Senior Marketing Executive

Reliance High-Tech; Manchester; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading company in the security industry is seeking a motivated Senior Marketing Executive to lead marketing strategies for two dynamic brands. The role involves managing multi-channel campaigns, driving brand consistency, and developing customer acquisition strategies to enhance overall growth. This hybrid position offers flexibility while focusing on impactful marketing initiatives.

Qualifications

• Educated to Degree level in Marketing or Business Administration.
• At least 3 years’ marketing experience with proven successful campaigns.
• Ability to develop comprehensive marketing strategies.

Responsibilities

• Develop and execute marketing strategies for B2C and B2B.
• Plan and monitor multi-channel campaigns, ensuring ROI.
• Manage brand consistency and performance analytics.

Skills

Marketing Strategy

Campaign Management

Digital Marketing

Brand Management

Analytical Skills

Education

Degree in Marketing or Business Administration

Job description

1 day ago Be among the first 25 applicants

Direct message the job poster from Reliance High-Tech

Are you wanting to own the marketing strategies of two exciting diverse brands covering both B2C and B2B whilst being hands-on? Do you want to develop your skills across the full range of marketing activities including website, social, paid media, events and email giving you both breadth and depth of knowledge? Do you want the opportunity to play a big part in growing 2 exciting brands?

We are offering a fantastic opportunity for an ambitious and passionate Senior Marketing Executive to own and drive forwards the marketing of our Reliance Protect and Reliance Technology Care Solutions brands and solutions, and also support the wider Reliance High-Tech marketing initiatives.

Your Responsibilities

This key role encompasses:

·Develop and execute comprehensive marketing strategies aligned with business objectives.

·Identify market trends, customer insights, and competitor activities to inform campaigns and product positioning.

·Set and manage marketing budgets, ensuring maximum ROI across all activities.

Campaign Management

·Plan, execute, and monitor multi-channel marketing campaigns (digital, social media, email, print, and events).

·Collaborate with internal resources to deliver high-quality content and materials.

·Analyse campaign performance, leveraging data to optimize outcomes and ROI.

Brand Management

·Maintain and enhance brand consistency across all marketing and communication channels.

·Responsibility for the management of marketing materials, including brochures, presentations, and digital assets.

Digital Marketing & Analytics

·Drive the company’s online presence through SEO, SEM, social media, and content marketing strategies.

·Create and manage social media content, website content and uploads, case studies, blogs, videos and animations.

·Monitor and analyse website traffic, social media engagement, and other KPIs, using insights to refine strategies and day to day activities.

·Working closely with the Sales team, develop customer acquisition strategies to grow the customer base, ensuring alignment of activities.

·Develop and manage an ongoing customers comms strategy reinforcing that customer partnership ethos.

·Develop and execute strategies with key stakeholders such as charities to drive awareness of the brands and products.

Events

·Identify and assess the potential ROI for national, regional and industry centric events

·Working with the Sales team, plan each event ensuring sufficient collateral, stand management, pre event comms and promotion, lead capture.

·Post event lead follow-up and comms.

·Track ROI per event to feed into future event presence.

Reporting

·Track, analyse and report key metrics and performance against KPIs and specific campaign ROI.

Why This Opportunity?

You will be trusted to lead the marketing strategies and activities across 2 brands covering B2B and B2C, whilst working in an environment and culture based on support and collaboration across all the business functions.

· Direct Business Impact

Growth in sales is largely a direct output of growth in the pipeline of opportunities. The lead-gen activities coupled with brand awareness and reinforcement, effective product positioning, and real customer and prospect engagement will drive our success.

Part of our success and continued growth is due to our agility and our ability to make decisions fast.

Location

You will have the flexibility of a hybrid role blending working from home with some time spent across our 3 UK sites in Manchester, Pontefract and Bracknell (depending on where you are based).

What Are We Looking For?

You will be educated to Degree level in a related field such as Marketing or Business Administration with at least 3 years’ marketing experience and proven success in developing and executing marketing campaigns.

You will relish the opportunity to take the lead on our marketing strategies and be hands-on delivering the marketing activities, developing our marketing capabilities in both B2B and B2C, and playing a key role in driving the continued growth of multiple brands.

Ready to take your next career step and drive genuine business impact?

Please note all job candidates will be screened to BS7858 to meet Reliance High-Tech's vetting standards.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Security and Investigations

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