Senior Digital Merchandiser

Halfords Careers; Redditch; Hybrid; GBP 30,000 - 42,000; Full time

Benefits offered by this job

Discretionary bonus

Pension

Life assurance

25 days annual leave

Employee discounts

Hybrid work

Job summary

Halfords is seeking a Digital Merchandiser to join our Campaign team. You will bring promotional activity to life, optimise site content, and ensure campaigns are delivered accurately and on time.

You’ll work with Marketing, Category, eCommerce, and Loyalty to implement campaigns in Salesforce Commerce Cloud, improving engagement, conversion, and commercial performance while balancing creativity with data-driven decisions.

Qualifications

• Experience in digital campaigns and ecommerce merchandising.
• Strong analytical skills with data-driven decision making.
• Ability to manage multiple campaigns and deadlines.

Responsibilities

• Support the delivery of digital campaigns across Halfords.com and Halfords.ie, ensuring accuracy and on-time execution.
• Become a subject matter expert in campaign setup, merchandising, and tracking within Salesforce Commerce Cloud.
• Collaborate with Marketing to translate briefs into engaging customer journeys and onsite experiences.
• Align pricing, promotions, product visibility, and messaging with commercial objectives.
• Monitor engagement and conversion for Halfords Motoring Club sign-ups and optimise performance.
• Use insights to improve campaign performance, product ranking, and navigation.

Skills

Campaign management

Data analysis

Digital merchandising

Cross-functional collaboration

Salesforce Commerce Cloud

Tools

Salesforce Commerce Cloud

Job description

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Redditch Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

If you’re willing to get stuck in, you’ll love it here too. So put yourself at the heart of a dynamic, fast-paced working environment where expertise and focus take people far.

About the role

As a Digital Merchandiser within our Campaign team, you'll play a key role in bringing promotional activity to life. Working at the heart of our digital operation, you'll ensure campaigns, promotions, and customer journeys are executed accurately, on time, and in a way that delivers the best possible experience for our customers.

You'll work closely with teams across Marketing, Category, eCommerce, and Loyalty to implement campaigns within Salesforce Commerce Cloud, optimising site content, navigation, product merchandising, and messaging. From major promotional events to always-on activity, you'll help ensure customers see the right products, offers, and content at the right time, while maximising engagement, conversion, and commercial performance.

This is a fantastic opportunity for someone who enjoys combining creativity with data-driven decision making. You'll have the chance to influence how campaigns are delivered across the business, become a subject matter expert in Salesforce Commerce Cloud, and use insight and analysis to continually improve performance. If you're passionate about digital, customer experience, and seeing the direct impact of your work, you'll find plenty of variety and ownership in this role.

Key responsibilities

• Support the delivery of digital campaigns and promotional activity across Halfords.com and Halfords.ie, ensuring activity is implemented accurately and on time
• Become a subject matter expert in campaign setup, merchandising, and tracking within Salesforce Commerce Cloud
• Work closely with Marketing teams to translate campaign briefs into engaging customer journeys and effective onsite experiences
• Collaborate with Category teams to ensure pricing, promotions, product visibility, and messaging are accurate and aligned to commercial objectives
• Optimise the positioning and visibility of Halfords Motoring Club sign-up opportunities, monitoring engagement and conversion performance
• Use data and insight to improve campaign performance, product ranking, navigation, and merchandising decisions to maximise sales and profit
• Support post-campaign analysis, identifying successes, lessons learned, and opportunities for future optimisation.

About you

• Passionate about digital retail and delivering outstanding customer experiences
• Strong attention to detail, with the ability to manage multiple campaigns and deadlines simultaneously
• Excellent organisational skills and comfortable working independently in a fast-paced environment
• Strong communication skills, with the ability to build relationships and collaborate across multiple business functions
• Good analytical skills, able to interpret data and use insight to drive improvements and recommendations
• Experience working within an eCommerce, digital merchandising, digital marketing, or online trading environment would be advantageous
• Exposure to Salesforce Commerce Cloud or similar eCommerce platforms would be beneficial, but a willingness to learn is equally important
• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.
• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.
• We offer hybrid working in our Support Centre, you will be based at our Support Centre 2 days a week with an optional 3 days working from home.
• You will have access to a wealth of employee discounts across the Halfords suite of products and services.
• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

At Halfords, we operate a hybrid working policy with 2 days on site at our Support Centre in Redditch, Worcestershire.

Advertised: 27 Aug 2026 GMT Daylight Time
Applications close: