Senior Marketing Executive

MANU FORTI; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the events sector is seeking a Senior Marketing Executive to oversee the marketing strategy for a high-profile international summit on sustainability and clean energy. The role requires managing the full marketing lifecycle, utilizing digital and traditional channels to enhance audience engagement and event visibility.

Qualifications

• Proven experience in B2B marketing, ideally within events.
• Highly organised with exceptional attention to detail.
• Able to manage stakeholders and agencies.

Responsibilities

• Plan and execute integrated B2B marketing campaigns.
• Coordinate with external agencies (PR, design, digital).
• Manage website content, SEO, and PPC campaigns.

Skills

Digital marketing skills

B2B marketing

Communication

Project management

Tools

CRM tools

Google Analytics

SEO

PPC

Job description

Senior Marketing Executive – B2B Events (Full Lifecycle Marketing)

An exciting opportunity has arisen for a Senior Marketing Executive to take full ownership of the marketing strategy and execution for a high-profile international summit focused on sustainability and clean energy. This role is ideal for a proactive, self-motivated marketer who thrives in a fast-paced environment and has a strong background in B2B event marketing.

Role Overview: The successful candidate will independently manage the full marketing lifecycle – from campaign planning and content creation to analytics and agency coordination. You will work across digital and traditional channels to drive audience engagement, support delegate and sponsor acquisition, and raise the profile of the event globally.

Key Responsibilities:

Plan and execute integrated B2B marketing campaigns

Coordinate with external agencies (PR, design, digital)

Manage website content, SEO, and PPC campaigns

Write compelling marketing copy and promotional content

Oversee email marketing, CRM segmentation, and reporting

Ideal Candidate Profile:

Proven experience in B2B marketing, ideally within events, exhibitions, or conferences

Highly organised with exceptional attention to detail

Confident communicator, able to manage stakeholders and agencies

Strong digital marketing skills (SEO, PPC, Google Analytics, CRM tools)

Able to work independently, juggle multiple projects, and stay calm under pressure

Desirable:

Interest in global affairs, climate change, or energy sectors

This is a unique opportunity to play a central role in delivering a high-impact international event. If you are a marketing specialist ready to lead and execute with precision, we’d love to hear from you.

To apply, please submit your CV and a brief cover letter outlining your suitability for the role.