Senior Marketing Executive

The Growth Company; Manchester; Hybrid; GBP 35,000 - 48,000; Full time

Job summary

The Growth Company in Manchester is seeking a Senior Marketing Executive to support the Content Marketing Specialist in planning and delivering campaigns. You will create engaging content, manage relationships with external partners and coordinate activities to ensure on-time, on-budget delivery.

You will contribute to website content, CRM usage, and marketing administration while staying aligned with organisational objectives and industry best practice.

Qualifications

• Strong copywriting and content creation skills across multiple channels.
• Experience managing digital marketing platforms including CMS, email, and social tools.
• Good understanding of marketing planning, SEO and PPC, with campaign development and optimisation.
• Strong analytical skills to interpret marketing data and make recommendations.
• Experience managing relationships with external agencies, contractors, and suppliers.
• Excellent project management, budgeting, and organisational abilities.

Responsibilities

• Support planning, delivery and optimisation of targeted marketing campaigns to generate leads and raise awareness.
• Create engaging digital and offline content for email campaigns, newsletters, website content, social media, and promotional materials.
• Monitor, analyse and report on marketing performance to improve ROI and client engagement.
• Build and manage relationships with partners, suppliers, and stakeholders to ensure on-time, on-budget delivery.
• Assist with website management, CRM use, and marketing administration.
• Collaborate with internal teams to develop communications, case studies and campaigns to strengthen brand awareness.
• Assist with event promotion and lead generation activities and track outcomes.
• Stay informed on industry trends and opportunities to expand reach.

Skills

Copywriting

Content creation

Digital marketing

SEO & PPC

Analytics

Stakeholder management

Project management

CRM

Excel

Education

Degree in Marketing or equivalent

Tools

CMS

Email marketing platforms

Social media scheduling tools

Google Analytics

CRM systems

Microsoft Excel

Job description

The Growth Company’s (GC) Marketing team has a new opportunity for a Senior Marketing Executive to join the team. In this dynamic role, you will support the Content Marketing Specialist in planning and delivering impactful marketing activities, taking ownership of key projects and workstreams. You will create high-quality, industry-relevant marketing content, manage relationships with external partners, and collaborate with internal and external stakeholders to coordinate and deliver marketing campaigns effectively, on time, and within budget, while ensuring marketing best practice is maintained throughout.

This is a hybrid role, with one day per week based at our Lee House office in Manchester.

Key Responsibilities

• Support the planning, delivery and optimisation of targeted marketing campaigns that generate leads and raise awareness of GM Business Growth Hub services. Key focus on Innovation.
• Create engaging digital and offline marketing content, including email campaigns, newsletters, website content, social media activity, and promotional materials for a range of audiences.
• Monitor, analyse and report on marketing performance, using data and insights to improve campaign effectiveness, client engagement, and return on investment.
• Build and manage relationships with partners, suppliers, internal and external stakeholders, ensuring marketing activities are delivered on time, within budget and to a high standard.
• Support website management, CRM utilisation, and marketing administration, ensuring online content remains accurate, up to date and aligned with organisational objectives.
• Collaborate with internal teams to develop communications, case studies and campaigns that strengthen brand awareness and encourage cross-organisational engagement.
• Assist with event promotion and lead generation activities, tracking outcomes and supporting the continuous improvement of marketing activity.
• Stay informed on industry trends, market developments and emerging opportunities to expand reach and strengthen marketing impact.

About You

• You have relevant experience working in a marketing role within either the public or private sector.
• You are an excellent communicator who can confidently engage with stakeholders, partners, suppliers, and colleagues at all levels.
• You are highly organised and able to manage multiple projects simultaneously in a fast-paced environment.
• You take a proactive and solution-focused approach, working effectively both independently and as part of a team.
• You are passionate about supporting business growth, innovation, and economic development across Greater Manchester.
• You are results-driven, adaptable, and committed to delivering high-quality work with strong attention to detail.

Skills Required

• Strong copywriting and content creation skills, with experience producing compelling marketing materials across multiple channels.
• Experience managing digital marketing platforms, including CMS, email marketing systems, social media scheduling tools and Google Analytics.
• Good understanding of marketing planning, SEO and PPC, with the ability to support campaign development and optimisation.
• Strong analytical skills, with the ability to interpret marketing data and make informed, evidence-based recommendations.
• Experience managing relationships with external agencies, contractors, and marketing suppliers.
• Excellent project management, budgeting, and organisational skills, with the ability to meet deadlines and prioritise competing demands.
• Proficiency in CRM systems, Microsoft Excel, and marketing measurement tools.
• Degree qualified or able to demonstrate equivalent practical marketing experience.