Senior Marketing Executive

Mark Allen Group; Greater London; Hybrid; GBP 29,000 - 35,000; Full time

Benefits offered by this job

Hybrid working

Company benefits

Job summary

Mark Allen Group is seeking a Senior Marketing Executive to drive audience growth and revenue across Tes SEND Show, BDIA Dental Showcase and Critical Communications World. The role offers hybrid working with three days in the office and a permanent, full-time contract.

You will partner with editorial, sales, events and data teams to plan multi-channel campaigns, optimise performance, and deliver commercial growth while developing specialist market knowledge and career progression within our

Qualifications

• Proven ability to develop and manage a targeted 12-month multi-channel marketing campaign across markets/audiences.
• Confidently report results and actions to senior stakeholders.
• Strong organisational skills, multitasking, and attention to detail.

Responsibilities

• Own and deliver work that supports audience growth, engagement, and revenue.
• Plan and prioritise activity across marketing, editorial, sales, operations and data.
• Collaborate with editorial, sales, events, product and data teams.

Skills

Campaign management

Multi-channel marketing

Stakeholder communication

Audience growth

Tools

CMS

ESPs

Analytics basics

Job description

-Exhibitions

Hybrid: (Location), 3 days in the office

Salary: £32,000 depending on experience and company benefits.

Commission: circa 20% OTE

Contract: Permanent, full-time

At Mark Allen, we create specialist content, events, data and insight for professional communities across sectors that matter.

As Senior Marketing Executive, you will play a key role in growing audiences and helping to deliver commercial growth across three of our market-leading exhibitions: Tes SEND Show, BDIA Dental Showcase and Critical Communications World.

This is a role for someone who wants ownership, the opportunity to make a difference and the chance to keep developing. You will be trusted to make things happen, encouraged to contribute ideas, and supported to build your skills in a specialist media business with genuine career pathways. Our size and range of brands mean you can build specialist knowledge, work with experienced colleagues and develop your career across different markets, products and teams.

What You’ll Be Doing

• Own and deliver work that supports audience growth, engagement, and revenue.


• Plan and prioritise activity against marketing, editorial, sales, operations and data.


• Work closely with colleagues across editorial, sales, marketing, events, product and data.


• Use insight, feedback and performance data to improve results.


• Build strong relationships with other internal teams, clients and audiences.


• Bring ideas that improve quality, process, customer experience or commercial return.

Must-haves

• Proven ability to work alongside senior members of the marketing team, confidently input into developing, implementing and helping to manage a targeted 12-month multi-channel marketing campaign across different markets and audiences


• Confidently work with wider teams and report back to senior stakeholders within the business on results and actions


• Strong organisational skills, multitasking and an eye for detail are essential

Nice-to-haves

• 2+ years of hands-on marketing experience within B2B events, ideally exhibitions


• Familiarity with using CMS, ESPs, creative copywriting and basic analytics

If you do not meet every requirement but bring transferable skills, sound judgement and fresh thinking, we encourage you to apply.

Why join Mark Allen Group?

Mark Allen is a specialist media business with more than 40 years of experience building trusted brands for professional audiences. You will join a business that combines respected legacy brands with the need to keep evolving, giving you the chance to contribute ideas, improve how we work and see the impact of what you do.

We Offer

• Hybrid working.


• Real ownership in your role.


• Development through hands-on learning, mentoring and internal progression.


• Company benefits.


• Exposure to specialist markets and loyal professional audiences.


• A culture shaped by our values - Passionate, Creative, Nurturing and Fair.

Right to work: Applicants must have the legal right to live and work in the UK. Unfortunately, we are unable to offer visa sponsorship for this role.

Whether you’re just starting or looking for the next step in your career, Mark Allen will provide you an opportunity to excel. Ben Allen CEO