Senior Marketing Executive

The Locogen Group; City of Edinburgh; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

A leading renewable energy company in Edinburgh seeks a Senior Marketing Executive to drive innovative marketing strategies. The role involves developing multi-channel campaigns, managing content, and analyzing performance to support company growth. Join a dynamic team passionate about sustainability and make a positive impact.

Benefits

Flexible working hours

30 days holiday plus 4 company closure days

Work from anywhere up to 25 days a year

Ongoing professional development opportunities

Private Health insurance

Life Assurance and Income Protection

Pension at 10%

Enhanced maternity and paternity policies

Cycle to Work & EV Car Scheme

Dog friendly office

Qualifications

• Proven experience in a marketing role, ideally in renewable energy.
• Demonstrable experience in digital marketing, lead generation, and data analytics.

Responsibilities

• Develop and execute multi-channel marketing campaigns.
• Manage content creation and analyze performance.
• Drive lead generation and brand awareness.

Skills

Creativity

Data Analysis

Communication

Education

Degree in a relevant subject

Tools

HubSpot

Google Analytics

WordPress

InDesign

Canva

SurveyMonkey

Job description

Senior Marketing Executive - Hybrid working from our office in Stockbridge, Edinburgh

Salary: £30,000 - 35,000 plus benefits (dep on experience).

Locogen is a group of renewable energy companies headquartered in Edinburgh. Our vision is a world powered 100% by renewables; where everyone has access to affordable, sustainable energy and clean air. We have grown significantly over the last year and have ambitious plans. There’s lots to do!

We are now looking for a Senior Marketing Executive to support and deliver the marketing plan to support Locogen’s growth strategy.

About our Senior Marketing Executive Role:

This role will support our Marketing Manager. As a key player in the team, you will be responsible for developing and executing multi-channel campaigns, managing content creation, analysing performance, and generating high-quality leads for the business.

You’ll have the autonomy to lead projects from start to finish while collaborating across departments to ensure marketing activity aligns with company goals and communicates the Locogen brand effectively.

Who will you be working with?:

Victoria Pollock, Marketing Manager: ‘It’s an exciting time for the marketing team. With ambitious business growth plans and a recent rebrand, it’s a great time for someone to come in and be part of reshaping marketing and driving innovation.’

Some of the things you might be doing:

• Deliver targeted, multi-channel marketing campaigns aligned with business goals

• Creating, designing and delivering content across digital and offline channels

• End-to-end delivery of our digital marketing campaigns and relationship marketing

• Drive lead generation and brand awareness through digital, CRM, and event marketing

• Proactively develop HubSpot and CRM system to optimise campaign performance and track ROI

• Collaborate with wider business to identify opportunities and improve marketing effectiveness

• Data analysis and reporting on marketing activity and campaign performance against targets

Who would be a good fit for the role?

We’re looking for a self-starter who is proactive, creative, and commercially minded. You’ll thrive in a fast-paced environment and enjoy taking the lead on marketing initiatives that drive measurable business results. If you’re passionate about renewable energy and sustainability—and want to be part of a team that’s making a positive impact—this role is for you.

Key skills and experience we are looking for:

• Proven experience in a marketing role, ideally within the renewable energy sector, engineering consultancy, or a fast-growing SME.

• Demonstrable experience in all aspects of marketing including digital, events, content, campaigns, lead generation, data analytics.

• Proficient in Hubspot marketing and CRM tools, with a solid understanding of campaign tracking and ROI analysis.

• Skilled in web analytics tools such as Google Analytics; experience with WordPress, LinkedIn, InDesign, Canva, and SurveyMonkey.

• Experienced at generating quality leads from marketing campaigns and securing a return on investment (ROI).

• Excellent verbal and written communication skills, showcasing story-telling and creative thinking across mediums (visual, written).

• Strong data analytical skills and understanding of performance metrics.
• Strong team player who can work collaboratively with the Sales and Marketing team and with cross-functional stakeholders to build audiences and content

• A degree in a relevant subject; a marketing qualification and/or chartership is desirable.

• Experience planning and executing both virtual and in-person events.

• Beneficial if led/supported on process implementation.

What is it like to work at Locogen?:

This role is based in our Stockbridge (Edinburgh) office - the office is dog friendly, modernly kitted out and has free parking.

We are a multidisciplinary team of friendly, innovative, and creative people who are passionate about renewable energy. We are informal. non-hierarchical, inclusive, open, and collaborative. Locogen is a place where everyone can grow and develop supported by experienced people, doing innovative and interesting work.

We love what we do and believe in empowering and trusting each other to deliver. We learn from our experiences, take accountability, and hold others to account. We are client focused and inspire each other to do the best we can. We like a chat and value communication with each other and our clients. We are a social bunch so there is always something going on – we have regular organised socials and get togethers.

Some of our benefits:

• Flexible working hours: core hours are 10am – 4pm - if you make up your weekly hours then we don’t mind how you manage your time.

• Ideally to be in the office 2-3 days per week

• 30 days holiday plus 4 company closure days (25 and 26 Dec, 1 and 2 Jan)

• Work from anywhere up to 25 days in a year

• Ongoing professional and personal development opportunities – training, memberships and education costs covered.

• Private Health insurance with vitality which includes perks for steps!

• Life Assurance, Critical Illness, and Income Protection options.

• Pension at 10% (5% employee/ employer contribution split). We are flexible for employees who want to opt out or contribute more of their salary.

• Enhanced maternity and paternity policies.

• Cycle to Work & EV Car Scheme.

• Dog friendly office

No candidate will meet every single desired criterion. If your experience looks a little different from what we've identified, and you think you can bring value to the role, then we'd love to hear from you.

We are not using agencies to recruit for this role so please apply to us directly.