Senior Marketing Data Analyst

CPS Group (UK) Limited; London; Hybrid; GBP 125,000 - 150,000; Part time

Job summary

CPS Group UK is seeking a Senior Marketing Data Analyst with expertise in Marketing Metrics to join a global organization. The analyst's role focuses on developing Marketing Mix Models and refining marketing strategies, ensuring optimal resource allocation to drive growth. Ideal candidates will have a strong background in SQL, Python/R, statistical analysis, and proven stakeholder engagement skills.

Qualifications

• Experience as a Data Scientist, Data Analyst or Marketing Data Analyst.
• Proficient in SQL; technical expertise with Python or R.
• Strong knowledge of regression analysis and marketing mix models.

Responsibilities

• Develop and implement Marketing Mix Models and Experimentation.
• Collaborate with teams to identify measurement opportunities.
• Provide recommendations on media mix optimisations.

Skills

SQL

Python

R

Statistical Analysis

Communication

Presentation Skills

Tools

Snowflake

Job description

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A CIPD & Prince2 qualified, SC-Cleared 360 Principal Recruitment Consultant sourcing top-tier contractors for UK businesses

Senior Marketing Data Analyst

Role: Senior Marketing Data Analyst

Specialism(s): MMM (Marketing Mix Models), Experimentation, Geo-Testing, A/B Testing, SQL, Data Warehouse, Snowflake, Python/R, Statistical Analysis, Stakeholder Engagement, Communication, Presentation Skills

Type: Contract, Inside IR35

Location: London (Hybrid)

Start: ASAP / Urgent

Duration: 6+ Months

Pay Rate: TBC – Market Rates

Senior Marketing Data Analyst

CPS Group UK are delighted to be working with a leading, global organisation to appoint a Senior Marketing Data Analyst for an initial 6-month duration. Being a key member of the EMEA Analytics & Insights team, this role is critical to the evaluation of strategic marketing initiatives to drive acquisition and improve retention.

The Marketing Data Analyst will bring expertise in Marketing Analytics and will drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation & Geo-Testing as well as providing recommendations and strategic guidance on media mix optimisations.

Role Requirements

• Collaborate with cross-functional teams including Marketing, Finance and Research to identify key measurement opportunities across markets and build marketing measurement roadmaps.
• Drive the development, design and implementation of Marketing Mix Models (MMM), Experimentation and Geo Testing to understand the incremental impact of marketing investments.
• Partner with Analytics teams globally on model alignment and on-going development of marketing measurement methodologies.
• Provide impactful recommendations and strategic guidance on media mix optimisations to influence budget allocation for future marketing campaigns.
• Liaise closely with third-party media owners and be across past and upcoming media plans.

Required Skills & Experience

• Demonstrable experience working as a Data Scientist, Data Analyst or Marketing Data Analyst
• Highly proficient in SQL
• Exposure to Data Warehousing technologies (e.g. Snowflake)
• Excellent technical proficiency in statistical analysis tools – Python and/or R
• Proven experience and strong knowledge of regression analysis including MMM and A/B Testing
• Strong verbal and written communication skills
• Proven experience engaging with and managing senior stakeholders

For more information or immediate consideration for this opportunity, please contact Charlie Grant at CPS Group UK on 02920 37 55 99 or email [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Analyst, Marketing, and Information Technology

• Industries

  Technology, Information and Media and Broadcast Media Production and Distribution

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