Senior Marketing Executive

Nelson Scott; England; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading marketing firm is seeking a Senior Marketing Executive to plan and execute adviser support and marketing initiatives. The role focuses on campaign management and enhancing client relationships while ensuring all materials meet compliance standards. Ideal candidates will have strong project management and copywriting skills.

Responsibilities

• Plan campaigns, marketing collateral, and regional promotions.
• Develop Professional Connections for new client acquisition.
• Maintain marketing collateral library and ensure compliance.

Skills

Previous marketing experience

Campaign management

Organizational skills

Project management skills

Copywriting skills

Agency management experience

Creative thinking

Job description

Senior Marketing Executive

A new role reporting to the Senior Marketing Manager. You will develop and deliver adviser support, campaigns, and professional connection marketing initiatives that meet the goals and KPIs of the overall marketing strategy and plan. You will take the lead in designing, developing, and delivering marketing campaigns and adviser support initiatives that generate new client leads and build brand awareness.

Responsibilities:

1. Plan campaigns, marketing collateral, and local/regional promotion to support advisers in developing business opportunities with existing clients and acquiring new clients, with support from the Senior Marketing Manager and the wider team.
2. Support the development of a plan to develop Professional Connections as a valuable channel for new client acquisition.
3. Develop and maintain the full suite of marketing collateral (print and digital formats) to promote products and services, including sourcing and purchasing branded promotional merchandise.
4. Maintain the marketing document and collateral library, ensuring easy access for staff and timely updates.
5. Support advisers in delivering marketing activities related to local or regional sponsorship agreements or community links to enhance adviser-client and community relationships.
6. Ensure all communication and promotional materials receive business and compliance approval following the sign-off process and meet regulatory standards.
7. Track, log, and monitor leads and marketing activities related to adviser support and Professional Connections.

Skills:

1. Previous marketing experience.
2. Campaign management experience across digital, PR, direct mail, and print channels.
3. Exceptional organizational and project management skills.
4. Strong copywriting skills, capable of creating engaging, jargon-free content that explains complex financial solutions clearly and compellingly.
5. Agency management experience, including writing briefs and managing design projects.
6. Creative thinking with the ability to generate innovative ideas.