doing

• Delivering customer engagement campaigns across multiple marketing channels.
• Managing projects from initial brief through to execution and performance analysis.
• Supporting the launch of new products, propositions and customer benefits.
• Creating and optimising customer lifecycle communications.
• Developing engaging health and wellbeing content plans.
• Working with data teams to define audience segmentation and targeting strategies.
• Briefing and collaborating with internal creative and studio teams.
• Monitoring campaign performance and identifying opportunities for improvement.
• Building strong relationships with stakeholders across Product, Sales, Customer Experience, Compliance and Digital teams.
• Ensuring all communications meet FCA and financial promotions requirements.

What you will bring

• Around 2-5 years’ marketing experience in a commercial environment.
• Experience managing marketing campaigns and multiple projects simultaneously.
• Exposure to customer engagement, CRM, lifecycle marketing or content marketing.
• Experience across channels such as email, digital, social or direct marketing.
• Strong stakeholder management and communication skills.
• A data-driven approach with the ability to measure and optimise campaign performance.
• Excellent organisational skills and attention to detail.
• Experience working within a regulated environment such as insurance, financial services, healthcare or another compliance-led sector.

Benefits

• 25 days holiday, increasing through length of service, with option to buy or sell
• Fixed Term Benefits allowance
• An enhanced pension plan and life insurance
• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world.

We make health happen by being brave, caring and responsible in everything we do. We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences. Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

If you require information regarding this role in an alternative format, please email: [e-mail]

Job Area

PR , Marketing & Brand

Location

Bupa Place

We employ more than 80,000 people globally who are making this a reality. The culture of Bupa values collaboration and innovation; we are committed to delivering exceptional experiences.