Senior Marketing Executive - Account Based Marketing

Civica; Liverpool; On-site; GBP 40,000 - 55,000; Full time

Job summary

Civica is seeking a Senior Marketing Executive to lead Account-Based Marketing campaigns. This role offers the opportunity to significantly contribute to Civica's growth by generating high-quality leads. The ideal candidate will excel in data-driven marketing and possess excellent communication skills. Join a diverse team committed to leveraging technology to improve public services while enjoying a range of employee benefits.

Benefits

25 days annual leave plus bank holidays

Pension contributions with 5% employer match

Private medical insurance

Bounty bonuses for referrals

Qualifications

• Proven B2B marketing experience, preferably in technology or SaaS.
• Experience in developing and executing targeted ABM campaigns.

Responsibilities

• Develop personalized ABM campaigns for key customer segments.
• Create and optimize multi-channel campaigns to generate MQLs.
• Collaborate with internal teams to ensure campaign alignment.

Skills

Communication

Analytical Skills

Project Management

Tools

Demandbase

Salesforce CRM

Power BI

Job description

We're Civica, a company dedicated to creating software that delivers critical services for citizens worldwide. Our solutions support local and state governments, education, health, and care sectors, serving over 100 million citizens through more than 5,000 public bodies globally.

Our goal is to be a leading GovTech provider, supporting the needs of citizens and public service organizations. With 21 years of growth, we are now at a pivotal stage to realize this aspiration.

If you are passionate about leveraging technology to improve public services and want to make a meaningful impact on communities, Civica is the right place for you. We are committed to helping you grow professionally while making a difference.

Why You'll Love This Opportunity as a Senior Marketing Executive at Civica

This role offers a unique chance for a results-driven Senior Marketing Executive (Account-Based Marketing) to significantly contribute to Civica's growth. Reporting to the New Customer Acquisition Marketing Manager, you will lead targeted ABM campaigns to generate high-quality leads and opportunities.

If you excel in data-driven marketing, possess excellent communication skills, and enjoy executing targeted campaigns, this role provides an excellent opportunity to impact our success.

Key Responsibilities

1. Develop personalized, targeted ABM campaigns for key customer segments aligned with Civica's marketing strategies for new business, cross-sell, and upsell opportunities.
2. Create, implement, and optimize multi-channel campaigns to increase awareness, engagement, and generate Marketing Qualified Leads (MQLs) for sales.
3. Use analytics to monitor campaign performance, optimize conversion rates, and drive continuous improvement.
4. Collaborate with internal teams including Marketing Business Partners, Product Marketing, and Sales to ensure campaign alignment.
5. Utilize ABM tools like Demandbase for personalization, segmentation, and performance tracking.
6. Take ownership of campaign reporting, analysis, and present insights and recommendations to senior stakeholders.
7. Foster a culture of innovation by embracing new marketing technologies and trends.

Minimum Requirements

1. Proven B2B marketing experience, preferably in technology or SaaS, with a strong understanding of ABM.
2. Experience in developing and executing targeted ABM campaigns using personalized customer journeys across multiple channels.
3. Strong analytical skills with the ability to measure, optimize, and report on campaign performance.
4. Excellent project management and communication skills, with experience working cross-functionally.
5. Proficiency in marketing tools such as Demandbase (or similar ABM platforms), Salesforce CRM, marketing automation, and data analytics tools like Power BI.

Benefits

At Civica, we value our employees and offer a range of benefits to support your well-being and career growth, including:

• Time Off & Work-Life Balance: 25 days annual leave plus bank holidays, with options to buy additional days; up to 3 extra days for volunteering.
• Financial Well-being: Pension contributions with 5% employer match, income protection, life assurance, and critical illness cover.
• Health & Perks: Private medical insurance, health cash plan, dental insurance, and employee-led affinity groups.
• Recognition & Inclusion: Bounty bonuses for referrals and a commitment to diversity and inclusion.

We are an equal opportunity employer and support accommodations for all candidates. Join us to be part of a diverse, innovative team committed to making a difference.