Senior Marketing Executive

Safehinge Primera; Glasgow; Hybrid; GBP 35,000 - 52,000; Full time

Benefits offered by this job

Competitive salary

33 days annual leave

Company bonus

Pension contribution

Job summary

Safehinge Primera in Glasgow is seeking a hands-on B2B marketing specialist to support a core business area. You will plan integrated campaigns, translate customer needs into compelling content, and work with Product, Engineering and Commercial teams to drive growth.

The role requires a commercial mindset, strong execution across campaigns and content, and the ability to turn insights into actions. Hybrid work with three days in the office and a focus on results.

Qualifications

• Strong B2B marketing experience and evidence of delivering high-quality campaigns.
• Understanding of the B2B customer journey and how Marketing supports progression through the sales funnel.
• Commercial mindset: you’re interested in what happens after a lead is generated and want to understand Marketing’s impact on pipeline and revenue.

Responsibilities

• Take day-to-day ownership of marketing activity for a core business area, within the wider strategy.
• Plan and deliver integrated B2B campaigns that generate and nurture high-quality leads.
• Understand Marketing’s contribution to the customer journey from awareness through to opportunity and conversion, with Commercial.
• Use CRM, campaign and funnel data to understand performance and opportunities for impact.
• Support new product introductions and launches with Product, Engineering and Commercial teams.
• Translate technical products and customer insights into clear propositions and sales enablement content.
• Create customer-led content across email, digital, social, case studies, and sales materials.
• Plan and deliver events and exhibitions with clear objectives.

Skills

B2B marketing

Campaign execution

Commercial mindset

Cross-functional collaboration

Tools

CRM software

Marketing automation

Job description

Location: Glasgow (Hybrid – 3 days in office)

Department: Marketing

Working hours: 40 hours p/w Monday - Friday

Who we are:

At Safehinge Primera we have a clear purpose.

Together we design for good.

We help protect people through vulnerable times.

We envisage, design, and deliver innovative products that dramatically improve people's lives in challenging environments such as schools, custodial settings, hospitals, and mental health facilities. Our designs make a positive difference. Over the years, we have invested heavily in developing an award-winning range of lifesaving products for the education and demanding mental health sectors.

Our products for mental health facilities solve the biggest patient suicide risks, and our products are unmatched globally.

We’ve got a track record of success designing and delivering best in class products that improve lives. We have grown significantly in the last three years, and our aim is to reach £100m of global revenue in the next five years and increase our impact; through profitable growth, we can help more people through vulnerable times.

We are a fast-growing company that continually sets the bar high for ourselves. We’re committed to continuously raising the standard of the sectors in which we operate. We do this through hard work and commitment to a culture of collaboration, listening, and understanding. Importantly we do this together, as a team.

The opportunity

This is a hands-on, commercially focused B2B marketing role with day-to-day responsibility for marketing activity supporting one of our core business areas.

Working within the overall direction set by the Head of Marketing and in close partnership with the Commercial team, you'll turn customer needs, sales priorities, product developments and market insight into high-quality marketing activity that supports growth.

We're looking for someone who understands that good B2B marketing doesn't stop when a lead is generated.

You'll be curious about the whole customer journey: how customers move from awareness and engagement through MQL, SQL, opportunity and conversion, and what Marketing can do at each stage to improve the quality and progression of those opportunities.

You'll also support new product introductions and launches, helping turn technically complex products and customer problems into clear propositions, campaigns and sales tools.

This is a role for someone who enjoys both thinking and doing: someone who can understand the commercial reason behind the activity, take ownership of their work and then make it happen to a high standard.

