Senior Marketing Executive

The Candidate Ltd; Greater Manchester; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading travel business is seeking a Marketing Executive to enhance their marketing strategy and drive sales. This pivotal role involves developing campaigns, managing marketing calendars, and collaborating with teams to elevate brand presence in the luxury travel sector. The ideal candidate will have a strong marketing background, exceptional communication skills, and a passion for travel.

Qualifications

• 3+ years of experience in a marketing role, ideally in luxury travel.
• Track record of successful marketing strategies for premium brands.

Responsibilities

• Develop and execute marketing campaigns across digital and print.
• Track and analyze campaign performance for optimization.

Skills

Communication

Project Management

Creativity

Strategic Thinking

Job description

We're on the lookout for a commercially driven and enthusiastic Marketing Executive to join team at a leading, award-winning travel business. This is a pivotal role based in Manchester, offering a hybrid working arrangement (3 days in the city centre office, 2 days home-based).

Our client seeks an experienced individual to play a key part in shaping and delivering their marketing strategy, with a focus on promoting their premium travel experiences and further elevating their brands within the UK market. The successful candidate will be instrumental in achieving ambitious passenger growth targets within the travel sector. This is an exciting chance to contribute to the success of brands renowned for exceptional service and exclusive destinations.

Key Responsibilities will include:

• Supporting the development and execution of comprehensive and commercially focused marketing campaigns across digital, print, media advertising, and events, with a primary objective of driving sales.
• Contributing to the creation and implementation of marketing initiatives aimed at fostering loyalty, increasing repeat bookings, and growing customer spend across all channels.
• Managing marketing calendars and all associated activities.
• Collaborating with internal teams and external partners to produce impactful content and promotional materials that reflect the luxury brand positioning.
• Working closely to align brand marketing campaigns with digital efforts, including social media, email marketing, and supporting landing pages, ensuring a seamless and effective customer journey that drives conversion.
• Planning and overseeing the production of high-quality travel brochures, direct mail, and other collateral, ensuring brand consistency and commercial effectiveness to boost sales.
• Tracking and analysing campaign performance, providing insights and recommendations for optimisation to maximise marketing effectiveness and return on investment.
• Liaising with sales, product, and commercial teams to ensure marketing initiatives are aligned with business objectives and support revenue targets.
• Assisting in the organisation of luxury travel events, VIP loyalty experiences, and partnership activations to enhance brand reputation and customer loyalty.
• Contributing to market research efforts to identify emerging trends, competitor strategies, best practice marketing approaches, and customer preferences within the luxury travel sector.
• Providing support to the PR function.
• Assisting the company Copywriter with writing and proofreading during peak periods.
• Supporting budget management and invoice processing.
• Collaborating with internal teams across the business to provide essential training.

The successful candidate will possess:

• 3+ years of experience in a marketing role, ideally within the luxury travel, hospitality, or leisure industries.
• A demonstrable track record of developing and implementing successful marketing strategies for premium or luxury brands.
• A strong understanding of both online and offline marketing channels, coupled with demonstrable commercial acumen.
• Exceptional communication, presentation, and copywriting abilities with a flair for storytelling and branding.
• Experience in supporting high-end events, partnerships, or influencer campaigns would be advantageous.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines in a fast-paced environment.
• A genuine passion for travel and an understanding of the luxury travel market.

Key Attributes we are looking for:

• A creative thinker with a strategic mindset and meticulous attention to detail.
• A self-starter who is proactive and capable of working both independently and collaboratively.
• A customer-centric approach with an appreciation for delivering top-tier, luxury experiences.
• Adaptability and openness to innovation within a constantly evolving market.
• A commercially focused individual who applies this to all marketing outputs.

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.

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