Senior Digital Marketing & CRM Analytics Lead

MET Marketing Recruitment; Wakefield; Hybrid; GBP 30,000 - 45,000; Full time

Benefits offered by this job

2 days remote work option

Job summary

A manufacturing business in West Yorkshire is looking for a Senior Marketing Executive to manage digital marketing initiatives after significant business growth. The role involves handling email marketing, web management, and product analytics, making it suitable for a detail-oriented marketer. Candidates should possess experience in managing email campaigns and websites, alongside strong communication skills. The office is based in Wakefield with an option for remote work two days per week.

Qualifications

• Previous experience in a digital marketing role focused on product and analytics.
• Hands-on experience managing email campaigns and website projects.
• Strong attention to detail and data accuracy is essential.

Responsibilities

• Manage CRM and email marketing platforms ensuring data accuracy and GDPR compliance.
• Support email campaign setup and execution.
• Generate leads for events and support their processes.
• Assist in building a new international website, including CMS population.
• Collaborate with teams to manage online products.
• Report on CRM, Email, Web, and Events metrics.

Skills

Digital marketing

Analytical mindset

Email campaign management

Data accuracy

Strong communication skills

Tools

CRM platforms

CMS systems

Job description

A manufacturing business in West Yorkshire is looking for a Senior Marketing Executive to manage digital marketing initiatives after significant business growth. The role involves handling email marketing, web management, and product analytics, making it suitable for a detail-oriented marketer. Candidates should possess experience in managing email campaigns and websites, alongside strong communication skills. The office is based in Wakefield with an option for remote work two days per week.