What you'll do

• Take day-to-day ownership of marketing activity for a core business area, working within the wider marketing and commercial strategy.
• Plan and deliver integrated B2B campaigns that generate and nurture high-quality leads.
• Understand Marketing's contribution to the customer journey from awareness through to opportunity and conversion, working closely with Commercial.
• Use CRM, campaign and funnel data to understand what is working, where opportunities are progressing or stalling, and where Marketing can have greater impact.
• Support new product introductions and launches in partnership with Product, Engineering and Commercial teams.
• Translate technical products, customer insight and pain points into clear propositions, messaging and useful sales-enablement content.
• Create strong customer-led content across email, digital, social, case studies, thought leadership and sales materials.
• Support targeted account-based marketing activity for priority customers, accounts and partners.
• Plan and deliver events and exhibitions with clear customer, lead-generation and commercial objectives.
• Use customer insight, market intelligence and campaign performance to continually improve activity.
• Use AI and automation appropriately, in line with our processes, to improve the speed, quality and effectiveness of marketing.
• Maintain high standards of CRM data, GDPR compliance, brand consistency and marketing quality.

How you'll make an impact

In this role, we would expect you to progressively:

• Deliver a clear, focused marketing plan for your business area that reflects customer needs and commercial priorities.
• Improve the quality and progression of marketing-generated leads and opportunities.
• Successfully support agreed product launches, with clear propositions, strong execution and useful sales enablement.
• Create content and campaigns that respond to genuine customer needs and pain points.
• Build a strong working rhythm with Commercial, Product and Customer Service, with clear communication and shared understanding of priorities.
• Become someone the team trusts to take a brief or problem, understand what really matters and deliver high-quality work.

What we're looking for

We're more interested in how you think and operate than in finding someone who has already done every element of the role.

You'll bring:

• Strong B2B marketing experience and evidence of delivering high-quality campaigns.
• A good understanding of the B2B customer journey and how Marketing supports progression through the sales funnel.
• A commercial mindset: you're interested in what happens after a lead is generated and want to understand Marketing's impact on pipeline and revenue.
• Strong execution skills across campaigns, content and copywriting.
• The ability to take ownership, organise your work and deliver reliably.
• Curiosity and a willingness to get underneath customer problems, products and commercial challenges.
• High standards: you care about producing work that is accurate, considered and ready to use.
• Confidence working cross-functionally and building productive relationships with colleagues outside Marketing.
• The ability to learn quickly, ask questions and bring solutions rather than just identifying problems.

Particuarly valuable

You don't need to tick every box below. These are skills and experiences that would be useful in the role and can also be developed over time.

• Experience supporting new product introductions or product launches.
• Experience marketing physical, technical, engineered or manufactured products.
• Experience using CRM and funnel data to evaluate marketing performance.
• Account-based marketing or longer, multi-stakeholder B2B buying journeys.
• Manufacturing, construction/building products, architectural hardware, healthcare/medical devices, safety products or another technical B2B environment.
• PPC, SEO or digital campaign experience.
• International marketing experience.
• Experience using Odoo or another CRM/marketing automation platform.

What does success look like?

You’ll start with the customer in mind, not the marketing channel.

You'll want to understand what problem we're solving, why it matters and what needs to happen for a customer to move forward.

You'll ask what happened to the lead, why an opportunity hasn't progressed and what Marketing can do to help.

You'll be comfortable getting into the detail of a technical product, understanding why it matters to customers and turning that into clear, compelling marketing.

You'll also know that good work rarely happens in isolation. You'll ask questions, listen to other perspectives and build strong relationships across the business.

Most importantly, you'll combine commercial curiosity with strong execution: understanding why we're doing something, then making it happen well.

What we’ll offer

• Competitive salary
• 33 days annual leave increasing with length of service
• Company bonus scheme
• Flexibility to buy or sell holidays
• Employee Assistance Programme
• 4% employer pension contributionEnhanced sick pay and family friendly policies
• Access to Cycle to Work/Electric Vehicle Scheme
• Support towards training and professional qualifications
• The opportunity to develop and grow your career within a fast-growing SME
• Peer recognition and referral programme
• Regular social events

If you think you've got the passion and skills to help us achieve our vision of serving the mental health sector with the world’s best products and services, then we’d love to hear from you!