Senior Marketing Executive

Tribus People Recruitment; Okehampton; On-site; GBP 28,000 - 52,000; Full time

Job summary

Tribus People Recruitment is seeking an experienced Senior Marketing Executive to manage focused B2B email campaigns across two brands from its Okehampton base, with bi-monthly travel to the north office. You will own email marketing, build targeted comms for diverse business audiences, and contribute to wider digital marketing activity.

You’ll need 2–4 years in hands-on marketing, strong copywriting, and experience with Mailchimp, HubSpot or Klaviyo.

Qualifications

• 2-4 years' hands-on marketing experience.
• Strong practical experience of email marketing and campaign creation.
• Previous B2B marketing experience.
• Experience using Mailchimp, HubSpot, Klaviyo or similar tools.
• Understanding of customer segmentation and targeted communications.
• Strong copywriting skills with adaptable tone for audiences.
• Ability to analyze campaign data and use insights to improve activity.
• Comfortable working autonomously within a collaborative team.
• Valid driving licence and willingness to travel bi-monthly.

Responsibilities

• Own delivery of email marketing campaigns across two brands.
• Build, segment and send campaigns to different B2B audiences.
• Manage a busy campaign calendar and execute quickly and accurately.
• Create B2B communications including updates, campaigns, sales collateral and promotions.
• Support seasonal campaigns across consumer markets.
• Use customer data and segmentation to increase relevance of communications.
• Monitor campaign performance (open rates, CTRs, engagement).
• Use insights to refine targeting and results.
• Collaborate with sales and marketing to ensure consistent messaging.
• Coordinate with colleagues across locations to keep communications aligned.

Skills

Email marketing

B2B marketing

Campaign management

Copywriting

Segmentation

Campaign analytics

Autonomy

Driving licence

Tools

Mailchimp

HubSpot

Klaviyo

Job description

We're working with an established, business with a strong presence across the South West, supporting customers across commercial, public sector and consumer markets.

With a people-first culture and a real emphasis on understanding what matters to its customers, the business has built long-standing relationships across the communities and sectors it serves. Operating across two established brands, it offers a busy, varied marketing environment where communication needs to be relevant, timely and genuinely useful to different audiences.

The Role

This is a great opportunity for an experienced Senior Marketing Executive who enjoys the pace and variety of a hands-on marketing role. You will be based in Okehampton but will be required to spend a couple of days at their north office bi-monthly (travel and accommodation costs paid for by the business).

You'll have particular ownership of B2B communications and email marketing, creating and delivering frequent campaigns across a range of customer groups. From commercial businesses and public sector organisations to agricultural customers, you'll need to understand different audiences and tailor communications accordingly.

While email will be a significant part of the role, you'll also get involved in wider marketing activity across two brands, working alongside the wider marketing team and supporting activity across digital, content, PR and sales communications.

What You'll Be Doing

• Owning the delivery of email marketing campaigns across two established brands.
• Building, segmenting and sending campaigns to different B2B customer audiences.
• Managing a busy campaign calendar and turning around communications quickly and accurately.
• Creating B2B communications including customer updates, targeted campaigns, sales collateral and promotions.
• Supporting seasonal campaigns across a range of consumer markets.
• Using customer data and segmentation to make communications increasingly relevant and targeted.
• Monitoring campaign performance, including open rates, click-through rates and engagement.
• Using campaign insights to refine future targeting and improve results.
• Working closely with sales and marketing colleagues to ensure messaging is consistent and supports wider commercial priorities.
• Collaborating with colleagues across different locations to keep communications aligned.

What We're Looking For

You'll enjoy working in a marketing role where there's always plenty happening. You'll be organised enough to manage multiple campaigns at once, but comfortable adapting when priorities change or something needs to go out quickly.

You'll also be a confident writer who understands that different audiences need different messages and be comfortable taking ownership rather than waiting to be told what to do next.

• Around 2-4 years' experience within a hands-on marketing role.
• Strong practical experience of email marketing, including building and sending campaigns.
• Previous B2B marketing experience.
• Experience using Mailchimp, HubSpot, Klaviyo or another email marketing/automation platform.
• Understanding of customer segmentation and targeted communications.
• Strong copywriting skills and the ability to adapt your tone for different audiences.
• Confidence working with campaign data and using performance insights to improve future activity.
• Comfortable working autonomously while still being part of a collaborative marketing team.
• You must have a valid driving licence and be willing to travel bi-monthly.
• Experience with basic video/content creation would also be an advantage.

Why You'll Love This Role

• Take real ownership of B2B email and customer communications.
• Work across a genuinely varied mix of audiences.
• Join an established business with a people-focused culture.
• Enjoy a varied role beyond email, with exposure to wider digital and marketing activity.
• Work closely with both marketing and commercial teams, seeing the direct impact of your campaigns.
• Work within an inclusive and supportive business that takes pride in its employees.

If you're an experienced Senior Marketing Executive who enjoys creating targeted communications, working at pace and seeing the commercial impact of your campaigns, we'd love to hear from you.