Senior Marketing Executive - Account Based Marketing

Civica; Manchester; On-site; GBP 40,000 - 55,000; Full time

Job summary

Civica is seeking a Senior Marketing Executive specializing in Account Based Marketing to drive growth through targeted campaigns. This role involves developing personalized marketing strategies, optimizing performance, and collaborating with various teams to enhance lead generation. Join us to make a significant impact in public services and contribute to innovative marketing solutions.

Benefits

25 Days Annual Leave

Pension Contributions

Private Medical Insurance

Income Protection

Life Assurance

Critical Illness Cover

Health Cash Plan

Volunteering Days

Qualifications

• Proven B2B marketing experience in technology or SaaS sector.
• Expertise in developing and executing targeted ABM campaigns.
• Strong analytical mindset to measure and report campaign performance.

Responsibilities

• Develop personalized ABM campaign journeys for key customer segments.
• Create and optimize multi-channel campaigns for high-quality leads.
• Collaborate with internal stakeholders for campaign alignment.

Skills

B2B Marketing

Data-Driven Decision Making

Communication

Project Management

Analytical Mindset

Tools

Demandbase

Salesforce

Microsoft Office Suite

Power BI

Job description

Senior Marketing Executive - Account Based Marketing

Civica Manchester, England, United Kingdom

Senior Marketing Executive - Account Based Marketing

Civica Manchester, England, United Kingdom

1 week ago Be among the first 25 applicants

We're Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens.

Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration.

As a company, we're passionate about what we do and the citizens we help to serve. If you too would like to help champion the use of technology in public services, to improve outcomes for citizens and public sector organisations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve growth in your career whilst making a real difference to people and communities.

Why You'll Love This Opportunity as a Senior Marketing Executive at Civica

This is a unique opportunity for a talented and results-driven Senior Marketing Executive (Account Based Marketing) to play a pivotal role in driving Civica's growth. Reporting to the New Customer Acquisition Marketing Manager, you will be a key member of the marketing team, responsible for delivering precision ABM campaigns that generate high-quality leads and pipeline opportunities.

If you thrive on data-driven decision-making, have excellent communication skills, and are passionate about executing highly targeted marketing campaigns, this role offers the chance to make a real impact.

• Develop personalised and highly targeted ABM campaign journeys for key customer segments in line with Civica's marketing plans for new business, cross-sell, and upsell opportunities.
• Create, execute, and optimise multi-channel campaigns to build awareness, drive engagement, and deliver high-quality Marketing Qualified Leads (MQLs) to sales teams.
• Leverage analytics and insights to track campaign performance, optimise conversion rates, and ensure continuous improvement.
• Work collaboratively with internal stakeholders, including Marketing Business Partners, Product Marketing, and Sales, to ensure campaign alignment and effectiveness.
• Utilise ABM tools such as Demandbase to drive campaign personalisation, segmentation, and performance tracking.
• Take ownership of campaign reporting and analysis, presenting insights and recommendations to senior stakeholders.
• Contribute to a culture of innovation and continuous learning within the marketing team by embracing new technologies and marketing trends
  
  
  

Requirements

• Proven B2B marketing experience, ideally in the technology or SaaS sector, with a strong understanding of Account Based Marketing (ABM).
• Expertise in developing and executing targeted ABM campaigns, using personalised customer journeys and an integrated mix of channels to generate leads and drive pipeline growth.
• Strong analytical and data-driven mindset, with the ability to measure campaign performance, optimise strategies, and report insights to stakeholders.
• Excellent project management and communication skills, with experience working cross-functionally across marketing, sales, and product teams.
• Proficient in key marketing tools, including:
• ABM platforms such as Demandbase (or similar)
• Salesforce CRM and marketing automation tools
• Microsoft Office Suite (Excel, PowerPoint)
• Power BI or other data analytics tools (preferred)
  
  

Benefits

Why You'll Love Working with Us

As a company, we're passionate about what we do and the citizens we serve. If you, too, want to champion the use of technology in public services to improve outcomes for citizens and public sector organizations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve career growth, and make a real difference to people and communities.

We know that when our people are happy, they work better and have greater job satisfaction. Here's what you can expect:

Benefits

Time Off & Work-Life Balance

25 Days Annual Leave + bank holidays - plus the option to buy up to 10 extra days!

Days of Difference - Up to 3 extra days off for volunteering.

Financial Well-being & Security

Pension Contributions - 5% employer match to support your future.

Income Protection - Up to 75% salary cover for long-term illness.

Life Assurance - 4x salary tax-free lump sum.

Critical Illness Cover - £25,000 lump sum (extendable to dependents).

Health & Perks

Private Medical Insurance - Fast access to private healthcare.

Health Cash Plan - Claim back physio, therapies & more.

Dental Insurance - Cover for routine & emergency care.

Affinity Groups - Join employee-led communities.

Bounty Bonus - Refer a friend & get rewarded.

At Civica, we are committed to building an inclusive and diverse workplace where everyone feels valued and supported. We believe that a variety of perspectives drives innovation and excellence, and we welcome applicants from all backgrounds, cultures, and experiences.

We are an equal opportunity employer. We do not discriminate based on race, ethnicity, religion, gender, sexual orientation, disability, age, or any other legally protected characteristic. Our recruitment process is designed to ensure fairness and transparency, so every candidate has an equal chance to contribute to our mission.

If you need any adjustments or accommodations to participate in our recruitment process, please let us know. We are here to support you.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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